Creating a professional fashion editorial involves comprehensive planning including mood board development, styling coordination, location scouting, and crew management, with the creator demonstrating how to balance brand alignment with personal creative vision through detailed preparation and execution.
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Deep Dive
Behind the Scenes of My First Own Editorial | for FerragamoAdded:
Good morning everyone. Another day, another vlog. And you're probably thinking, finally a blog in English. I'm so sorry, but I'm back. I said I was going to do a mix and match in between blogs and between languages. So, this one's going to be in English. So, I hope you like it. And please, if you do subscribe, you already know how to subscribe down below. Well, well, well.
Another day, another vlog. Honestly, you were a pain in the ass. I'm so excited.
No, I need to calm down. Look at my mom with the camera. I have zero looks and the shooting is so happy. First time I'm working with Peragamo. We're done. Bye.
But anyways, um today I got ready cuz we're going to pick up something very, very exciting. Um because we have saw an editorial to do. So you probably know the brand. I'm quite obsessed with it. Uh it's an Italian brand. It's Ferraamo. And it's the first time they are gifting me a bag. And I want to do uh very curated content, very elevated, very me, but still a little bit out of my comfort zone. So, I have been working a lot on what to plan for this editorial. But today, I'm going to pick up the bag, and you're going to help me choose between bags and colors so I can do this editorial. Shall we? Also, my grandma is coming with me. You already know my grandma is my best friend, and she's coming with me cuz I have something planned uh once I get the bag, and I want to do kind of an a get ready with me uh with the store behind.
Anyways, you're gonna see it all. Let's hope for the best. And shall we go? I hope you like it. And I wanted to do this blog because I wanted to show you how it is to do like a full editorial or how to how I plan the content or how I study uh the product and the brand to to finally get a content that is directed to the brand, but it's also very me at the same time. So, I hope you like this blog and come along. Let's go. Also, this is the look I'm wearing. I'm wearing um Lucas shirt. I I love it.
It's linen and it's so so good. Hotel white set cuz I want to go very minimal so the bag gets all the attention. Okay, so I'm very excited. I'm so so excited. I'm so excited. Okay, let's go.
Well, well, well. We're here. I'm waiting for my grandma to arrive and we're going into Ferragamo. I'm so excited, but honestly, I don't know why I'm super nervous. Maybe it's because the f it's the first time uh I'm working with the brand and I don't know I want it to be perfect perfectly. I cannot be like a perfectionist but I I don't know.
I just want to have a good feeling and I want to have fun with the brand and with the bag and yeah I'm very excited for this honestly. So can't wait. And also today the weather in Barcelona insane.
So beautiful.
Heat. Heat. N.
Heat.
Heat.
Heat. Heat.
Well, guess what we're doing now? I said I wanted to do a content here. So, this is the setting.
I have my tripod here in the middle of the street with the Feramo bag I chose.
You will see in this vlog. And then I have my bike and Ferragamo there. And we're gonna shoot some content. I have my grandma here. She's helping me out.
And we're having some people from Ferragamo help us. Uh but yeah, that's it. Um I will keep you posted.
Okay, so I just got home. Um, I shot the first content I wanted to do and it turned out super cool, actually. So, by the time you see this blog, I think the content is uh already up. So, you can check that out. I hope you like it. It's a little bit different. So, it's something I do normally. Oh, so my grandma's here with the back weight.
Okay, so I'm waiting now for my grandma cuz she had to come with a bag cuz I was with my motor bike as you already saw and I couldn't uh take the huge bag with the motor bike and everything. So, she had to take it uh to my to my house and now she's here with the bag. But I think I'm going to do the unboxing the day of the production. I'm so sorry. You will have to wait a little bit. But um not to worry cuz it will be in this blog. Okay.
And I hope you like it. I'm very very excited to wear it around. I think it's a color I would have never picked out, but I am so happy I did cuz I love I love it so so much. Mission accomplished.
This is so crazy, guys. Look at this.
It's so so big. I cannot wait. Literally right now I'm so excited. The Ferragamo team from Barcelona was so nice. I was like in between deciding from which color to take, but I think the one I took, it's perfect for salmon for my upcoming summer, but also so so nice for winter. So, it works both ways, which I absolutely love and I cannot wait to style. Oh my god, I cannot wait for the content next week. So, um, stay tuned.
