Sports jerseys are typically sold in three tiers: fan show jerseys (basic t-shirts), replica jerseys (mid-tier for everyday fans), and player editions (high-quality game-worn replicas). While replica jerseys in legitimate retail stores like Foot Locker or JD Sports can cost $200 CAD, wholesale markets in China offer similar quality jerseys for significantly lower prices (40-150 RMB per unit), with bulk orders of 100 pieces available at approximately 25 RMB each. This substantial price difference exists because wholesale markets operate through direct factory relationships, eliminating retail markups and middleman costs.
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Inside China’s Counterfeit World Cup Jersey MarketAdded:
perfect, perfect, perfect.
>> Okay, back with another video here in Guanjo, China. Now, with the World Cup of soccer, or maybe you call it football from where you're from, uh just around the corner, I decided it's time to go back to the Jersey or the kit market to see if they have all the World Cup jerseys. Now, I'm pretty sure they'll have the popular countries. You know, they're definitely going to have, you know, Argentina cuz they love Messi. I think they'll have Spain, France for sure. They're going to have um we'll see if they have some Canada ones. All these ones are on Tava at the moment. And the funny thing is Nike even admitted there was a manufacturing defect where they have like pinched shoulders and this one I got off with Tao um no pinched shoulders completely fine. Now, one of the reasons I don't mind buying, you know, rep jerseys compared to a shoes, I don't buy the rep shoes, you know, I don't do the clothing and all that, but the jerseys I don't mind because it's kind of a scam. When you buy a jersey, at least when it comes to hockey, American football, I'm more familiar with that. Even soccer is very similar.
When you buy a jersey, you got three tiers, okay? And we're not going to include like players names on the back, but you got three tiers. We got the lowest level tier just like fan show, you know, it's not really really a jersey, it's like just a regular t-shirt. Then you got the highest tier being game worn. Not really game worn, but player editions. Like it's the actual jersey that they will wear during the game. High quality, better materials. Those things are expensive.
Like in Canada, 350 Canadian, 400 Canadian dollars. Now, I get it. If you're a collector of jerseys, of course, memorabilia, those are the ones you're going to go for. But the everyday fan that just wants to watch and support the team, their option is called the replica jerseys. Go figure, right? Kind of, you know, ironic. It's called a replica jersey. And those are still expensive. Replica basketball or replica of soccer or hockey. Any sports jersey in Canada is pretty much $200 Canadian for the replica jersey. Where today we're going to sports center. They have all the jerseys. I mean, they pretty much make them over here. They're like 40 R&B for the lowgrade stuff. Normally, you're looking at 80 to 150 R&B for the better quality stuff. And that's only if you're getting single pieces, right? If you're doing wholesale orders, it's a completely different thing. But anyways, that's all about what I wanted to rant about. Um, the whole rep industry, rep jersey type thing. Let's go there and let's see what jerseys they have. Happy World Cup, happy soccer, happy football, whatever. Come on, guys. Let's get into the video. Okay, we're just getting to the area now. The market is over here, but we can see right here. They have a sign for World Cup, but they're very limited on what the pieces are on the inside.
Now, you have World Cup 2026 to see.
>> Yeah.
>> Yeah. Can I Where can I see?
>> Huh?
>> Uh, Georgia like this.
>> Janada.
>> Janada. Um, Meua uh, France.
>> This 2026, >> but I need 2026 World Cup.
should be Nike.
>> Eat that >> Yeah. Don't make the World Cup.
>> No.
>> Now new model.
>> That is the new model only or new model here?
China. Okay. Mean. Okay.
>> No in here.
>> Okay.
>> Canada not so popular. That's why.
See, it should be these model.
>> Yeah. I had I had I had model talk.
Simple.
Wait. Canada.
>> Yeah.
>> This this is old old Canada.
>> Ah.
>> Oh, no. This new one. This new one.
>> It's no Canada.
>> See? No, no, no. New one. Yeah.
>> Uh, do you have France?
>> France. French player.
>> No. The country. Uh, Fr. French.
>> French. Fran.
>> Fran. No. No.
>> Uh, Spain.
>> Yeah. No fan as I play.
>> Yeah. Uh Argentina though. That That was this one.
