Loyalty programs like Tesco's Clubcard create a complex relationship where consumers receive genuine discounts (92% of Clubcard prices offer real savings) while simultaneously enabling corporations to collect detailed purchasing data that generates billions in profits (£3.15 billion operating profit for Tesco) and allows for precision marketing (38 targeted offers per customer annually), raising questions about whether the financial benefits truly outweigh the privacy costs of sharing personal shopping habits.
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Tesco's Dirty Little Secret Is Costing You More Than You Think
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