Your need to be liked is why you don't make $100k/month online

Ajouté : 2026-05-17

[00:00:00]Good evening, gentlemen. Welcome to Malaysia. It's night time. I have a huge city behind me and a piece of paper.

[00:00:05]Scrap piece of paper with some words on it that I would like to read to you.

[00:00:08]Now, to put it clearly, your need to be liked is a large contributing factor as to the reason why you've not obtained $100,000 plus within your business. The reason I've chosen that number is purely down to the fact it's a bit of a round number and a lot of people talk about it.

[00:00:22]But this goes for 200, 300, 500,000, a million a month, whatever it is you're trying to obtain within your business.

[00:00:27]And for each person that's slightly different.

[00:00:30]Number [ __ ] one is your friends and family. The people that I have in this group, 80 people, all over 10k a month.

[00:00:35]A lot of their family, maybe 50% of the guys in the group, they did not support their decision. Maybe they didn't go to college, maybe they didn't go to school, maybe they didn't get that job, maybe they left that job, maybe they invested their money into the business.

[00:00:47]And their family wasn't supportive of it. Their friends certainly [ __ ] weren't. Quite the opposite.

[00:00:51]Do you think they did it? Yeah, they [ __ ] did. They did it regardless.

[00:00:54]That's why they're doing 70k a month. I don't want to spend long on that topic because when we get to number five, you'll be like, holy [ __ ] yeah. You're right. You've caught me, Jack. You [ __ ] caught me. I just had a chocolate éclair.

[00:01:04]Yeah, I did. It was [ __ ] good.

[00:01:07]More to the point, number two, you don't push for sales. Better yet, you don't call [ __ ] On sales calls, I just got off a sales call. I called [ __ ] I said to him, no, that's ridiculous.

[00:01:17]I said that's ridiculous to his face.

[00:01:19]And he sold. He bought. Why? Because I earned his respect. He realized that I was not a walk over. He realized that I was not wanting to waste my time with the wrong client.

[00:01:29]I want to ask viewer this question, why you're not doing the same?

[00:01:32]Cuz you know you're doing this. You know you're [ __ ] doing this cuz I have this conversation with my sales people 24/7.

[00:01:39]You don't call out the [ __ ] You don't push for the sale because you're a nice guy. But have you ever been on those sales calls where you build the rapport with the prospect? Best mates, picnics, [ __ ] giggles and sunshine with the [ __ ] prospect.

[00:01:52]But you can't get the [ __ ] to say yes.

[00:01:54]Do you know why?

[00:01:55]Do Do want to know what that comes down to? It's what you've done with your cycle psychology, right? Your brain now likes them. Yeah, you've made that little bit of an alliance on the sales call. You built up that little bit too much rapport and you care about what they think.

[00:02:07]Yeah? When you're doing that objection handle, you don't say it with a neutral tone. You don't say it with that boost, that push, that fire.

[00:02:14]You know, oh Mr. Mr. Prospect, do you Is there anything I can do to No, it's this wet white [ __ ] Let's not do that. Let's call out [ __ ] on the sales call. Stop them in their [ __ ] tracks.

[00:02:24]Jack, I haven't marketed for 6 months.

[00:02:27]You've let 6 months go by without going with any marketing company. I need I need an explanation there. What the [ __ ] happened, Mr. Mr. Alex? Make a bit of a joke, light-hearted, but very direct.

[00:02:36]Pull them up on their [ __ ] otherwise it will bite you in the ass later when they're a client. They won't respect you. Number three, you undercharge.

[00:02:42]Right, you undercharge for what you do because you think, "Oh, I don't want to ask for 12K. I don't want to ask for 15K. [snorts] I don't want to ask my client to double their appointments next month and do 12K. I don't want to ask for this." You don't want to ask for the money. You feel too scared to ask for more.

[00:02:59]To ask for what you're worth.

[00:03:02]Appointment price has gone to 397 this month, Mr. Client.

[00:03:06]Not Oh, Mr. Client, oh, we we we've we've increased 397, but we're adding in all these features, so you should still stay with me, Mr. Client, is what the majority of you [ __ ] do. If you're running a PPSA model, my my arm's getting [ __ ] tired of holding this [ __ ] camera. Um if you're running a PPSA model, a a performance model, and you want to increase the money you're making, and you want to raise the price for what you're doing because your margins don't fit it. Mr. Customer, my my margins aren't good here, I'm bumping up the price. Instead of Oh, oh, Mr. Customer, can we can we do this to Is this okay?

[00:03:34]And we work out a a solution to this, Mr. Customer. You know, you you this [ __ ] nice guy, this real nice guy, and that that's holding you [ __ ] hostage.

[00:03:43]I want to talk about number four because it it [ __ ] hits home.

[00:03:47]It hits home. Um 8 years ago when I started the company, um sorry, 7 years ago because it was about a year in after doing this myself as a one-man band, I hired closers. I had two of them.

[00:03:58]I had two decent guys at the time.

[00:04:02]And I onboarded them. I spent a lot of time training them. I worked very, very hard with them. Now, what they did to me was not good. And I'll explain that story and the mistake that I made.

[00:04:13]There were two of them. One of them worked very, very hard.

[00:04:16]And the other one worked mid. Didn't really work very hard at all, but he closed all the deals. So, I decided I'd spend more ad spend pushing the appointments to him than the other guy that worked hard. Why? Because he closed more of them.

[00:04:28]Yeah. Well, here's the thing. I found out 3 months in that this guy was secretly closing the clients for his own agency using my ad spend. Okay? So, he stole over $20,000 worth of revenue for my company. This one closer did.

