This post-mortem highlights the common high-achiever mistake of prioritizing creative passion over rigid legal and structural boundaries. It proves that even the most skilled professionals are vulnerable when they mistake personal chemistry for long-term business compatibility.
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What Really Happened With Merak/ Finally Talking About ItAdded:
This video honestly is a video that I never thought I would film, but I'm the one that brought this brand to introduce to you guys. And the brand did so well to the glory of God. Like the brand did amazingly well in the 3 years that it was in existence. I'm the one that introduced you to Mira. So I definitely owe you all an explanation on why and how the brand dissolved.
call you rose.
Can I call you rose? Cuz you're sweet like a flower.
Can I call you rose?
Can I call you rose?
Can I call you rose? Cuz your fragrance takes over the moon. Darling, can I call you rose?
I want to touch you in my heart. Oh, so love can grow.
Can I call you?
Hi guys, welcome back to my channel. My name is Leifa and I am a YouTuber based in Lagos, Nigeria. If you're just stopping by for the first time, welcome.
If this is your first video from me, I'm sorry. This shouldn't be an introduction to my channel. Please go watch other videos before you come watch this one, cuz this video honestly is a video that I never thought I would film. But I'm the one that brought this brand to introduce to you guys. And the brand did so well to the glory of God. Like the brand did amazingly well in the 3 years that it was in existence. I'm the one that introduced you to Mira, so I definitely owe you all an explanation on why and how the brand dissolved. This is going to be a very lengthy video. I apologize in advance, but this is the video that I should have done a really long time ago, but I was not in a good place mentally, emotionally. This whole thing wrecks me in a way that I never thought it could. I didn't want to film this video from a place of anger or hurt. So, hence why it's taking me 2 years to film this video. And if I'm being very honest with you, this video is not a video I would have made if the circumstances had been different. If things had ended in the way that it should have. All I would have said was I definitely would have done a video because that's just rude. I definitely would have done a video to basically say the reason why the brand was dissolved was because of irreconcilable differences. Like that's literally all I would have said in that video. But my character was attacked. I was called out. So many things went on. If you are online, if you followed the whole situation, you guys know everything that went on. I had to put out a press statement.
My brand, my character, my integrity that I spent more than 10 years. What am I saying? 12 years. I've been in this makeup industry for 12 years plus at this point. And my integrity was questioned. So this is me coming on here to tell my side of the story. There's two sides to the story, right? So this is my side of the story. So if you are interested in watching what happened between my former partner and I and the dissolution of the Mira brand, then keep on watching. All right. So get a cup of coffee, drink, popcorn, whatever it is that you want to get cuz I apologize in advance, but this video might be lengthy because I'm going to say everything and I want to do this video once and by the grace of God, I never have to do this video again because this is not a video that I'm enjoying making right now.
Trust me. Like if you know that I still kept feeling like I should make this video, I probably never would have done this video. But up till now, I'm still hearing stuff about me. Like recent times, I'm like, I've even moved on from this whole drama. Even though everybody around me has basically told me that I'm being a fool for not making this video a long time ago, for not taking a different step than the step that I took. And after all that, till now, I'm still hearing things that have been said about me from my exartner. It's it's is it's crazy. Like, it's ridiculous. So, I'm just going to start off this video by talking about the inception of the brand. Basically, how the brand came to be. So, in case you don't know, I'm a professional makeup artist. That's how I started this whole career. Makeup is the foundation of my YouTube and every other business that I currently own. So, I had wanted to start my own brand. It was always a dream of my life for cosmetics.
I was always going to start it. But when I wanted to start, I felt like I wasn't ready. I was scared. Yeah, I was scared to start it. And the resources were quite a lot also at that point in time.
And I had two businesses at the point at that time. So I didn't want to overwhelm myself because I was still trying to, you know, build balance. I was still trying to learn how to balance the businesses that I already had running. I do not want to overwhelm myself even more than I already was at the time. And Chloe, that's the name of my exartner.
She had a makeup brand as at then and she reached out to me because we have a mutual friend. She reached out to my friend and yeah, that's how she came to talk to me. And she, you know, was talking about how it's not been easy running a business and all that. And I don't know, she just seemed really sweet and you know, I just felt like, let me just help. At the time, I'm an influencer, right? And people charge to influence for brands. I was a brand owner. I am a brand owner and I pay influencers to influence for my brand.
So, I know that you're supposed to charge, but I don't know. I just felt really drawn to her and I just wanted to help her and I never charged her. I was publicizing her brand. A lot of people knew her brand because of me. That's the honest truth. That's a fact. And then she reaches out to me that she'd like to do a collaboration with me like Jackie Aina x Morphe. I'm not sure if it was Morphe, but just an example like that like her brand X LaFa. And I was like, "Okay, yeah, that's fine." I agreed to it. And later on, she comes to me to me that we would have a brand together. Let's partner together. And we would have a brand together. And the funny thing about this life, she actually said, "Let us collaborate for my brand. Let's partner for my brand, Laa Cosmetics." and she would just be a silent partner. Thank you, Jesus. I did not agree to that. And I kept telling her cuz she said she wanted to be a silent partner. I was like, "No, I feel like this is going to bring issues in the future." She was like, "No, no, no.
She just really loves makeup and just wants to collaborate with me, partner with me, and she just wants the business to do well. She doesn't really care to be in the forefront of the brand." But I was like, "No, we should do it together.
We should both be front facing." And yeah, we agreed. But I just wasn't really I was not sure. I was not confident in that decision to be honest.
Something just kept tugging at me and I was dragging my leg. That's the honest truth. I was literally dragging my leg.
So I told her the product we should start with that was the setting powder.
I told her that there was a gap as then that a certain powder that's really good would do well in the Nigerian market and beyond. And she starts to get suppliers and start sending me products to try out. And that was during lockdown during COVID that I was not even in the right mental state of mind to be honest. You guys remember if you've been following me since back then. And she kept, you know, pushing me. I've not tried it.