Don't leave the blog. Don't quit this blog cuz I'm coming with the whole production, too. So, you're going to see how I think about how to do the production, if I do it on one place, the other, how I book uh a place maybe to shoot it like a studio or something.
We'll see. We'll see everything on this blog. So, I hope you really like it.
Also, my closet is always such a mess that I have no no excuse, honestly.
Like, this is me, okay? I wouldn't like this to be me, but this is me. Like, my chaotic mind. If you're creative, you cannot be tidying up your things. You know, you are in somewhere else. You're in another movie. Okay, I'm so excited.
I I can honestly not speak. So, I'm going to have lunch now with my grandma and work a little bit on this editorial and I'll see you guys very soon. Bye.
Morning everyone and welcome to another day in my vlog in this channel. So, today is the day I'm going to do the tutorial. I'm quite nervous honestly.
I'm not getting ready now for the tutorial, but I will take you along with me as promised for the whole process.
Even though yesterday I work for uh many hours on the afternoon on this editorial cuz I'm going to do it by myself. So, I've done many other works for other brands and they always have like the creative image, the styling, the makeup artist, the everything. And this time I'm doing it everything myself and I'm trying my best. But still it's a lot of pressure because I I wanted to look as professional as possible. So um basically what I'm doing now also look at my ro is from I don't know where is it from. I think it's Raf Lauren. Um and I got it from my mother-in-law as a Christmas gift and I couldn't love it more. So good. and it has my initials. I love it. Anyway, so what I'm doing now is that I went to the gym very early today at 700 a.m. And now I'm getting ready cuz I'm going to do some shopping for the styling. I know I'm quite late cuz the the editorial is this afternoon. Um I have some clothes here as you can see, but um I want something different. So, I'm going to go to this uh th which is like nothing I have seen before. And I think you're you guys when I'm show when I'll show it to you, you're going to be shocked as well cuz it is a thorn, but uh I think it's uh quite I don't know if it's the flagship here in Barcelona. Anyways, uh I'm not sure, but um it's like kind of a museum.
It has art. It's like a luxury store.
And I'm quite shocked. So, and I never buy on Sara. You already know. One of my favorite stores would always be Masimoi.
But we're going to go to this because it's insane. And I because I need three looks. Okay, this is going to be a huge editorial. I'm going to do three looks and and yeah, I want to see if I can find some pieces and also after I'm going to go to Masimoi.
So, uh you're going to see all the process. Yesterday, I was working on it for a lot of hours, but it was computer work. So, I was uh editing the mood board. So my photographer has what's planned like the poses, the looks, like the vibe of the the whole and also I was trying to do the styling as well. So it took me a while honestly but I think I have an image cuz um I'm doing this whole thing only for Ferragamo because of this bag. Ah, so um this is the back there. This is the main character of the whole thing. And you were a pain in the ass. Okay, because I want to do it so well that you were a pain in the ass, but I love you.
It's called the shoulder bag, the hack bag, but um this edition is a shoulder bag. So you can put it like this. It's so cool. I'm going to bring it with me to the store so I can check the looks with the back as well.
And but yeah, I'm just doing a little bit of makeup so I see myself a little bit more cute when I try on looks cuz if I'm not wearing makeup but my hair is wet, it's going to be a complete disaster when I try the looks. I'm going to be like, I hate it all. So, I'm going to get dressed now. And off we go. Okay, look ready. Very basic. I'm taking my vitamins for the day cuz we need them today. my new bag with me so I can see the whole look together with the bag. I don't want to ruin it and I'm going with the motor bag. I'm going to put uh this cover up for the bag so I don't ruin it cuz I already ruined it a little bit. It's a little bit dirty here already. I don't know what I do honestly. This this sunnies.
Okay, I'm going to show you this Zara cuz it's an absolutely nonsense. Okay, look at this.
Okay. Very, very, very disappointed.
Um, the store was beautiful, but I found zero things. Like zero. Everything I looked at uh was sold out.
So that's nice. Uh let's go to Masimoduti now and see if we are a little bit more lucky cuz it just here.
I'm already here. But I don't know if this one it's a men's or it's woman. I'm not sure cuz I think it's both. So let's see if I'm a little bit more lucky here.
even know how to express right now how pissed and sad I am for the fact that um I lost so many time with this and I found nothing. So now I'm going back home. I have to pack, do my hair, my makeup, iron the clothes, everything.