>> This is >> Argentina.
>> Oh yeah, the new Argentina.
>> Yeah.
>> Um and this one.
Yeah. And >> uh how many >> uh and I >> one unit price and then 100 unit price >> 25 >> 25 for one and for 100 though >> 100 25 and if only by one >> uh one >> 100 >> 100 okay >> okay thank you I come back I still need to look >> okay >> so That's first first little look into it. Okay, that was quite interesting.
You buy one piece, he's like a 100 more.
100 more. You buy 100 pieces, 25. You buy a,000, maybe even cheaper.
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You'll have World Cup new models 2026 World Cup. Uh, >> can I see?
Oh, >> here. Oh, here.
This is There we go. Mexico.
I really want to see the England one.
Well, some of them are Adidas. I didn't catch that.
Italy. They're not supposed to be there.
This is England, but it's not the same as the pictures here.
She's here.
Oh, I didn't remember all these jerseys and kits before I started heading over here. This place is pretty cool. I just want to step in here for a second.
>> Yeah.
>> Dodgers.
>> Can I take picture for my friend?
>> Okay.
Yeah, I just had to get a picture of that uh Dallas Cowboys jersey. American football. It's uh it's kind of the troll. My friends, they kind of hate that team. I hate the Cowboys.
Let me check the pictures one more time.
Can I see this one? England.
>> England. Can I see >> this big size house?
>> This big size? Yeah.
>> No, I have only this one.
>> Okay. So, the collar it's pretty nice. Stitching is good on it.
Um, I buy eBay 100 >> 100 pieces.
25 >> 25 okay seems to know okay thank you I keep looking I live so I can come close so that is probably going to be the wholesale order price for 125 on the $5 Canadian for the rep jersey which in Canada they sell for 200 Canadian I mean I I'm not sure I didn't check the prices recently world cup stuff might be a little cheaper it might be like 100 Canadian 125 between 100 and 200 So, $5 compared to that price. And if you didn't see, I I haven't pointed out the shoulders. There's no flaws in the shoulders. Now, the one thing, the material blends might be a little different.
The material blends might not be the proper polyester or synthetic mix, but they feel pretty good. I mean, when I wear them, it feels like very similar.
It's not silk, you know. Anyways, we're walking to the next place. Let's get going. Okay, we're pulling up to the Mibo Sports Center. One more thing I wanted to touch on is in Canada. I only can speak on Canada. I don't know how America, the UK, Australia, other places are, but um there's a lot of places like there's actual pro image and jersey shops that are fully legit. Um you know, Foot Lockers, JD Sports, all that. They sell some basketball and other jerseys, too. Yeah. But the main thing is there's a lot of these random just jersey sporting stores that sell jerseys. And I doubt they have accounts to sell the actual products themselves. So I'm I'm pretty sure they get a lot of their stuff from here. Anyways, who comes to the shop after? I want to go on the left side and look for World Cup. I like when they have the advertising of World Cup stuff.
You know how So, a lot of the stuff you see here is just going to be FIFA related.
>> No.
>> No.
Can you have this one?
>> Uh, I'm just looking to get prices on the new World Cup. 2026 World Cup.
>> Yes.
>> Yes. Do you have to see?
>> Look.
>> Oh, Mexico.
>> France.
>> France. Oh, I haven't seen France.
Brazil. But France. This is France. No, it's Brazil. Where's France?
Mainly my customers want to see France, Spain, Portugal, Argentina in America.
>> Uh, >> and Canada, but no one ever has Canada.
>> Okay. Okay. Most of we we we all have.
>> Yeah. But it's not on display. It's a warehouse.
>> Oh, a factory.
>> We have our factory.
>> Yeah. Um, if I buy >> and we also have the album all the product we are sell. If I buy 100 piece daen >> uh just uh which which style >> any of the world cups or I buy France or I buy high high quality one this is all Emirates but uh 100 piece for like world cup one high quality.
>> Yeah.
>> If I buy 100 piece how much each piece each >> each piece unit price >> each 100?
>> Yeah. Or >> 100 piece total. Oh, look at this.
>> Per Oh, that's good.
>> This high quality. Look at this.