I've not tried it. I've not tried it. I was dragging my leg. I literally was dragging my leg to test out products and pick one for us to proceed with. And now that I think about it, I know why I was dragging my leg. Then I couldn't pull my finger on it. But I'm the kind of person that I believe that everything works together for my good and I don't like to live in regrets. So whether or not the business ended up dissolving, it still wasn't God's plan for me. That's how I am. I'm not going to come here and regret and say I wish I never. No, there's a reason why I did and I'm glad that I did. So she sends me, you know, before I did this video cuz I'm the kind of person that I forget stuff like as I moved on from stuff I forget. Like people around me that literally have to remind me that this happened, that happened. Even if I did this video, I had to ask the people around me to remind me things I told them happened.
And to make sure I got my facts straight, I had to go through our old chats, our old conversations.
Thankfully, I don't delete conversations. I have so many receipts there in case anything should happen.
There's so many receipts there that I can screenshot and give it to the whole world. Like I'm kind of person I'm an open book. I'm even too open on this channel, I know, but I am open and I can afford to be transparent cuz I don't have anything to hide. That's just the honest truth. I don't have anything to hide. So, I was going through our old conversation and then I came across the voice note that she sent to me. then crying, begging me I should try this product to get me to try it. I'm dragging my foot that is hurting her and all that. I felt that voice note is the reason why I was like okay I'm being a witch at this point. I'm making this poor girl cry. I apologized and then I started trying out the product and then I finally after months of testing I must have tested maybe like 100 samples of powder like I tested quite a lot of powders and then you know we finally launched and our initial contract stated that I would be the front-facing partner I would publicize like I'll do all the PR I'll publicize the brand I'll market it and then she will take care of the admin part of the business like that was our initial contract back.
So, we started the brand and by the grace of God, it blew up. Like every time I think that this brand was only in the market for only 3 years, like God is actually good because it's not easy to run a brand. It's not easy to have a brand, especially here in Nigeria. It's not easy.
You can have a very great product and people are not even buying it. So, the fact that the brand did as well as it did, I just want to say a big thank you to everybody. I want to thank you for the support. I want to thank you to everybody that came to makeup fairs, came to our booths, patronized Mira. God bless you all so much. I do not take it lightly at all. Thank you. Thank you so much. Like you all are the reason why that brand was so successful. So from the bottom of my heart, I say a very very big thank you. God bless you. God bless you. God replenish your pocket for supporting Mira Cosmetics. So the initial contract she was supposed to, you know, find suppliers, find manufacturers for our products and then I would come up with the products that we should cuz I'm a makeup artist, right? I have the experience. I should come up with the products that would do well in the market and then she would find the suppliers. She's a tech person, so she took care of all the websites and everything basically. So mine was just to push the brand. You guys can be the judge of it to the best of my ability. I think I know that I tried my best to push Mira Cosmetics and even in pushing Mira Cosmetics, I was always pushing my exartner. I was always putting her name out there whether they ask me, whether they did not ask me. When I go for interviews and people ask about the brand, I always always bring her up and I I never underrated the work she puts in because she's hardworking. And even till today, I will still say it. She's very hardworking. I never took that away from her. She's hardworking. It was always something that I was always shouting for anybody and everybody to hear. That's how much I appreciated her impute on the brand, right? But somehow the work I was doing was never enough.
There was just always something to complain about how I was not doing enough. There was just always something.
She would make statements like, "I'm the one putting in all the work and you're the one getting all the praise and all the glory." You see? So imagine if I had not insisted that like she shouldn't be a silent partner. Imagine she was feeling that way even when I was putting her out there like this is my partner, this is my partner and she was feeling this way. So imagine if she was a silent partner how she would have felt. The brand was doing so well but at the same time I was not happy and I couldn't I couldn't figure out for the life of me why I wasn't happy. Like I literally used to pray like is this the devil that is trying to spoil something good? Like the devil can see that Mira is going to be an even greater brand and is trying to spoil something because like I did not have love for this girl in my heart.
Like imagine praying to love your partner because there was just always something like we never used to agree on anything like she already had a brand right so she had the experience. Oh I forgot to mention that she closed her other brand. I was not even comfortable with that. Like that was I think that was another reason why I was dragging my feet. Like her having to close her brand to come and do this brand with me was quite scary to be honest and it was a lot of pressure on me to be honest cuz somebody's closing their brand that they've worked on for many years to come and do a brand with me. It was a lot of pressure on me but she insisted. So she was the one that brought up you know every structure that we had to the business and she structured the business really well. She structured the business in a way that she has access. I have access like nothing can be done without each of the partner knowing what's going on. I'm laying all these foundations so that you can see that there is 100% transparency well on on my part. But she wasn't living in Nigeria, right? She's living in Canada. So according to her, I couldn't have access to the accounts in Canada. And I trusted her. I'm a very trusting person. I trusted her. I never I never made a big deal about so many things cuz I just trusted her. I just I always see the best in people to be honest. I trusted her. So the accounts here in Nigeria is a two person is a joint account, right? So nobody can take out money without being jointly approved on both ends. So that's the transparency on the money front, right? So when orders are placed, both of us get notifications. When the payment comes in, both of us get notifications. Like nothing is done that the other person is not seeing.
which is why I still don't understand why I'm still hearing how I swindled her. If there's anybody that did any swindling here, it is her, not me. I've not gotten there. Let me relax. Let me calm down. So, it was a growing business, right? And every growing business has some challenges before you finally find your balance. And we were always having I don't want to be too I don't want to say too many personal things on this video. There are so many things I could say, trust me. But I'm just going to keep it to the ones that are really integral to my explanation of how things went down. So, we were a growing company, right? And we had some issues. We're facing some difficulties that we're trying to resolve and the brand was growing rather rapidly. And because I felt like she had the experience, I was okay with her making a lot of decisions like things were always going her way. And I was okay with it because the business was doing well, right? And in 2023, she decided that we should amend our contracts for our contract to now state that I would be in charge of the Nigerian store, the admin part of the Nigerian store. And she would be in part of the admin part of the international Canadian store. And we were both to be in charge of accurate record keeping of all the products that were in our individual custody. Right.