And I have to leave in two hours. Also, I should have uh something for lunch, but I'm guessing we won't have time for lunch today. Anyways, um I hope I really really hope um the tutorial goes well. Today is not uh even a nice day here in Barcelona, so I hope where I'm going it's quite better. And if not, please at least don't rain cuz it looks like it's going to rain at some point here. So, I'm like, please, please, please, if it rains, I'm going to cry so much cuz I did all of this for nothing then. Anyways, I will try my best to breathe. The only thing is that I don't even know what I'm going to wear and I need three looks as I said before.
So, okay. This is the current situation of my walk-in closet. I'm packing there all the looks. I already got three looks.
You can see a little bit a sneak peek, but obviously not clear. Then the back.
Two hours later. So, I had to take a chair cuz I was feeling a little bit tired, but I'm doing my makeup. I'm not vlogging the whole routine cuz I need to really concentrate on this cuz I really need the makeup to be perfect for this.
But yeah, I'm just feeling much calm now doing my makeup like a therapy for timing. It's quite okay. I should be leaving in 40 minutes, so it should be fine. It's not much, but it's okay.
I need to really do this very good.
Also, my roller and and everything. You cannot really see my look right now, but trust the process. I'm quite tired cuz honestly it was not a good idea for me cuz today I went to the gym. I already said very early but I decided to train legs. Well, I didn't decide, but it was like day one I do arms, day two I do legs, day three I do arms again. So I I just do a mix between the routines and today was legs. So not the smartest move for me but anyways we will manage. Also do you know what I want to manifest and maybe one day I we can have it. I would absolutely love for Sephora to be in Global or one of those apps where you can order stuff and they take it to you. It's like the supermarket. You can already buy your groceries on the app. So, why cannot the Sephra? I mean it would be perfect cuz now I'm missing setting spray and I have been missing setting spray for a while but for me to go to say for buy it it's like a whole process which I'm not clearly doing.
So, um, and also if I want to go to Sephora, for one thing, I know when I'm there that I'm going to buy so more stuff. So, it would be much better for me to go straight to point by buying uh the thing I need on the app and just someone sending it to me, you know, in like half an hour or so, you have your setting spray at home and you don't really need to go to Sephora and spend oh my eye and spend much money on it, you know. But anyways, that was just as hot. makeup is almost done. And since I'm going to do it outside, you will see the vibe. I'm going to take this and do some freckles. It's been a while since I did freckles on my face, but I think today is the perfect day. I want to explain uh what was my inspiration behind this editorial, but I'm going to do this um tomorrow, I think, when I'm a little bit more calm and I know how the result of all of this is going. Okay, cuz right now, so I want to explain myself very well on this. So, we'll do that tomorrow. Now, it's get ready, Blanca. I have to concentrate. But okay, time to go. Everything is packed.
Um, I have to leave. Let's take off this roller and see.
I could drive with this honestly, but I don't feel like it's the best idea to be honest. Although, I'm going to take this with me, the roller with me, just in case. You never know what can happen.
But yeah, this is I wish it could stay like this for the whole trip, but I'm sure this is impossible. Okay, like this. I hope so.
Voila.
Okay, this is it. Worst coffee I've done so far.
But this great I need to take something cuz I feel like I'm going to be cold. So I might take this. Yay. Everything is back.
This is the situation.
Quite funny. Um this bag is huge. But I want to take it cuz my flat is small and I cannot fit this and I don't want to throw it away at least for now. And maybe while I'm there, I get an inspiration and I use the bag for something in the shooting. So, I don't know. I guess we're leaving. Oh my god. Bye. Well, well, well. Already in my car.
The package is secured and and I'm now going to pick up uh the videographer, photographer. You already met her in my previous vlogs. So So yeah, she's going to help me with all of this crazy idea that I that I had. Uh but I trust her. I think she trusts me, too. So, I'm going to pick her up and we're leaving cuz we're going to shoot at like a friend of mine house. It's a private house, but I think you can rent it um for editorials and uh stuff like that. So, I'm going to ask and I'm going to tell you everything that I know in case any of you are interested on this house cuz it's insanely beautiful. It's so so nice. Uh but yeah, the that's it. Come along. I'm ready to shoot the content. It's currently 5 Heat. Hey, Heat.
For those asking who recorded the whole thing. Look at my mom with the camera.
And here we have Belle with Hi.
Wow.
Heat. Heat.
