We Tested Every Funnel, This One Prints Money

Added: 2026-06-02

[00:00:02]Next funnel on the tier list, the call funnel but direct call funnel.

[00:00:08]>> Yeah, I I >> And we have to explain for the audience what that actually is.

[00:00:10]>> Yes. So, direct call funnel is you lead with the offer.

[00:00:13]So, the offer's coming out you know, usually in the ad or extremely early in the marketing process.

[00:00:20]Um and you know, it's like the polar opposite of the way things used to be back in the day, back in the OG days, which I'm sure we'll talk about that.

[00:00:26]>> Yep.

[00:00:27]>> Um I think in general um let me kind of separate the two things. So, first of all, just direct advertising I would almost always start with um for two reasons. Number one is much easier in most cases to get that to work than to get, you know, some indirect super long marketing process uh or you know, copy.

[00:00:50]Um so, that's number one. Number two is, and I think this is just as important even if you're in a niche or an or an you know, offer where you're not sure, like it it kind of seems like indirect might work better.

[00:01:01]The direct is just so easy to make, you might as well just try it. Like there's not really a reason not to do it.

[00:01:05]>> Mhm.

[00:01:06]>> So, um if we're saying, you know, direct, you could you said call funnel, that could be an ad funnel or VSL funnel or anything, right?

[00:01:13]I would just say in general, I would typically always start with direct. If we're talking like did you mean like call funnel you mean like VSL funnel?

[00:01:19]>> Well, yeah. So, in this the the difference between the call it's really a VSL funnel, but the the traditional call funnel is if it's direct is the ad is direct and then the VSL is direct and it's essentially the ad might be 90 seconds, the VSL is going to be 5 to 15 minutes.

[00:01:35]>> Yeah.

[00:01:36]>> And but it's all direct. So, the VSL is also going to start direct. And then, you know, our framework is you state the offer. I mean, the first 90 seconds of the VSL is very similar to the first 90 it's basically the ad.

[00:01:47]>> Yeah.

[00:01:47]>> But then, the only difference is is you tack on more information supporting why it works so well. So, it's kind of like a reverse sales letter in a way where it's like, here's everything you need to know, but then like there's more stuff at the end for the higher information buyers to want to know, okay, well, why does it work so well? Which is why the second part of the is you're probably want to If you want to know why this works so well, you know?

[00:02:11]So, that's probably why it works. I mean, if you've watched my ads, this is like that and the app funnel is basically the >> Yeah, yeah, I would say both of them are I know I said A tier. I guess technically we say S tier. Maybe I said A tier for the application funnel.

[00:02:22]>> Oh, yeah, we meant S tier. Yeah, we meant S tier. Yeah.

[00:02:24]>> Yeah, obviously direct call funnel, I mean, same thing. Like it's it's very, very good.

[00:02:28]>> Let's just Let's just remove S tier and only go A tier because it's Now we've already confused it. So, A tier is the best for us. So, yeah, I would say that the call funnel uh yeah, add to the VSL, then do an application, etc. Still A tier. And uh sub question, with or without an opt-in?

[00:02:48]>> Well, let me just say this.

[00:02:50]Uh most of the time now, if you track things properly, without having no opt-in is going to yield just a better result, lower CAC, all that.

[00:03:00]If you can get the opt-in to work, that's ideal from a building your your, you know, email list and and that whole standpoint. Um with that being said, for the love of God, if you do get an opt-in to work, please do not uh you know, do your pixel conditioning on a lead event. Like, for the love of God, do not do that with a call funnel.

[00:03:22]>> Yeah. That That's terrible.

[00:03:24]>> Uh but in general, I mean, we we we removed our opt-ins a long time ago and um mainly just from a front-end cost per uh you know, acquisition, it's it's significantly better in most cases. But it's one of those things I would always test and and just see.

[00:03:38]>> Yeah. I would say for anybody wondering, basically the advantage of having an opt-in is that you have more you have leads more leads for your setters and you have more leads that are going to book through email marketing on the back end.

[00:03:51]>> Correct. So, how do you know basically if you remove the opt-in, you have to get a cost reduction as such that it outweighs what you would have gotten from the setters and the emails. So, the percentage I tell clients is that it's about 30%. So, I would be willing to pay 30% more cost per booked call from like the only ads direct calls, not obviously with everything combined.

[00:04:15]If um the if it's through an opt-in. If it's anything more than 30%, it's just better just to remove it. Does that make sense? So, if it's like I'm trying to think of what the you know, if I was getting $130 or $100 calls, I would pay probably, you know, 100 30 to 150 to 150 cost per booked call if I could add the opt-in. Because the setters are going to book the best calls and also a lot of good closes come from email for whatever reason they do. But once like we've tested it to where we had certain funnels where essentially adding in the opt-in doubled the cost per booked call or like flat out just it didn't even work. It was like $2,000 cost per booked call. So, in that case it obviously works better >> Well, and and this this pre-assumes that you have a good setting team and you're doing consistent email marketing.

[00:05:04]>> Yes, which most people aren't doing. So, then if you're not doing any of that, you just don't do >> I definitely would not do the >> Yeah, okay. If you enjoyed this podcast, you're also probably going to like this podcast I also did recently that you can check out by clicking the screen right here.