And that 2023 was when I took on more.
In fact, to be honest, I wouldn't even say it's that 2023 because she's in Canada, right? So, the time difference is a lot. So, I'm basically the one that is in charge here anyways. But it was that contract that now really put it out there like, okay, it's defined, right? So, now it was defined. Even though I'm in charge here, he still always felt like she was in charge because like she's the kind of person that she's a perfectionist. So, she always want to do things herself, herself, herself. It has to be how she wants it to be. And I didn't mind because the business was doing well, right? And I did not want a situation whereby we would like it's like I was working on eggshells around her. Every time I think about it, like I just really put this girl on a very big pedestal. Like I was walking on eggshells around her, not trying to hurt her feelings. Even when she would upset me, I would be the one to apologize for peace to rain. That's the problem right there. Like that is the problem right there. If I tell you all the things that this girl said to me throughout the period where we were partners, every time I think about it, I'm like, I really allowed myself to be mu.
This girl will say things like her brain is very big. God blessed her with a very big brain and Mira is her baby. It was always an I I thing like I literally felt like a staff in a brand that I Oh, I forgot to mention this part. When we did our contract, our initial contract, we brought brought an equal amount of capital. So, it was an equal share in the business. So, it's not a she has higher and I have lesser. It was equal from the get- go, right? It's the same amount of capital that we brought brought into this business. So if it was only her I brought money and then I did not bring money. I would even understand. I'm laying all this foundation so that you guys can understand when I get to the ending of this video. So it was like I was basically a staff and she was the boss.
She was the boss of me. I promise you.
But I did not mind because the business was doing so well. I if you know me, I'm not really a confrontational person. I let a lot of things slide. Like that's the kind of person I've always been and it's something that I've been working on this past couple years because as you can see it's it's not really a good thing. We're facing issues in the business and she always said it was a staffing issue. So we're literally always firing staff like it was quite exhausting and I'm the one that is here dealing with new staff, old staff and now the narrative out there is she said I was always badmouthing her in front of his staff. I don't have anything to hide. Everybody that's ever worked for Mira. I'm sure there are people that you can ask. Go and ask them. Even up until we had issues in this business, I was still always on Chloe's side in front of our staff. I never came like, "Oh, Chloe's the witch. I'm the good person."
I always made sure that we were a team in front of our staff. So, for her to be telling people that I was badmouthing her in front of staff and okay, for example, one of our staff that she said we had to let go of, even though I told her this is a good staff, I just felt like it's something that we needed to fix. and they now enlighten the staff because that's why the issue just kept repeating itself, right? Because we ourselves, we don't even know exactly how to handle it to prevent it from reoccurring. So as our training staff, it keeps reoccurring because we still had a handle on it. I told her this staff was a good staff. We shouldn't let her go. She said no, we must let her go.
My boss say we should let her go. N I let her go and then I re-employed her to work in my other business. That one caused problem too. And you see to talk to me, I see that this girl is now working for you. Why did you hire her?
Like that's kind of messages like and then because of the time difference I used to wake up in the morning and see messages from this girl like every day of my life I wake up and imagine waking up to those kind of message and that was the period in my life where if I wake up the first thing is my phone. So imagine waking up and kind of messages that you see like you've already started ruining my day.
She'll see how she has a big brain, how she's so intelligent and so smart, and how I'm just a makeup artist and she shouldn't have given me such a big role to handle. I cannot handle the big role.
She gave me more than I can handle. Let me find more of those rubbishes to say to me. Oh, I'm just a makeup artist. She should have just made me an ambassador.
She gave me a job role I couldn't handle.
God, every time she tried to underrate my role, I just always wondered to myself like the only reason why I went into business with you is because it was going to be mutually beneficial, right?
She had the experience, I had the audience, we come together and create a symbiotic relationship. If she didn't have anything to offer, please, why would I have gone into business with her? And she's the one that said she going to handle all the admin stuff. So as if only you gave yourself work then only you are not feeling like you're working for me and I'm getting all the all the praise and all the glory. I'm confused. I know how many people I reached out to and begged them to help me influence for Mira for free. There are so many people that influence for even some that I asked for their influencer rate card. They refused.
That's because of the relationship that I've built with these people. I know how many people carried Mira on their heads because of me. But yet I'm a flower in Mira Cosmetics that can do nothing. Even now that you're saying, "Okay, let the contract be amended." You still don't want to let me do anything. It still always has to be done your way. You still have to micromanage every little thing I do. And there are times where she does meetings without me, right? And because I trust her, I don't see her and think to myself, "This guy is trying to cheat me." But I never let my mind go to all those places. I never let my mind go there. I just trusted her that she's working for the best interest of this company. Like both of us just did not agree on things at all. Even down to okay, like before this whole thing finally went downhill, the last set of staff, the last staff, one particular person, a guy, that's the best staff we ever had. And she still wanted to sack that guy. And that was the one that I stood my ground and no, we're not sacking this guy because I'm here with him. I'm seeing that he's excellent at his work. So why will I let him go?
Because my boss said should let him go.
2023 was the year that things finally just, you know, reached his boiling point. So in 2023, I'd already mentioned to her that I wanted us to have to do training. Like even when I mentioned things like we should get an accountant, we don't need one. Her big brain can handle it. It's like every impute I brought was not good enough. I wanted us to do a training, a course with a consultancy firm that would help us to manage this thing that we're battling with. And she refused for us to use a particular brand myself. I was going to just go do that class because I'm the one that is here. I'm supposed to be the partner that is managing this place. And I wanted to manage it to the best of my ability. So I decided to go and pay for this class with my own money and do this class by myself. But then we had a conversation and I brought it up again and she was like, "Okay, fine. Miracle pay for the class. Let's have it." But this person said um it couldn't be both of us in the class. It would just be me, right? Because the class was supposed to be for the person that is handling my job role. After a lot of back and forth, we agreed that I would tell her everything that happened in the class, right? Which I did. I told her everything that was taught, everything that we learned from the class. And this girl goes off the rail. She sent me one long message like a boss firing her staff about how Mira is her baby, her sweat, her blood, and how she would never let anyone any bad thing happen to her baby. But me, I'm the one that Mira is not a baby and will not allow Mira to to succeed.
