you aren't ready for $100k/mo if you don't track THESE coaching biz metrics

本站添加: 2026-05-16

[00:00:00]Most coaches in the space are leaving 30 to 40% of their revenue in the table.

[00:00:03]And it's not because their offer is bad, their content's bad, or anything else.

[00:00:07]It's because they're not tracking their numbers in the right way, or they're not tracking them at all. This is Yousef. Do you want to introduce yourself?

[00:00:12]>> Yeah. So, I built Tracko. It's a organic tracking tool for online coaches are doing anywhere from like 50K a month, 500K a month. Some of our clients even do 800K a month. We've tracked about $25 million in sales. And uh now we work with the likes of Raz, the Anuha Brothers, Alex G, PB Trading, and so many other people that I can't really even say. And I've been in London with Yousef for the past few days. We've been speaking a lot behind the scenes and we've realized that it really just comes down to three key performance indicators which coaches hitting consistent 100k months. I've absolutely dialed in and coaches under 30K per month have never even looked at and this is what this video is going to be about. So Yousef, what kind of made you want to start doing your software business?

[00:00:48]>> Yeah, so I actually used to have a coach offer myself. We were we used to hit like six figure months and everything but I would post on YouTube. I'd post on IG and I just had no idea between the correlation of both social medias. I didn't know which one of my videos were actually booking me most amount of meetings and I had the same issue and all my clients had the same issue and everyone was like hey run paid ads run paid ads run paid ads but it's like why would I run paid when my organic it's not fully like mapped out and fully tracked a toz and that's what actually made me want to build track you because it's not about the word data what it's actually about is what is bringing us money what is not bringing money what is bringing attention what is bringing conversions and which like different type of metrics are actually important for you to be able to make decisions to make more money from your organic because if you actually track data properly you can make money from organic you don't need to run paid. We've proven it time and time again. And that's the goal of the video today is to show you guys which stats actually matter and which ones will actually impact your revenue by putting the same amount of effort without having to think about new things or create new strategies, but literally just look at what's actually working for you on a day-to-day basis.

[00:01:42]>> All right, so Yousef, so what's the first most important metric that most people under 30K per month aren't tracking?

[00:01:48]>> So the first one is super ignored and I still don't understand why to this day and it's something that I call last touch bias. Now, last touch bias means that you might see, hey, I booked a lot of meetings from Instagram. I'm booking a lot of calls from my story. I'm booking a lot of calls from this YouTube video. Oh my god, my case study YouTube video is actually cooking for me today.

[00:02:03]What you don't understand is last touch bias means you're only looking at the last interaction someone has with you.

[00:02:08]We've looked at the back end of Trackio and people take usually anywhere from 2 to 3 months from the day they found out about you to convert, which means you're only looking at where they end up converting and you're not looking at the content pieces, the videos that are actually generating demand. Now, I'll get to even more. People think that the demand generating videos are vlogs or these random videos that are supposed to, you know, create views or whatever.

[00:02:30]A lot of vlogs we've seen, a lot of these broad videos that are typically broad for most people don't actually make a lot of money. They don't generate that much demand. They generate attention, but they don't generate demand for a product itself. For example, a free course is a really good video that generates demand. And then a case study video is a really good video that creates conversions like book calls. And so, last touch bias is something you want to be able to track and understand. And so you don't just round the last touch but also the first touch and you track the whole lead journey because someone could have clicked on a free course video went to your Instagram went back watched the case study but they booked a meeting from your Instagram. But all these actions before they matter because once you understand your whole like lead journey I don't know if you agree but then you're able to like literally redirect your traffic every single time to the best conversion point. And so that's why if you only look at last such bias and you recreate those videos only, you'll never end up creating new demand for your product, but you'll be stuck creating bottom of the funnel or you know end of the middle of the funnel videos and you'll never be able to actually scale past 30k a month because you haven't built out the whole trifecta itself.

[00:03:27]>> Okay, gotcha. Gotcha. And then what would you say the second most important thing is?

