Val Kilmer negotiated to be featured on the Heat movie poster alongside Al Pacino and Robert De Niro instead of receiving full payment, demonstrating how actors can leverage their star power and promotional value as a bargaining chip in contract negotiations.
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Val Kilmer Chose Heat Poster Over Full PaymentAdded:
of the movie. But I love Val Kilmer, apparently Vito was telling me this that I I think they couldn't pay him what his rate was, but he was like, "If you put me on the poster with Pacino and De Niro, I'll do it." And pull up the poster.
I mean, that's like a that's like a power move right there.
>> It's funny cuz I was always like, "Why is he on the poster? He doesn't seem big enough." But there you go.
>> There you go. And he got a name on there.
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