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How ETF investors should view the ‘great expectations’ of earnings season

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1,602 views21likes14:49CNBCtelevisionOriginal Release: 2026-07-22

During earnings season, investors should recognize that even positive results may disappoint if expectations are excessively elevated, and that market broadening—where earnings benefits spread from concentrated sectors like technology to other areas—is a key indicator of healthy market conditions; investors should balance thematic plays (like AI infrastructure) with broader market exposure to manage volatility, and consider low-volatility income ETFs as hedges during periods of market concentration.