>> Yeah. Yeah.
>> Look at this.
>> Stitching. Good. Yeah. So, 100 piece.
How much for each style?
>> 100 piece.
>> Wow. Okay.
>> Okay. Similar. Okay. Thank you. I look around still. I live in Guanjo, so always come back.
I just don't want to add WeChats. I know a lot of you guys are going to say, "Oh, give us the WeChat. because it's against the terms. I can >> you have new educational >> market that guy's doing business. So now yeah educational purposes travel vlog but I cannot promote I cannot give you guys that. I'm just let you know this is what's here. Be careful when you buy your stuff. Really want to get authentic, buy directly from the pro shops, team page, team shop, those small stores, you might be getting this stuff. It's very close.
You have Mega World Cup.
>> World Cup.
>> World Cup 2026. The Mega >> America have Oh, no.
Now, I could go over to the one market that had I mean up there that store has a lot of boots or cleats. Um, there's a wholesale sneaker market in one of my sneaker videos. They have all boots and cleats at their store. This is more about the World Cup jerseys. That's what I'm trying to get into today.
Oh, usually on the weekends there's no foreigners here. Like when me and Spany came, um, now they seem to be willing to sell one unit. It's more expensive for one unit, but uh, when me and Spany came, it was literally a day before Chinese New Year holiday, so no one really wanted to, uh, sell one unit. The factories are probably closed. They didn't want to get rid of their display.
>> If I see some really nice um basketball, I might just do it. Oh, this one's nice.
>> Hello.
>> Hello.
Let's check those football and uh baseball quickly. Seem a little thin. Um the blend isn't the highest, you know.
Where is America?
And so kids jerseys too. So it's jerseys for all ages and sizes. Now a lot of these people like the guys downstairs are like, "Oh, you know, they they have a little bit of on display of what they sell, what their most popular items are, but they all have factories and warehouses where they can get multiple different pieces and styles. So you need it to have it.
>> Okay.
>> That's a common theme.
Haven't seen any America. I mean the America jersey quite loud.
>> They have the new Canada the home up at the top.
Yeah, Mexico is really popular here, too. So, Mexico we've seen a lot of. We saw some France. Argentina, definitely.
I haven't Oh, yeah.
Oh, nope.
>> Do you have Mega?
No.
So yeah, that's the first Netherlands.
>> Make one.
Maybe they just don't like America anymore. So anyways, I guess I'm going to stop looking for that America one.
We're just going to walk around the market a little bit more.
It's cool to see that a lot of the pieces now popping up are all the World Cup stuff. I mean, there must be a high.
>> You have Megua.
Oh dear.
First one.
Oh, nice light see-through material.
>> This good material.
>> Yeah. This is top quality or middle quality.
>> Wow.
>> This is best best or this is so >> best.
>> This is the best one.
>> Um I buy pieces.
Yeah. Okay. I keep looking. I I live in Guanjo, so always can come back.
>> All right. So, yeah, we got a pretty good idea.
No, by >> piece.
>> One model.
>> One model. Yes. One model.
Um half size. No, but 100 100 piece.
>> This one 100 pieces.
>> 100 pieces. Okay.
>> Okay. Thank you.
>> She seemed nice. So, you know, we'll stop, have a little chat, gauge the situation.
Yeah, a lot of the shops very similar pricing very similar quality very very similar. I mean it they must have almost all the same factories on hand. It must be a dog eat dog world here you know fighting for customers and prices now a lot of them they do a lot of their business online that's the main way. So there's a storefront count as their office. Then they have their warehouse and factories.
Usually just to get direct from factories. Saves them on having to store everything in a warehouse.
>> It ships pretty fast. Anyways, >> hello. How are you?
>> Good. Good.
What do you want?
>> I'm looking for now. Many other shops is very similar, almost same time. But yeah, very nice. See, I didn't want to get him off his phone, you know, do his thing. Um, that shop, the quality actually seemed a little better, but it might just be getting to my mind now.
Yeah.
This one.
>> No, I haven't done it. This is >> Croatia.
Croatia.
>> How many?
>> No. Loggo with with Nike.
>> With Nike.
>> Yeah.
I come back. I come back.