Imagine if all the meetings that she had had without me there, I told her the kind of things that she she said to me, she said it's obvious that this brand cannot continue. It's either we dissolve the brand or we restructure, but this brand cannot continue the way it is going right now. And that was the day that I finally really told her how I felt. I told her everything I think of the person that I went into business with, I cannot reconcile that person with the person that I've been in partnership with these past few years. Like my peace of mind has been in serious jeopardy since I've been in this business with you. Like I've been holding on to dear life and it's been affecting other areas of my life. And here you are talking to me like you are firing an employee telling me this is what we do, that's what we do. This is a partnership. It's supposed to be a joint conversation and then we both agree on things. Not you just stand up one day and say do this, do that, do see me say trouble. Hey, God. I said, I don't blame you. I blame myself. I honestly blame myself because I'm the one that let so many things slide over the years. I've been eating [ __ ] just for peace to rain. I've just been ignoring all your excesses just for peace to rain. But no more. Yes, you are right. I we should not dissolve. We should dissolve this business. It cannot. It cannot continue like that.
Like this because even me, my own peace of mind, I'm tired. I'm tired. So, it's good that we both feel the same way because we obviously don't have the same values. We obviously don't have the same like everything I think about like did I really get to know this person that I was going into a partnership with? I did not. I did not. Cuz even if I say things like, okay, this staff is doing so well.
Let's give this person something as an incentive for a job well done. Is that not his job? Like, we obviously don't think alike in in so many ways and it was really affecting our ability to work together. So even when she mentioned this and to be honest I thought about it but like I said I felt like it was a trick of the enemy not wanting this brand to do well. So I always put it at the back of my mind. So when she said it I like ah better like really better because this is not working but you know both of us were angry. I was angry when I replied but after we both calmed down we both said okay let's find a way to actually make this work. Let me tell you me a bit of Sandra Tifa. I felt like it was a case of two captains staring a ship and I was willing for a brand that is doing so well. I was willing for her to be the the master like let her be the head. Later on when things came up I was like I I knew it. I knew that this was a problem. She did not want to share that role with me.
She wanted to be the sole owner. First of all, she she says, "Oh, that let's let's restructure this business. Let's reregister it again as a sole proprietorship business for tax reasons in Canada, right?"
Like, I'm a fool. I will not really say yes. That she will be the registered owner of the brand. I'm a fool. I will not really say yes because I refused.
That one was another quarrel.
She's the one that is working the most in this brand. She's working so hard that she wants to she wants to she wants a brand new latest iPhone for the job that she's doing. Of course now I allowed it brand new phone. Not that she said both CEOs should have brand new phone or only her. Please everybody here in Nigeria that ever patronized Mira.
Who did you go through? Every distributor like who did you go through?
It was me. Was it not me that distributors were coming to me?
I never underrated this girl's role in this company. But why is it that she never saw the work that I put in and I put in more work in Mirac than any other business that I had. Lord knows that I tried my best with Mirac. Lord knows that I tried my best. And do you know the funny thing about this life? That class that she was adamantly against, that class really helped the situation that we had been backing with for years.
You see the funny thing about life that that class actually helped. So why are you fighting this? Because it's it came from me and not from you and the things and it's not going the way you would prefer for it to go. But there are so many things I allowed over the years. So it just felt like for the first time I was standing my ground and that's what's now caused all this problem. She now goes she needs to be earning in dollars since she's not spending in Naira. She needs to be earning in dollars. Please, who in their right mind would agree to that?
All these things I'm mentioning are things that happened before we decided to restructure the brand, right after that whole big fight that we had. All this came up before all that she should be earning in dollars, that she should get a new phone. Anyways, since we decided to restructure the brand, right, for things to work, we employed a company to work with that would assist us to restructure the brand. In my head, I was going to let her be in charge because it just honestly seemed like she not want to be dragging the CEO position with anybody. That's how it seemed. And the business was doing so well. So, it didn't make any sense to me to let the business go like that. So, after I calmed down, I just thought to myself, okay, fine. She's good at the job, right? Let her be in charge of the admin. This life is so funny. like that's what it was before. Then you said you didn't want it. Now that's what you want it to be. It just seemed to me like the business was very was doing very well and she felt like she didn't need me anymore. That's honestly how it seemed to me. And I was not wrong. I was not wrong.
So I just figured, okay, she'll be earning more. That's honestly what I thought we would do. I thought she would earn more.
She would earn more. I would earn less.
I would just be doing the PR part like we had stated from the beginning. But because of all this, you know, back and forth, like for my peace of mind, I was like, let this girl just be handling it.
I don't even want to be in charge because everything I do with the staff is a problem. Every decision I make is a problem. So, just to remove all of that, I was okay with her being in charge. Let her be the one dealing with the staff.
let her be the one dealing with. I don't even know how she was even planning to do it because you're not you're not in Nigeria. I'm still going to have to be the one handling it anyways. Do you see this life?
So, I thought that was I don't know that this girl had another plan. Because the way she kept talking about restructuring, restructuring, restructuring even the emails that I was copied on the things I was saying, I was like, what's going on here? This girl was just really trying to be smart and pull one up over me. I don't even think those emails I was meant to be copied in those emails. I honestly don't think I was meant to be copied in those emails because she was the one handling a lot of things, right? So, she'll be the one to now come and tell me.
Oh god. If not that I'm trying to protect a lot of people's image, I wouldn't even ask them if I could share this online cuz it's not it's not their business and it's been two years, right? But I got messages that that proved everything I ever thought, right?
Like if I had really gone to courts, I had so many food that would have come to give testimonies.
