When facing legal allegations, organizations can strategically rebrand their public image to distance themselves from negative associations, as demonstrated by Lil Durk's team changing OTF's logo from a dark street style to a corporate design and adding an official CEO to counter federal claims that OTF was a gang rather than a music label.
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Why Lil Durk Started Changing OTF’s Image🤔#lildurk #kingvonAñadido:
Rappers who started separating themselves from gangs [music] like Lil Durk. After Durk got arrested, the feds started claiming OTF wasn't just [music] a music label. They said it was actually a gang. They even accused Durk of being the one calling all the shots behind the scenes. But then Durk's lawyer made a smart move. He reportedly had OTF add [music] an official CEO and even change the logo from a dark street style design to a more friendly corporate looking one. Almost like they were trying to fully rebrand the image of OTF. Some fans got mad because they loved the old logo and already had merch with it. But Durk's team was thinking bigger than merch. They were thinking about court.
Comment, [music] was changing the logo actually smart or not?
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