I want >> Well, My mom just decided to stop and we did uh three more looks. So, I'm sorry you couldn't see anything. This is the last look.
But look at the view. It's insane. This house is so so so beautiful. So now we're just going to shoot the last clip for this the tutorial and you can already see the results very very soon.
Let's go.
We are done. Bye. Well, well, well. We are done. I hope you could see a little bit of it. Uh, but my mom just stopped recording cuz she was talking. However, I think turned out very good. I cannot wait to see the final results.
Um, and I hope you really really like it. I was super stressed this morning about how this would turn out, but I think it's beautiful and I cannot wait really for the final result. I'm so hungry now, honestly, cuz I did not have lunch. I'm so hungry. So, um, let's see if we can order something. And I really hope you liked it. Well, another part you don't see is that, um, now, uh, I have to go to my house, uh, take the luggage and everything upstairs. Then my parking lot is not at the same place as my building. So, I have to do that. and then then go to the parking where my motor bike is, take the motor bike, leave my car there, and then go home and then I can take off my makeup, shower and everything. And that's it. Yes, but there's a lot I didn't show on what comes on a editorial like this, but I really hope you got an idea. I hope you like it because it is like my favorite thing about my job.
Like it's the thing I enjoy the most. Um creating these kind of things and also like the creative the creative direction and all of that. I enjoy a lot that. So I hope you really really like it. And yeah, that's all for now.
So I'm about to out. You probably already know that, but I'm currently in Rome. I already said that through Instagram and Tik Tok. If you don't follow me there, you should be following me cuz as I said, Instagram eats first.
Anyways, um I wanted to end up uh this editorial blog by explaining a little bit how thankful and grateful and beyond blessed I feel for the fact that I have been able to work with a brand such as Feramo. For me, it was an absolute dream. I know I always say an absolute dream, but for me, honestly, like I'm living my dream and it's all thanks to you. So, I cannot thank you more. I don't know what to do to thank you every time I do something and every time I do acco I accomplish something because I feel like it's all thanks to you because it's literally thanks to you. And it's so funny because I was thinking about when did I became obsessed with Ferraamo? It was not like a long time ago. For me, I feel like Ferraamo has been changing in the recent years.
So, it's always been very timeless, classic, elevated, very very into the Italian tailoring, craftsmanship, but on the recent years, I feel like they they quite became a little bit more modern and they are working on being more modern, more on your daily basis. So it's something that I feel like they are accomplishing very well cuz they are in everyone's mouth when it comes to fashion week and the fashion sector.
Everyone uh is liking a lot this new Ferraamo. But still I feel like Salvador Feramo made made an amazing brand and I'm so happy that now I got to work with with them and I don't know for me it's such a dream and also I was saying when did I became that obsessed with Ferraamo and I know what it was and I was asking for this a lot.
So you already know you probably already know but Salvador Ferragamo uh founded Ferragamo. He was on the shoe making sector. So he was making shoes for actresses for like people in the sector of fashion but he didn't uh had a brand and then he founded Ferraamo. And my first ever love uh from this brand was actually a pair of heels. Uh I don't know if you know it, but Ferrao heels are quite known for being super comfortable and super wellmade. Of course, they are Italian, so you already know the Italians make everything super good. But anyways, um uh I'm going to insert here the photo heels I'm talking about because I was so obsessed. I was trying to get them for my birthday like seeing if I if I could get them online. I was begging my parents to to gift me these heels for my birthday. So anyways, that's my story.
That's how I started loving Feramo because of these shoes. And then I started digging into the history and everything and I love it even more. And I'm so so happy and I hope you really like it. I was trying to um do the styling according to the newest collections. Like I feel like Feramo is quite super elegant but with a little bit of sexiness and I love it and I feel like I tried my best on embodied on reference. So this is a dress from Ferragamo and this is the dress I chose cuz I I saw that on the last collections they have been putting a lot of um open necks here like very very elegant but still I'm telling you sexy. I feel like those are kind of looks uh that are a lot my style. So, I think I did pretty good with the styling. Uh, you can tell me otherwise if if you don't feel like it is the case, but um I don't know. I would like your opinions. I really love, as I said before, the creative direction. So, I hope that there's more to come with you. And I just want to say thank you again because this is all thanks to you. So, thank you so much.
Bye. And also don't forget to follow me on my next vlog because I'm currently filming from the six senses in Rome.
Check my next vlog to see what's happening here.
Bye.
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