Effective political brand transformation requires changing not just messaging, but fundamentally altering who holds power and who the candidates are, as demonstrated by the Democratic Party's need to support new-generation candidates to change the party's face and representation.
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Democratic Party needs a BRAND OVERHAUL! It's not just messaging.Added:
If we're going to change our brand, if we're going to change who we are, that starts with changing not just our messaging, but changing who is actually in power. Who are our candidates? And I could not be more than proud that we've supported candidates like Zahran and so many others around the country to change the face of this party.
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