The Bass logo serves as a fascinating nexus where commercial branding meets the high arts of Joyce and Manet. It is a rare example of how a simple trademark can evolve into a profound cultural signifier across centuries.
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"And you did it without my help!" 😅 | Who Wants To Be A MillionaireAdded:
This is your million pound question.
Used since 1876, which trademark logo is described in the James Joyce novel Ulyses and depicted in works by Manet and Picasso.
>> I've got something in my head.
>> Oh, >> but I'm not sure it's right. Uh, >> I've got something in my head and it's called Hope.
>> But I mean, I've still got two lifelines.
>> You have?
And obviously, I mean, this is the only question I can use those lifelines on.
>> It is no point going home with it.
>> Yeah, exactly. So, can I take 50/50?
>> Of course you can. 50/50 on a million quid question. What a man. All right, computer. Could you take away two wrong answers, please?
>> Right. I think Basel is one of the oldest trademarks that has ever existed.
Um, and I think there's a painting by Manet which has it in.
I think it's it's possibly in London somewhere. I think there's a lady. She is in front of a bar and there are some bottles behind her and I think one of them might have the Bass logo which is a red triangle.
Um, Coca-Cola does go back a long way as well, but I've got a feeling that because I can sort of remember it on this Manet painting. I can't imagine either of those two, certainly not Manet, would have used Coca-Cola.
I'm going to go for Basel.
And that's my final answer.
You didn't even I mean you don't know that. It's because of the painting.
>> You've won a million pounds.
Million.
YES.
It happens so infrequently I don't even know what to say.
And you did it without my help.
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