So this girl really was trying to take me for a fool. Do you know what that plan was? She said cuz it was it was hard for her to say what her own plan was cuz me I thought we were on the same page. I don't know that this girl had other plans. So the day it finally came out of her mouth, the plan that she had for us moving forward, I was in shock.
Like I sat in that meeting looking at this girl like this girl really thinks I'm a fool.
Wow.
She said she wanted us to she wanted to be the sole CEO. Then we would redistribute the shares and she will now have she would now be the majority shareholder.
Then me I will be the brand ambassador of the brand. She, you know, the way we send influencers a contract with their deliverables. So, she will give me my deliverables for each month that I have to deliver at set dates. Are you are you hearing all the things I'm saying guys?
Like I will basically be an influencer for a brand that I aandra brought 50% for. She wanted me to be an influencer for Mirror Cosmetics. Please, who in their right mind will agree to that? I said, "Oh, I'm glad to finally have everything on the table." Since that's your idea of the restructuring of this brand, that means we have to go in the other route. The other route, which is dissolution that you are the one that suggested if I have the WhatsApp message here where she said either restructure or or or dissolve because her friends, even mutual friends that never even came to ask my side of the story, said that I was the one that wanted to dissolve the brand. me that was chopping [ __ ] just for the brand to stay, just to not disappoint people that have have built this brand for us, not to disrupt people that trust us. There are people that buy these products. I I don't want to just close the brand because of these people, yet I'm the one that wanted to dissolve the brand. So I said, "Let's dissolve the brand." Then she said, "Oh, really?" I said, "Yes, really." It's funny how even at that meeting, I still was not upset. I still was not I was still calm. I even cried in that meeting. Oh, Sandra, I beat Mifer. I even cried in that meeting. I was feeling bad. Oh, you know I I feel bad that this thing has to end like this especially because you know she she ended her own brand to come here with me. This girl goes okay but the solution does not mean the brand will go. I said please ladies and gentlemen what mean of the solution? The solution means the whole brand will come to the ground. She said no that that's not what the solution means that she was a wicked person she can go behind my back and be doing mirac by herself. I said auntie refer to our contracts.
I didn't even talk too much in that meeting. I just told her we're dissolving a brand. And do you know the painful thing? The painful thing is that period was the first time we ordered a very large amount of makeup products like a really really large amount. Like if this whole thing had happened before that, we would have not, you know, put tied down all that money. So this is what happened, right? We already paid deposit for like 30,000 plus products.
That's hundreds of millions, guys, before this whole thing happened. So there was a balance payment to be made, right? Then this whole thing happened. I get an email from her lawyer. We need to have a meeting. I had to go get go and get my own lawyer cuz now [ __ ] just got real.
That meeting I don't think in my entire life I've ever been as upset as I was in that meeting. Like I was literally shaking from anger and hurt because that day this girl showed her real color that she has been hiding behind niceness. She showed her real color that day. The things she said. I was just looking I'm just looking like this girl really is a snake.
What did I not hear in that meeting that how many partners would allow me do the things that she allows me do? Please let me tell you the things that she said she allowed me. Do you know the funny thing about this life e this company I was earning peanuts from this company or you think that is is mira that was feeding me because the first year we didn't take any money from the brand and the second year is when we started earning and money was peanuts. So it's not as if I was even making big money from Mira that was warranting all this headache that I was receiving. It's not like it's Mira that was paying my bills for goodness sake that she was acting like my boss that is helping me. Even the first year that Mira was in existence, Mira did not pay a dime to me as rent, service charge, light bill, nothing because I carry the brand like my child. Even when we do brand shoots, I'll buy food for the models, buy drinks for the photography and everybody photographers and everybody that is on set from my own pockets. Meanwhile, this auntie because we did brand shoots that we all wore white suits. She charge white suits in wear transportation food to the company.
I said, "Oh, I'm the food that is here."
I said, "Okay." Oh, yeah. Now, me too.
I've seen my white suit charge to the company. She said, "No, don't didn't you already have a white suit?"
Oh, the things I saw in this company.
Oh, like even this new place that I'm living now, Mirac did not pay service charge. light bill ever. You know when you think that something is your child yet I'm the I'm the greedy one here. So 2023, okay, that's the year that we finally doubled the peanut any sense, right? We had a conversation and we doubled it. I said, let's do a bank statement. You guys, if you're Nigeria, you know how it is. So I wanted my Mira salary to be paid into a new account that I opened. I wanted it to be paid in there to build statement of account for when I was trying to get a visa, right? I was like, let that money just be there as savings.
Let me be using it to build my account for visa. So I said, let both of us sign for the bank to be paying it directly into my account. It's not a normal thing in Nigeria. I'm confused like the way she was saying it in that meeting as if she did me one big favor. We are earning the same salary. The only difference is the bank should be paying it directly and writes it there. salary because apparently when you use bank app it doesn't reflect the way it's supposed to reflect I for how my agent explained it.
So I wanted all my my salaries to be going into that account. So everything that was going into that account always had you know description. That's the thing that this girl say how many people allowed that happen. I'm confused.
What's the big deal there? God. The main focus of that meeting was she she wanted me to she wanted to buy me out. And let me tell you how much this girl is to buy me out. $6,000 as a beggar that I am. $6,000. I already said, "Thank you, mommy. Give me the $6,000. God bless you so much. Take miraculous because your brain is very big. So carry your very big brain and go and do your own brand. Since the glory and the honor and everything, the mirac is because of you. Please, it should be very easy for you to go and replicate it elsewhere. Right? This auntie was very insistent that we need to pay the point of that meeting was to pay the balance for those products. And in my mind, I'm like, why are we even paying balance when we're dissolving the brand, right?
Let's ask for a partial refund as usually things have to be done the way she wants. She was very adamant that no the products we need to pay the balance.
