Why your brain avoids risk: Understanding the psychology of loss aversion.

Added: 2026-05-27

[00:00:00]Okay? And the reason many people don't take risk is because losses feel bad. Humans Have you heard of something called loss aversion?

[00:00:08]It's a theory where a loss hurts you much higher than a win.

[00:00:12]If you win, you're like Like I'll give you a good example. We invested uh 15 lakhs in a company recently.

[00:00:19]Uh we invested this from Combinator.

[00:00:22]And the company's done very well.

[00:00:23]Probably up 2x, 3x.

[00:00:26]And we're just like we're feeling bad about it. I'll tell you why. Because we had the opportunity to invest in this company a year prior.