[00:03:31]>> So the second one for me is something that we built uh in track only which is called CTR. And what that means is per 100 views you're getting, how many people are actually clicking your link.

[00:03:39]And so a lot of people, they make videos, but you don't CTA your product.

[00:03:43]You don't hint at it anywhere and you expect people to just find out about you and how it actually works. And what tends to happen with CTR is that you'll have anything between under 3% is not good, right? Because it means you don't have enough people that are clicking on your links. And if you think about it, if you can double the people that are clicking on your links, you double your opt-ins, you double your book calls, you double your cash, right? So it's one of the easiest things to look at to understand per 100 views that I'm getting, how many people are made aware of the product that I have, right?

[00:04:07]Right? And if you can increase the awareness on that, then you know if you have 100,000 views and say you take that from 1% to 3%, then you have an extra 2,000 people that clicked your link. And it might seem like nothing, but that's a super super important stat to look at because you might be putting in all the effort to make a video, but then the awareness is not there and you made a YouTube video that generated demand for your product, but no one knows that there's supply for it. Yeah.

[00:04:28]>> Right. And if you make them aware of the supply, you will make a lot more money no matter what. And so find ways in your videos like you know either in the middle of the video mentioning a case study even if you're doing a vlog >> buying a super car or maybe you're doing a separate vlog mention a case study you got mention a student of yours whatever you actually can to let people know your product is actually there or you know take something a student in your program did and just say how it's a strategy in the video itself and that'll make people aware that oh he actually does have something and so that's like I would say one of the main ones just because if you can increase the awareness of the product everything else will double and people want to always optimize the rest of the funnel but if you can just get more people to click. Yeah.

[00:05:02]>> Then you you'll convert way more.

[00:05:04]>> Exactly. That's another thing that I speak about in my content a lot.

[00:05:07]Obviously, you work with these people one-on-one. You can kind of diagnose these problems directly. Where do you see most people going wrong where the CTR just completely tanks?

[00:05:15]>> I think a lot of people are actually just too shy to talk about their products or when they're pitching their product, they'll just like hard pitch it fully directly. One of the biggest mistakes people make is they only have like a big book a call or they only have a direct to CTA offer, which means that like there's no soft way to bring people into their funnel. So, if you're able to have a free course, if you're able to have an opt-in, if you're able to have anything other than that that can get let people into your ecosystem, you'll convert way higher because it makes it easier for you to actually get people into the funnel itself. Which is why right now webinars, free trainings, free courses are working really well because it's super easy for the creator to actually go pitch the offer and pitch a free course, you know, then it's like pitching them to literally go book a call directly when they just found out about you.

[00:05:53]>> 100%.

[00:05:53]>> Espec Especially with demand generating videos, >> 100%. And what's the third most important thing to track? The third most important thing to track is consumption rates. So, a lot of people make videos, right? And then they funnel people to a direct book a call or to these different funnels that for most viewers might seem like it's too fast. And what we've seen a lot is the offers that have a free lead magnet, that have a free course, that have potentially even a webinar make a lot more money. And so, what you can do for yourself is think about it.

[00:06:21]If I have an audience, if I just found out about your channel, your videos, your content, whatever that is, how can I get more value from you without having to book a call or having to fill out an application form? I don't know you. I don't even know that I want to work with you, right? It's just like any other business than any other thing you would do. You will check the reviews. You'll ask your friends how it is. And you know, if you're a store, you might give away like a free discount code or something because we like to consume things before we actually go all the way and become like, you know, legacy members of that person's audience. And so, you need to focus on finding ways to provide them value. do CTAs to lead magnets, have a free course, and then in that free course, you can always have DM setters. You can always use email sequences to retarget those people, take those people in the free course to a webinar or dial those people after they've been in the free course for a little bit. And so, if you can increase people's consumption rates of your value, your conversion rates are going to skyrocket. I can tell you right now on Trackio, all of our accounts making 300K per month to 800K per month all follow the same rule of optimizing for consumption rates and not optimizing for conversions directly. is so focus on making valuedriven assets and you'll be able to CTA them as much as you want.

