Shrinkflation is an economic strategy where companies reduce product quantities or sizes while maintaining or increasing prices, allowing businesses to maintain profit margins without explicitly raising prices. This practice affects various consumer goods including food items (eggs, bread, Pringles, chocolate), household products (toilet paper, cleaning detergents), and clothing, making consumers feel they are getting less value for their money even when prices appear unchanged.
Deep Dive
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Deep Dive
Everything is getting smaller, what have you noticed is all of a sudden is getting smaller?Added:
Wake up with a bang.
>> HEY, WAKE UP.
>> Anele and the club >> on 947.
>> Listen, these companies mustn't think that we are we are blind, hey?
>> That we are sleeping on the job.
>> We we we are well aware what's going on.
>> You've probably noticed one of two things at the supermarket. Either the price of items has gone up or the price has stayed the same, but you're getting less. They call that shrinkflation.
They're [music] advertising as if, hey, you're going to get this great value.
>> And it's not true.
>> Over the past 2 months, I have monitored something that we literally have every single day, and it's just getting smaller and smaller and smaller and smaller in the beginning >> Mhm.
>> of time.
>> Yes.
>> Okay, in the beginning, a fried egg would cover your entire toast.
>> Correct.
>> Now, you lucky if it covers half a toast. The bread hasn't gotten bigger, so something is going on with eggs. Eggs are getting smaller.
>> But in fact, I feel like the even the bread has gotten smaller.
>> Really?
>> Yes.
The slice of toast isn't as big as it used to be, but you are 100% correct.
>> About the eggs, now?
>> The are the chickens getting smaller? What's the story?
>> What's the story? Cindy, you were eating a chocolate last week.
>> Oh my word. I actually nearly sent you guys a photo on Friday. I was having a crunchy. I'm like, guys, when did crunchies get so small? They've like It's like they're It's like they've become chumps. They've become so much smaller. And somebody on a Facebook group, also on the weekend, said, guys, what is happening with toilet paper? Why is toilet paper not lasting like it used to? Like 18 rolls would last your family like a whole month. Now, you're buying more toilet paper.
>> But are they all smaller? Did we investigate this?
>> Well, I think a lot of people will be saying that you're being sold like it's like, this is a good deal, but actually it's probably fewer sheets.
>> There's a term for it, shrinkflation.
>> Yeah.
>> What have you noticed in your life that has gotten smaller, but the price has remained? Pringles, I'm looking at you.
>> How those tins are so small now, you get like five five Pringles.
>> And when you open them, back in the day you'd open Pringles and those those chips were fighting to get out.
Now your entire arm has to go inside to grab the first one.
>> Which is tough because my hand is too big for that thing.
Yeah.
>> And and another thing with with with chocolates, they've shrunk them and then they come and they release one that says super giant size and that super giant size is just the size it was when it was normal.
>> But it's double the price now.
>> We're watching you.
>> You see, they make it smaller smaller smaller, same price and then they go, "Here's a big chocolate." The normal size.
But it's double the price.
>> Not cool, guys. Take me back to the '90s when Magnums were big. Remember how big Magnums used to >> How small that thing is now.
>> Massive.
>> Huge. It was like a meal.
>> Now you have to have two.
>> Yes.
>> And you're not sure it's not because we are bigger now.
>> No.
>> Like growing up bigger.
Because but I do feel like Magnum has become very small.
>> You're raising a point here, Frankie.
>> Yeah.
>> Oh 118838947, you're not losing your mind. I'm sure you've been quietly asking yourself but you think, "Oh no, I'm you know, it's just this conspiracy, you know, I'm seeing things." No, you're not. There are products that are getting smaller but the price is remaining the same.
Which one have you quietly had your eye on? Send us a voice note 0840000947.
>> Correct. And we're not necessarily talking about things getting more expensive. They just They're keeping it the same price but it's just getting smaller and smaller and smaller.
>> shrunk it.
There's somebody was saying there's a restaurant with chips. They're giving less chips now.
>> Um it was uh producer Ryan.
>> Ah, he'll let us know in the next link.
There's a restaurant we eyeing you. You guys are Now you're presenting the chips in a fancy little basket.
Huh?
>> Mhm.
What's gotten smaller are potatoes.
Those things are tiny tiny tiny.
>> I I thought I was the only person experiencing this with the toilet paper.
Guys, toilet paper lasts you two days.
>> We buy this inflated pocket top of chips, it's just air inside.
>> The noodles have been getting smaller.
>> Guys, I raise you petrol. Petrol is not lasting. It's as if it's been diluted by water.
>> Ooh, that Ooh, wouldn't that be a hoax now?
>> [laughter] >> IT'S 10 MILLION KFM IN PARK. Good morning.
>> Morning morning. Um so Cindy is right.
Um I've heard from a little birdie >> Mhm.
>> that um they actually spray the toilet paper and the paper towels >> With what?
>> to make them more plumper with water.
>> So it looks bigger.
>> them up. They appear bigger, but they actually you're getting less sheets.
>> Okay, who's this little birdie? Don't give names. Don't give company. Just do Do they work there?
>> Are they in the inside?
>> They're in the in the industry.
>> That's wild.
>> see. I had a feeling.
>> So it still feels the same size the roll, but there's less sheets.
>> inflated.
Yes.
>> This is wild.
>> up.
>> This is wild. Toilet paper companies, here's looking at you, kid. Uh we're going to Pretoria. Good morning, Mondli.
>> Morning, Anele. How are you?
>> We're good. Hi, Mondli. How are you?
