Prices affect brand and reputation, not just sales 💸

Added: 2026-05-17

[00:00:00]How to set your sale price. If a customer thinks your price is too low or too high, they won't pay it. So, how do you nail it? Choose the right price model. Cost plus is the base cost plus whatever you want to make in profit.

[00:00:10]Value-based pricing uses the perceived worth of your brand. So, you'll need to carefully research how much customers are willing to pay for your vibe.

[00:00:16]Competitor pricing means matching the going rate of your sworn enemies. I mean, your competitors. Tiered pricing is when your product or service has different entry points like basic, pro, or premium. Dynamic pricing means your prices change by demand, season, or availability. Airlines and taxis, looking at you. And finally, there's penetration pricing, which is when a new business enters the market at really low prices to attract new customers. Once they got the customers, they jack the prices up and hope they don't piss everyone off that liked it when they were cheap. The right pricing model needs to suit your brand, business, and goals. Every single one of them has pros and cons. So, head to reckon.com to learn