[00:04:44]Um I have all that money back and more, by the way. We went through the court system and I did what I needed to do to get the money back. I had a very strong contract on him. I considered firing him 2 months prior to this. Literally a month after I bumped up his ad spend.

[00:04:57]Why?

[00:04:59]Because he couldn't be asked to call the leads. I considered firing him. I remember distinctly I spoke to my family. I even spoke to my family about this. And I said, "Do you think I should fire him?

[00:05:07]Should I fire him?" I told them the story and they were telling me yes and I just didn't.

[00:05:10]And I don't know why.

[00:05:12]Don't know why.

[00:05:14]I wish I just went on a call with him and said, "Okay, you haven't called my leads.

[00:05:18]That's it. We're calling it a day fired. Done and dusted." I wish I was a little bit brutal. I felt bad for the kid. Felt bad for him. He was young, 20 years old, just moved out to his new apartment. He's got rent and bills to pay, but he couldn't be asked to call my [ __ ] leads.

[00:05:35]I was too I was too nice. I was too nice to him. I was very [ __ ] nice to him.

[00:05:38]Gave him leeway, gave him breathing room, gave him repeated re-trainings, gave him um warnings.

[00:05:46]Now, what I do is if someone underperforms, they get zero chances. They are out and we replace them. And I don't even say goodbye. They're kicked out of Slack.

[00:05:56]They are sent a dismissal letter and terminated immediately.

[00:06:02]The reason I've decided to implement this and and and into the video and actually tell you this is if you are too scared to command your [ __ ] ship, you will end up in the rocks very very quickly, my friend. And [snorts] the same goes for you. The same goes for you. Your ship right now that you are steering into the [ __ ] rocks.

[00:06:21]You can't tell yourself no.

[00:06:25]You can't tell yourself yes, either.

[00:06:27]You're just floating in the [ __ ] waves 24/7, making no decisions, delaying decisions.

[00:06:33]And the majority watching probably resonate with that. You know you are.

[00:06:36]You know you're not making decisions you should be. You know you're moving at a slow pace.

[00:06:40]You're watching the content because it's entertaining and you want to feel better. You want to feel productive.

[00:06:44]Stop doing that.

[00:06:45]Say no.

[00:06:46]Say no to doing nothing and [ __ ] take action. Number five is you're scared of following up.

[00:06:53]How much is too much, hey? Following up.

[00:06:55]You're doing it too often, you're doing too little.

[00:06:59]Yeah. Thoughts are very very common, right? Very very [ __ ] common.

[00:07:05]Because you're scared that you'll burn the deal. That the client Oh, he he's desperate. Yeah, he's desperate, isn't he?

[00:07:11]Yeah, no. No. You're following up and you're being precise with what you do.

[00:07:15]We're here to get an answer from you, Mr. Customer, and I need an answer fast or I'll move to the next person.

[00:07:20]Follow up like a [ __ ] dog. Follow up properly. Three calls a day minimum.

[00:07:23]Double dial each, text, email, everything. Touch points. That's what my sales people do from South Africa. South America, too. They are hungry for money.

[00:07:32]Have a family to feed.

[00:07:34]They don't give a [ __ ] about being liked.

[00:07:36]They don't give a [ __ ] They want the money.

[00:07:39]They want to be paid.

[00:07:40]They want to be [ __ ] paid, right?

[00:07:44]There were often times I notice in myself where I I take the choice in the situation that is more passive than direct.

[00:07:56]And what I want all of the agency owners listening to this to think to themselves is are you doing the same?

[00:08:03]Like, are you grabbing your [ __ ] company by the balls and directing it where it needs to be? Or are you just a Oh, team team guys team meeting, we need to talk about something.

[00:08:12]If your team if you have one is not slightly nervous about having a conversation with you, your frame's off.

[00:08:21]Your frame is off.

[00:08:22]And the way you speak to people in your business needs to be that little bit different than the managers, than the sales managers, and whoever else is in there.

[00:08:32]There should be that kick.

[00:08:34]In [snorts] my mentorship, for example, with the guys we have in, I sometimes have to have hard conversations with them. I direct direct myself. I often have to have hard conversations with them.

[00:08:45]That's the reason they succeed.

[00:08:47]It ain't nice. They might not like it.

[00:08:49]They might think I'm a dick for the 24 hours, but 48 hours later, when it works, they'll be like, "Oh, yeah, Jack's right."

[00:08:55]And I've often had conversations with people where I have learned I have to be [ __ ] direct now. I have to tell people what's on my mind. I have to tell them the truth about what I think about them, about what I think they're doing, what my opinion is. I'm not afraid to say what my [ __ ] opinion is.

[00:09:12]What I'd like to ask you is this. Are you afraid of, first of all, being brutally honest with yourself about your situation?

[00:09:19]If you are not where you want to be, whose fault is that?

[00:09:24]What point do you stop blaming everything else?

[00:09:29]Everything else.

[00:09:31]And you start being a nasty prick to yourself.

[00:09:35]Like, be a dick to yourself, too, remember? Hold yourself to the standard you should have already been holding yourself.

[00:09:43]Right?

[00:09:45]Your need to be liked by yourself is also the reason why you haven't surpassed $100,000 a month in profit.

[00:09:52]And your need to be liked by other people is even more of a reason why that hasn't been obtained.

[00:09:59]Food for thought.

[00:10:00]Hope that helps. It's a different style of video.

[00:10:02]Enjoy.