[00:07:24]And the last thing to remember, it is way easier for you as a creator or if you're have an agency and you have a client to CTA to something that is free and extremely valuable and that person will be much more grateful for the benefits you gave them and then for them to convert naturally. And if you have a new brand, understand one thing, you are here to deserve and buy trust. And you won't buy trust if you don't provide any value and you don't increase your consumption rates. And that's what it really ends up boiling up to. And that's one of the most important things for me and frankly what I've seen some of our biggest accounts do to make a lot of money. And the last thing I do want to add is that by doing that, you're going to fill up a bank of all these leads of people that you have an email list, an SMS list that you can DM, that you can email, whatever you really want to do with those people. Dial them that will be consuming your value in your free course or whatever that is. And you can literally track which people are just there and which people are the ones that have consumed value from you. And the more time goes, the more they want to buy from you. And obviously if you provide them value, you'll also increase the chance of them coming back to your channel to watch even more.

[00:08:21]>> And I remember we were speaking about this yesterday too with the importance of top ofunnel content, middle of funnel content and bottom of funnel content and actually systemizing it in the right way.

[00:08:30]>> When do you know when to post top ofunnel, when to post middle of funnel, and when to post bottom of funnel?

[00:08:35]>> So the ones that we track for that is something that I call like it's either cash to click rate, book call to click rate, or optin to click rate. And what that means is that on track or like the way that we visualize it is you you can see your daily clicks and the trends of the clicks you have at the same time.

[00:08:48]Next to it you can see your cash collected trends and you can see your book call trends. And so if you're in a state where you're getting a lot of clicks, you're not getting many conversions, right? It most likely means you need a middle middle of the funnel, lower middle of the funnel, bottom of the funnel video. If your clicks are alltime high, if your clicks are typically in the middle, we'll go for middle of the funnel video. And then sometimes our clicks will just downtrend slowly because we've ran out of top of the funnel content. And so typically 50% of the content will be top of the funnel and then you'll have to mix in like 25 to 25 at the middle of the funnel, bottom of the funnel. But if your clicks are alltime low, we know to post a top of the funnel video. And that's something a lot of people don't track.

[00:09:20]It's kind of crazy to me how like people will just post videos and they don't know where the clicks are at. But by knowing the the trend lines of the clicks, we can balance out all of the action that we're taking. And that's the biggest thing with YouTube is no matter what you do, you will end up in a phase like this a little bit every time. And you have to be able to go like tat tat with every single of the right videos of the right part of the funnel. And that's how we do it, right? And so when we cross reference all the trend lines, we're able to find what video we should plan for right now and what video we should basically do the week that's coming up every single time.

[00:09:48]>> Gotcha. All right. So for everyone watching this video right now, I know there's going to be a lot of coaches stuck under 30k per month. The biggest thing that I see most people do is you're going to see the content. You're going to know that this stuff works and you're going to know of it, but you're not actually going to implement it. You might save it. You might put it into a WhatsApp group chat. you might do whatever with it, right? So, the most important thing is right now you have this data in front of you. You know what to do to actually implement it and do it the right way. If you want the exact numbers to this and you don't just want to do it in some sort of Google spreadsheet or whatever, you can go to trade.io. We're going to have a description first link or we're going to have a link first in the description. Do you want to kind of because you guys are obviously coming from Alexi, you'll be speaking to me personally every single time coming from his link directly and then you guys will also get access to our agency services for absolutely free which means that we'll give you as much support as you need. We'll set the whole thing up with you live with our team and we'll make sure that we get to get you the best data as possible. This video is really sick to make. I actually u haven't made it like a lot of YouTube videos recently, but like I actually really enjoyed this one and I think if you guys really take care of that information and use it, you will make a lot. And if you're not making enough money on YouTube yet, Alexi, I've known him for the longest time. He probably is one of the best people that I know when it comes to without blowing up, still making a lot of money from YouTube. So, don't miss out on that and um definitely uh make the most of it.

[00:11:02]>> I appreciate it. Well, we'll speak soon.

[00:11:04]Bye.

[00:11:04]>> 100%. And see you guys.