Noah the normal the saying thing to do not be that we should pay the balance when the products come we sell it off Mira products that period that's the first time Mira was sold out like that and even till today people were looking for Mira products. So it would have been something that would have been easy for us to sell. And if she was in such a hurry to she needed everything to be done now, now now if she was in a hurry like that, we even had a conversation that okay, we'll sell the product at a discounted rate so they can sell off rather quickly and so that we can all go our separate ways in peace. This girl lawyer dragged drag drag drag drag dragged though dragged that we should pay that balance. I finally approved the payment for the balance. Big mistake.
This product. After I finished approving the payment, hundreds of millions, guys.
I finished approving the payment for this product. This girl now comes up with a new story that it doesn't make any sense for us to proceed that the company said we need to one stupid story. I can't even remember like that's to tell you how I I had to let go of all these things for my sanity. I don't even remember all the details. But she came up with a very crooked story that we shouldn't proceed with the products.
There are a lot. But now we know what she used the money to do. If you know, you know. I'm not going to give her clouts on my channel. Never. But now we know what she used the money to do.
We We know what she used the money to do. Hundreds of millions, guys. I'm not talking about P2. Hundreds of millions.
We know what she used the money to do now.
And the funny thing is as soon as those products the balance was was paid she chilled all the ginger she was gingering that we should dissolve we should this we should that she just chilled so she got what she wanted even the lawyer that was her lawyer she refused to pay the lawyer the lawyer now stop working for her you see person I'm working with she be saying in my office people that work with me they I'm a very good person it's just here that people think I'm bad why would they not think you are bad when you are you speak to people in a condescending manner. Imagine if me now I feel like I I know the pro parts of the brand and I make you feel foolish for not knowing it. I never made her feel like she had to do this, she had to do that. I know it's not her strength.
That's the point of a symbiotic relationship. Your strength and my strengths we come together and we'll be a power couple. Is that not the point of a symbiotic relationship? I never underrated your your weaknesses. I never underrated your strength. I never made you feel less than for your weaknesses.
It was just a very sad situation. So when you go for makeup fairs, right? I'm sure if you guys can go for makeup, you understand what I'm saying. So there are two banks in Nigeria, Money Point and OP. They you receive payments instantly as opposed to other banks. So Makeup Fair is a very fast-paced place. People are in a hurry. They don't have time to sit down waiting for you to confirm payment for 10 minutes. So I suggested that we get a money point account for makeup fairs. Only for makeup fairs this life. Only for makeup fairs. You are not in Nigeria. You don't know how these things run. But yet every every opinion I bring is a problem. And she have a problem with money point. So now I'm hearing stupid stories and is for a decision that you and I made together. I got the money point account. I gave her the login details. You can easily go on there and generate statement of accounts and once the make fair is over I transfer everything to our main account like easily I don't keep it there because even me at that point money point was still a fairly new account so I wasn't even really sure of their authenticity right so I always transfer the money to our main account immediately this girl like I said this girl had access to it she could generate she could get emails like the email is every transaction made the email is there. You receive it on the Mira email that you have access to. So I don't get it. I don't I don't get it at all.
So when this whole thing was happening, this girl, she's she has she's the one that created the Instagram account, right? This girl removed my access to the Instagram account. Then she goes and posted that we're doing 20% off. people pay millions pay for products and there were no products available. I'm here waiting for the products that we just paid for to come so that we can sort out all these people that have already paid.
First of all, that 20%. We agreed that when the new products come, we'll do a 20% discount to sell them off quickly for the new products coming in. Now, there's rarely any like there's literally no products available here.
only products like the colored pencils like some shades that people don't really buy that has been there for a while. Those were the only things I had and like curry people do not really buy curry. Those were the only things I had and then you you are putting up a a post telling people you are doing a discounted sale and people pay and then we had the products. Now all of a sudden you don't want the distributors to the manufacturers to bring the product anymore because of some cooked up story that you've made.
Now these people that she sold products to after selling products to them, she just I I promise you all these things she did, she did it to try to tarnish my image.
She did it to try to tarnish my image.
For months these people were waiting for their products. Chloe after she got that balance payment, she just disappeared.
She disappeared though. Lawyer cannot reach her. Nobody can reach her. She disappeared. No problem. Now these people are calling me out. If you are if you're Nigeria, even if you're not in Nigeria, you saw it. A lot of people were calling me out. Even influencers that were owing payments, they were on my neck. And of course, nobody talks to her. Everybody has my contacts.
Everybody has my Instagram handle. I'm the I'm the front-facing person of this brand. So, people are calling me out.
And this girl is just chilling there. I promise you, she did this thing to make sure she she tarnishes my image. That's all I can say for that because that's the only explanation because okay, look at this message now. One of the distributors that were owing I told her that she should reach out to Chloe also because I'm not the only one here. I gave I gave her her Instagram and I gave her uh Okay, she called this particular person called me out and then I I I told her I apologize. There's really no excuse.
You know, with all these things happening, I wasn't even telling anybody what was happening. I was not bad mouthing this girl.
I say if the if things had had not gone the way they did, I would not even nobody would even know what happened.
But I had to start talking because of the things that were being said about me, this girl was telling people rubbish. I told this person, I apologize. There's really no excuses, but I'm giving you my word that even if this money needs to come out from my pocket, it will. Please just give me some time. I'm working on it. You're not being scammed. I know you don't know me personally, but I'm asking you to trust me. There is no way you will not get your money back. She said, "Okay, thank you. I'll be holding on to your word."
Then she comes again like a month later that she needs her money. And I said, "It's looking like I have to pay this money personally because my partner is acting in a way that I do not understand and I'm the one that is being called out and dragged for actions that she made.
Remember that I don't have access to that Instagram anymore."
And she's refusing to approve all these payments to people that we owe. And it's not like there is no money to pay people. Like there's money in the accounts. She's refusing to approve this payment to push me to agree to agree to her terms that no one in their right mind would agree to. And she's doing it because I'm the only one feeling this heat cuz no one knows her and no one is calling her out. Please. Here's her contact details and her Instagram handle. Also, reach out to her. She said I already called her. We spoke at length and she told me that she's not aware of any transactions of such because I also paid money into the money point account which she says she has no access to.
