Why Meta calls you people not users, and how they extract your attention #attentioneconomy #meta

Hinzugefügt: 2026-05-16

[00:00:00]So, notice the language, not users, but people.

[00:00:03]Now, Meta updated that term in 2024 because the shift was deliberate. People is softer. People is more humane. People is what you use when the terms users has started to sound exactly like what it is.

[00:00:19]So, these are the numbers. 3.56 billion people on average using Meta product on a given day in March 2026.

[00:00:28]Under the family of apps Facebook, Instagram, WhatsApp, Messenger, the average revenue per person in 2025 was $57.03 per person per year globally.