Make $1 Million in Sales or Give Up

Added: 2026-06-04

[00:00:00]But if you can get to a million in sales, you've proven the you know, the product has a solution. It has as a That's the hardest.

[00:00:10]From four to you know, from one to five million, that's harder because you have to build a team.

[00:00:17]But not as hard as the first million.

[00:00:20]Here's the crazy part.

[00:00:22]Five to 50 million's pretty easy.

[00:00:24]>> Yeah.

[00:00:25]>> 50 to 500 million, not so hard at all.

[00:00:28]Because by the time you got to five, you've proven you have the execution skills and you can hire people and you can build, you know, a strategy. On the way, you will learn to read people. You will learn, you know, the flaws of human beings, including your own.

[00:00:47]You'll have to make definitive decisions on what you're going to do, how you're going to deal with it.

[00:00:52]But the best way to hire new people into your team, into your organization, the best way, is not to hire them at all. It's to give them a six-month contract.

[00:01:02]Anytime during that period, if we want to change our minds collectively, either way, we fire you, you're not fired because you were just consultant on your resume, it doesn't hurt you, and we said, "Ah, it's not going to work with you."

[00:01:15]We both walk away. We're good.

[00:01:18]But usually it only takes a couple of months to realize you got a winner or you got a loser.

[00:01:22]If it's a winner, pull the rip cord.

[00:01:24]Think of the risk you reduced there.

[00:01:25]>> Yeah, absolutely.