Features vs Benefits Explained

本站添加: 2026-05-06

[00:00:00]This is the the difference between um [music] an iPod has a 1 GB hard drive hard drive [music] and a thousand songs in your pocket. A thousand songs in your pocket is a benefit.

[00:00:13]>> [music] >> The size of the hard drive is the feature that enables that.

[00:00:18]And why [music] why is it more powerful and compelling to the customer to focus on the benefit versus the feature? Is there something in our neurology? Is that a word, neurology? It is a word. Is that the right context in our brain? Yeah.