Our Brains Trust Finite

Added: 2026-05-29

[00:00:00]Our brains are programmed to look for finite. We are used to looking for stopping points. We have had 200,000 years of evolutionary history looking for things that end. Right? We scrounge till we find and then we're done. You want to read a newspaper, you open it up on the front page, you flip through till the end, then it's over. There's no more news till tomorrow.

[00:00:21]It's not just scrolling in every elevator corner, you know, it's just it's just over.

[00:00:25]Remember how you used to watch a TV show? You get you you it's Thursday night at 9:00, you turn on the TV show, it's over. You got to wait a whole week.

[00:00:33]Or sometimes the whole summer.

[00:00:36]Right?

[00:00:38]Our brains are looking for finite. We trust finite. We want things that end.

[00:00:46]Okay? In an era of infinite choice, the value of curation skyrockets.