>> Good. Good. [laughter] >> It's been a while.
>> Mhm.
>> You have called us. Mondli, yeah yeah. As the engineer amongst us, you let us know. What What What is suffering from shrinkflation?
>> I I've got a theory. Um what's cleaning detergents like you know, laundry soap, um washing dish washing liquid and things like that.
>> Absolutely.
>> You know what? So listen, they reduced the concentration and then they release a new one and they call it super duper elite, it's it's actually the old formula.
>> Mhm.
And they charge more for it.
>> Oh.
>> So, they make it less potent and then they release one that's more potent, but it's just what the old potions used to be.
>> Yes.
>> I agree with you. When last did you have a fully foamed sink when you're washing your dishes?
>> So true.
>> It's just soapy, but it doesn't create the same foam anymore.
And then you you use more and you and then I don't know what it's called in English.
>> I don't know. Like fluff the water?
>> Yeah, yeah, yeah.
>> to get the bubbles out. You get the bubbles, right? And within 3 4 seconds the foam the foam is gone already.
Back in the day, literally, your your your sink where you were washing your dishes it was overflowing and then you could just catch glimpses of the dishes saying, "Wash me. Wash me."
>> Yeah.
>> Wash me. Now, it's like I'm here. Wash me. Like you the water is there. It's see-through. Mandy's onto something.
That's all I'm saying. 011 88 38947.
Send us a voice note.
>> 08400000947.
What have you noticed in a product that you're buying? It's gotten smaller. It's shrunk, but it's still the same price.
>> Every I think it's almost every single thing in your in your cupboard. I want to say spices.
Like the the spice boxes and the spice bottles. I just feel like there's less spices in in them.
>> I wasn't paying attention.
>> It doesn't last as long.
>> I didn't notice that. I must be honest.
>> Cuz you don't notice when you're buying it how many grams.
>> Yeah. Cuz you trust.
>> Cuz you trust. But are there less grams in there now?
>> No, I don't know.
>> bottle is the same, but the spices I'm telling you now.
>> I don't know. Also cuz my spices last forever.
>> Also cuz I still have like so many of my original bottles that I just keep filling up.
>> Mhm.
>> I don't know about spices.
>> That's been my experience.
>> Okay.
>> Does anybody here back Frankie's [music] experience with spices? The turmeric, the paprika, the cayenne pepper.
>> Mhm.
>> Mhm.
>> I mean, come on, cumin.
>> Londiwe, you in Northcliff, 8 years old.
Good morning.
>> Hi.
>> Hi, Londiwe. How are you?
>> I'm good, and you?
>> We are so good, and we're happy to be speaking to you. Have you noticed something shrinking?
>> Yes.
>> What?
>> It's the Lucky Packet. They just put air inside.
And when you open it, there's just two candies, one doll, and one sticker.
>> And Lucky Packets used to be so full, hey? Like they were like bursting at the seams, and now you open it, and it's just air.
>> Yes.
>> Yeah. When did you notice this? Did you go to a party?
>> No.
At the shops, I usually buy it.
>> Oh, okay. And has it stayed the same price, or don't you know how much it is?
>> Um >> 29.99. It It used to be less, but it's now 29.99.
>> 40 49.99?
>> What? For a Lucky Packet?
>> Yeah.
It's gone up.
>> No ways. It's gone up, but the but the contents have gone down inside.
>> Yes.
>> And you don't feel lucky, hey, Londiwe?
Cuz it's supposed to make you feel lucky, this Lucky Packet.
>> Yes. I don't feel lucky at all.
>> At all, she says. At all. Thank you, Londiwe.
Going to school now. I know your teachers are waiting for you. Thank you for the call, my baby. Love you.
>> Love you. Bye.
>> Love you. Bye.
>> [screaming] >> Bye.
>> Sure. Even Londiwe thinks that >> Lucky Packets.
Is there nothing sacred in this world anymore?
>> is there no shame?
Huh?
Are there no lengths that you won't go to? Vanessa, good morning.
>> Hi, guys. How are you?
>> We're great, Vanessa. How are you?
>> I'm not happy, Anele, honestly.
>> Talk to us.
>> So, what's what I've noticed that's been shrinking is the sizes of clothes.
So, I've always been a triple XL.
>> Mhm.
>> And lately when I go into a shop, I go to my size, I try and put on a dress, the sleeping thing won't even go up my size. It's stuck.
I go home, I measure myself, everything is still the same, I haven't gained weight or anything, but the sizes have just gone smaller, but they're still charging us like it's >> Yeah.
>> money going on food.
>> What a damn shame.
>> Yeah, and and that's and this the problem, Vanessa. This double damage.
>> Mhm.
>> One, you can't get the dress you want.
Two, they're making you feel bad about the size you are.
>> Mhm.
>> Exactly.
>> It's emotional damage.
>> Oh.
>> Exactly. We need justice.
>> We need who?
>> Justice.
>> We need We need justice.
>> Let's go toy-toy, guys, immediately.
Where do you want to meet? [laughter] Because that's >> Oh, well, you can come to Midrand, Neli.
I'll meet you at any Midrand.
>> And you and people in Midrand, you you used to approach us there. So, absolutely.
>> [laughter] >> Absolutely, Vanessa. Vanessa, thank you so much for playing along.
>> No problem.
>> Okay. Cheers, guys. We out of here.
We'll see you tomorrow.
Yeah, the show's also strange.
>> Anele and the club on 947.
>> Back [music] tomorrow, 6:00 to 9:00 a.m.
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