See, and there were times where I'll wake up in the morning like even up until last year, this girl was still checking that money point account because I'll wake up in the morning and I'll see money account has been logged into when I was asleep. Please, who the person that does not have access to those to the money point account with the person that is logging into that money point that only both of us have access to but she's here telling this distributor that she has no access to the account and I have kept my calm because he promised me. I said unbelievable. I've really been avoiding going to court. Like this whole thing e my lawyer was really telling me to go to court to go to court. Like I was legit going to go to court. I was literally going to go to court because she was not trying to make the solution process easy at all. It's like she had gotten what she wanted and maybe she felt like she's in Canada so she's untouchable. Like there were so many things that I could have done to to hit her where it hurts the most. I said I've really been avoiding going to court like my lawyer has been suggesting me cuz my peace of mind is way more important than all this. But there are so many receipts that cannot even be saying this. It's really not your problem. Thank you so much for letting me know. Like I said, please, you'll definitely get it before the year runs out. Just waiting to see if she will approve the transactions that she has 100% access to and is even in charge of. LOL. If she doesn't, I will send the money to you. Please few days later, I had to send this woman her money. I had to send her money. This is another person that she told this message. Thank you for your message.
However, please contact Lifa for clarification. I was not privy to this transaction. Unfortunately, she has refused to adhere to the dissolution terms of our partnership agreement, making the resolution of outstanding issues difficult. Like you, I am also awaiting my share of products and funds from her. I wish I could assist further.
But this matter can only be resolved through life. Thank you for your understanding. Have a great day. Are you kidding me? Human beings are wicked. So this girl showed me how wicked a man's heart can be. How desperately wicked a man's heart can be. How can you say this?
How how how can you say this? I had to pay off millions of naira from my personal account to distributors and influencers that we were owing from my own pocket. Meanwhile, there's money in the account. And funny enough, all that money is still sitting there in that account because it's a joint account, right?
Let me bust your head. Do you know that a lot of products like aside those products that we just paid for before this whole thing happened, right? There were some products that we had shipped via sea. We shipped some via air cargo.
Those ones had come. They had finished.
We waited for the ones that were shipped via sea to come. These products landed in Lagos, Nigeria. And let me tell you what Chloe Erasa did. This girl sent people, got new staff of her own, carried all those products and went to sell them and pocketed the money millions. When I say millions, I mean one distributor will buy like 10 million, another like 11 million. And it's so funny because do you think you are smart in this Lagos that I am? I'm in my house and people are telling me what's going on. These distributors are telling me how much products they bought. I'm not going to tell people not to make their money. Please make your money. Make your money. The fact that they were even coming to share this information with me, I felt I felt honored that they were even telling me like they did not need to tell me, but they were telling me how wicked can you be. God in heaven bears me witness. I never for one day stole one naira from Iraq.
One naira. If you even see the statement of accounts for the money point account that I'm the one that opened, you will see money in money out the same exact amount. The money that came in went into the main account, not one naira out of it.
I'm the kind of person that e even if I'm broke, even if I am broke, I will never compromise my values. Never. But for you to go around telling people that I swindled you off money from the money point account that you that you had no access to, that's a story you're telling people. Are you kidding me? Like I really wanted to go to court cuz my lawyer was really saying I should go to court. But this thing as at this point this thing had gone on for months and I was not myself. My brothers and sisters, I was not myself at all. I could not I was always crying. It felt like I was stuck in limbo. And then the more things kept unfolding. Like even when I had my master class with you, you guys remember my master class I had 2 years ago. We had already approved the products that we're going to be used to sponsored.
We've already removed it from our platform even our inventory platform. It had already been removed from there. Now she sees us doing the master class and we're sharing the products that we've you've you've approved. We approved the number that will be used to sponsor the class and it's already been removed from our inventory platform since before this whole thing happened. Now you see the class happening and we're using the product. How dare you? She sent a lawyer. This girl just wakes up every day and looks for a problem.
So now that I've put Mira as a sponsor for that master class and we've already removed the product since I should take the products back because my madame said so. Oh god. See, for so long I kept saying no, I would I I would go to court. I would go to court cuz she just kept trying me. She kept she kept trying me. Like it just seems like she knows that I I'm all back and no bite. I won't do anything. So she just did whatever the hell she wants. Whatever the hell she pleases, she does. And one day I was like, "Okay, enough is enough. I'm going to court." But the Holy Spirit told me not to. And as much as everybody around me told me to go to court, the Holy Spirit told me not to. I wasn't sure whether it was the Holy Spirit or it was my emotions. But so many people, random people, very random, like very like you don't even want to know how random. They also told me the same word in in the exact ways in my head. It's as if like the word was being confirmed in all of their mouth, in all of these witnesses. And I decided to just let it go.
I said it might make me look like a fool. Like even few days ago, a friend of mine told me that she reached out to her and then she was like and I told her a bit of the story and she was like, "You didn't take her to court. That's a foolish thing to do." I said, "I know it may not make sense, but that's what I felt I needed to do. And I'm glad I did it. And even the money she's saying that she doesn't have access to the money they are sitting there in the two accounts we have. They are still sitting down there two years later. I could have gone to court. I could have taken all that money. There are so many things I could have done. I could have hit her where it hurts. But I decided to just let all that go. And the day I decided to let it go, I've had peace. And I blocked her. I blocked her.
I blocked everything that has to do with her. And it's I'm just so happy that I decided to let that whole thing go and believe that God has a better thing in store for me that I don't have to struggle for. God's blessings make it rich and added no sorrow with it. This thing like so many times I would think so for the rest of my life I'll be in business with this person that makes me feel this way.
this person that makes everything so difficult.
So difficult. Like even things that don't have to be difficult, she makes it so difficult.
And the funny thing is when this whole dissolution process started, it was now her handling international store by herself and me handling here by myself.
And I promise you all the issues that we used to have when this girl was in the picture, we stopped having it.
