Embracing Suffering in Pursuit of Meaningful Goals.

Added: 2026-05-16

[00:00:00]It's fixed. It will suck. It will suck.

[00:00:02]And the flavor of sucking will change.

[00:00:04]Sometimes it will manifest as uncertainty. [music] It will come in because you don't know what you have to do, but you have to take action either way. You know you have to do something, you don't know what to do. And so you have this fixed cost that's going that you will incur for taking this action, for spending this money, for making this bet. But the casino table has odds that aren't predetermined. You don't know if you put it on 32 you get 30X. You put it on red you get you get double, [music] right?

[00:00:23]You don't know that. You don't know it.

[00:00:25]And so you basically just have to put your chips on the table and hope. And that consistent process of making bets with uncertain payoffs is incredibly painful. It's almost the antithesis of what allows you to survive. And so you have to go against your human instinct of surviving to make it through in business. Because if you had that instinct naturally, you'd say, "Oh, these berries, I'm just going to go eat them." And then you eat them. So variable. And then you die. And then your genes wouldn't proliferate. And so the genes that we have are literally meant for us to survive, not for us to build big businesses, because the entire process [music] is horrible. This ties directly into something I mentioned at the start of this, which is that no matter what your goal is, you will suffer in order to achieve it, right?

[00:00:54][music] So just pick one that is big enough that it's worth suffering for.

[00:00:56]The other part of that pain, so one is uncertainty, some of the other pain is from outside people, right? If you do nothing or you do anything, >> [music] >> people will criticize you. They'll criticize you if you do nothing. Like think about it. If you do Oh, he doesn't do anything. You'll get criticism. If you do anything, they're like, "Oh, he's doing this. Look how stupid it is."

[00:01:08]People will criticize [music] you. So the idea is do things that it is worth being criticized for you. And to me, pursuing goals, my own goals, [music] is worth being criticized