Nescafé’s Genius Strategy To Win The Japanese Market

追加: 2026-05-24

[00:00:00]Have you heard about this?

[00:00:00]>> No.

[00:00:01]>> Nes Cafe broke into the Japanese market and it's like they went to this consultant. They're asking him, "How do we get in?" And he's like, "You can't get in."

[00:00:07]>> And they're like, "What do you mean?"

[00:00:08]He's like, "It's going to be 15 years."

[00:00:10]Like, "What are you talking about?" And he goes, "Well, they don't know what the [ __ ] coffee is over there." Okay. You're trying to be tea. You're not tea. So, what you're going to do is you're going to make a cartoon and you're going to spend some few million on that. And then you're going to make a candy based on the cartoon and then that candy is going to be flavored as coffee. And when these kids grow up, They're going to have this memory of coffee and the flavor of the smell of coffee.