Everything was now going smoothly, smoothly. Everything that I learned in that course, I applied it. It It's like I allowed this girl make me feel less than I am and forget who I am. This girl made me forget who I am. This girl made me feel like I was not instrumental to the growth of Mira. I had to come to a place where I could finally tell myself, you're an integral part of the success of Mira brand regardless of what anybody else says.
I wish her all the best. Like I honestly wish her all the best.
I pray that she does well. God sees my heart. God knows. Every staff that has worked with me.
There are too many people that you can go and ask. God sees my heart. God knows. Like even when this whole thing was happening, I could have chosen to be paying all the money of the products that I was selling after both of us stopped talking to each other. I could have chosen to be putting it into my personal account, but I was still putting it in the Mira account. Not one naira did I take for myself. Not one.
All the millions sold after she stopped talking to me, she removed me from she removed my access from everything.
I still put it in the Mira accounts.
It's there. The receipts are there. She should go and dress me up account and see it. I did not take one naira for myself because nobody will make me to become who I'm not. I'm not going to allow anybody's actions to change who I am.
Instead of focusing on going to court and drag on for maybe years, you don't even know how long the whole court thing will take. Instead of doing that, I decided to focus on healing.
And that's why I don't want to do this video. Then I wanted to heal cuz this it was a very traumatic thing for me.
Imagine people being told horrible things about you. Imagine being called out. Imagine your your your integrity being questioned all because of the actions of one human being. Aba.
It took a lot for me to to to to heal from that whole process. And instead of fighting, I decided to focus on growing my own brand. And I'm so excited to let you guys know that by the grace of God, Life Beauty will be launching very soon.
And yes, to everybody that asked if I have a brand out right now. No, I do not. I'm not affiliated with any brand that's out there right now.
But Lifeer Beauty will be launching very soon by the grace of God. The perfectionist in me has not allowed it to launch sooner. I was actually supposed to launch on my birthday last year. That was the initial plan, but it's launching very soon and that makes me so happy. That that makes me like for the first time. I I feel like this is my baby.
I I it was so hard to feel like Mirac was my baby when another person was always I I I my my baby. My my my my my baby. It didn't feel like my thing, but this feels like my thing. And it feels good. It feels good to know that I worked on this and it's so good.
Like I could cry from how good it is.
The way everything just fell into place.
The way it just shows that God is really intentional about me. I know that the tears I cried, the money lost, everything that I went through, God will turn everything around for my good. And for everybody that reached out to me not believing the things they heard, people that defended my honor, thank you guys so much.
I don't even know if I really explained this whole situation to the best of my ability because honestly, I didn't even want to do this video, but I kept feeling a nudge that I had to do it if not for anything to correct the narrative out there so you guys can hear my side of the story.
But even doing it was really hard and I don't even know if I really explained to you guys. I really want to say a big thank you once again for everybody that supported Mira. God bless you. God bless you. God bless you. I want to say a big thank you to every single person that influenced for the brand monetrily or otherwise. Thank you. Thank you so much.
I want to say a big thank you to everybody around me that helped me go through such a tough tough time of my life. And I'm so grateful to God. Like I'm so grateful to God for the peace that I have. Like even in light of the recent events that just came up, I'm not even phased.
Like it's amazing how it didn't even phase me. Like that made me really thank God because really and God is the only one that can give peace that percept all understanding because everybody around me is expecting me to react and I'm I'm not even faced. I'm not even phased.
It doesn't even phase me and I'm I'm even so happy that the product the money that I'm using to start my brand income come from there. It actually makes me happy. It actually makes me really happy.
It actually makes me really happy. It was tough but God will never leave me stranded. He will never He will never leave me stranded. Never. Never. Like I'm so confident in that fact and I just was I not now was I sad that this whole thing happened? Yes. Did I see it coming? No. Did I expect the kind of things that went down? No. I did not expect it. I did not expect it at all.
Really surprise you. But it's not going to change who I am. It's not going to make me less kind. is not going to make me become a mean person because people are mean. It won't change me. It won't change it won't change me still seeing the best in other people. It won't. And I'm so excited for the future. And I cannot wait to share my new baby with you guys. It's so beautiful. Like I keep saying it's so beautiful. Like I'm going to share the testimony one day. I'm going to share how I got here.
But just know that God is good. Like God is a loving father that will never leave you nor forsake you. Like God is always with you always. He's with you in the valley. He's with you on the mountain.
Regardless of how lost you feel, God is close to the brokenhearted. Like he's close to those that are crushed in spirits. That's when you think uh you are even most alone. But that's when God is even more with you. And yeah, how do I even end this video? I don't even know how to end this video. This was not an easy video to make cuz like I literally had to rehash things that I've put out of my mind.
But thank you. Thank you all so much.
And I'm really sorry that things went the way they did. And I'm really sorry that cuz even today I still get people asking me about products from the brand. I guess a lot of people do not see my press statement. And that's why I had to put it up again recently cuz people still kept asking me. So I put it up again recently. But yeah, I'm so excited for what the future holds.
And I'm so excited that I finally get to share my new baby. My baby. I'm so excited that I get to share my baby with you guys very soon by the grace of God.
But yeah, thank you guys so so much. I think I'm going to end this video here.
I don't even know what to say anymore, but thank you guys so much for your support, your love. I feel like I've said that a billion times, but thank you. Thank you. Thank you. Thank you that everything I bring here, you guys support it. I don't take it for granted at all. Trust me, I don't take it lightly one bit. Thank you. Thank you.
God bless you all so much from the bottom of my heart. Thank you. Yeah. I don't know what else to say. Like this video, comment, share. But yeah, I've said my peace and I really hope I said everything that I was supposed to say in this video cuz I wouldn't want to sit down to do this video again. But yeah, thank you guys so much for watching. I love you so much and I'll see you in my next video. Bye guys.
Cuz you're sweet like a flowering bone.
Can I call you rose?
Can I call you rose?
Can I call you? Cuz your fragrance takes over the moon, darling.
Can I call you rose?
I want to you in my heart. Oh, so love can grow.
Can I call you?
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