>> Okay, I keep looking.
>> I live Guanjo.
>> I live sh so I always close.
Yeah, they're hustling. They all want WeChat. They all want to cuz once you add their WeChat, boom, model, model, model. Which model do you like? Which model do you do this? Like they go crazy on this stuff.
Good place to make your uh own clothing brand. Nice polos.
I was interested to saw the UFC type uh gear at the top. The Venom gym type stuff. You have a gym back home. boxing gym, MMA gym. You can easily get your gear made here for dirt cheap. Like, you can make so much money.
Everyone in your gym is going to end up buying the uniform that you can buy, you know, sweats and everything. I know guys at boxing gyms that would just go to the outlets and buy a bunch of like Adidas tracksuits when they were cheap down to like 30 40 Canadian dollars and then get get embroidery work done on them which embroidery work is really nice but you can also get that all done here and it just oh man if you have a business back home and you're not like a sporting business and you're not making your own apparel you're losing out on so much profit. Okay, we're going to go up to the next floor. That's usually the last floor.
and then we'll be done. But yeah, I hope this video has been insightful and showing you guys a lot of this market.
It's really good today. Usually when I come on the weekends, this market isn't fully operational, but uh they they must know a lot of foreigners have been down cuz Kon Fair was just 2 weeks ago now.
This shop used to have a lot of sneakers in it, but now it's over the equipment.
Soccer balls, more boots, socks, shorts.
Let's do the back corner first.
And here they have all the places they ship to.
A lot of African countries, but yeah, all shipping from the shipping company.
Okay, we'll walk around this way. Kids basketball.
The shop is huge.
Interesting to see those backpacks here.
They have them on all the electronic markets.
And like any other market, the products change with seasons a little bit, but I mean it's all it's mostly the same. Just sometimes they have more basketball in some of the shops. The American football and baseball still around, especially since, you know, everyone here loves the Dodgers. Before they used to love the Yankees and there's been a big insurgence of people in China actually enjoying American football. They've opened up some American football leagues. So there is a fan base and people it's actually fashionable. One of my students, uh, his father wears the Buffalo Bills, that's my team, of a player from the early 90s, which is just wondering how he got that jersey. He probably just liked it online and bought it. But he's a pretty fashionable guy. There's a lot of designer kicks and Jordans and stuff like that.
A lot of business today, a lot of guys in here, a lot of foreigners. They're probably all placing orders for the World Cup. And I mean, um, UEFA or like not UEFA, oh, Premier League and all that. They just had some championships, didn't they?
>> Hello.
>> Yo, shop. Pretty good. I don't know. They're They're all pretty much the same now, guys. So, I think we're going to end it off. Kind of smells like washrooms and cigarettes up on this third floor. So, nice little athletic gear stuff. I like these pants. Very thin, though.
But yeah, we're going to we're going to said it's not the most pleasant smell.
up here right now.
That's Under Armour type figure. Oh, that's thick. That's warm.
Woman's If you want to get your SKIMS type stuff, this is the place to come.
Look at this girls. Lulu skim type brand. you want to get your tight fitting stuff, certain cuts and design, definitely a shop for you to check out.
But that does I mean there's not much more to see. Yeah, these videos are for you to show you guys what it's like over here. You can come over here, >> explore on your own, get kind of an idea of what you're looking into.
Oh, there is a fourth floor. I'm not going up there though. It's very dark.
It's probably just some storage.
I see some of them they've covered up the logo with the smiley face, but then there's other ones right next to it.
Just blatant. Another skim style store.
All right, that does it. We did sports center inside the counterfeit industry of sporting goods, jerseys and kits.
Okay guys, that does it for this video.
Now, I hope you're as excited for the World Cup as I am. I love to support my country, Canada, since we're in the World Cup now. It's been a long time coming. But I also support my mother's country, Croatia. And I like seeing high-end sporting competition in the world of soccer/ football. The market shows you everything. People getting ready for soccer, football, championships, and World Cup to come.
Lot of business going down. And I hope this was very insightful and educational. Be careful if you're buying your jersey for the World Cup from anywhere but the official site if you're trying to get a real one. So, till next time, guys. It's like, comment, subscribe, and take it easy.
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