SPIDER-MAN BRAND NEW DAY | BEST PRE-SALES IN 5 YEARS?!

[00:00:00]What's going on guys? Welcome to The Michael Roman Show. I'm Michael Roman. I know for some of you this is going to be super awkward seeing me in a different format, seeing me on a different channel. And if somehow you find this but don't know my work on YouTube, I have a channel called Everything Always that literally just does the MCU in video essay format, leaks, Easter eggs, breakdowns, that sort of thing. It's called Everything Always but really it's everything Marvel always. And too many times recently I just remarked out loud, "Man, I wish I could make a video about that. I wish I could talk about that."

[00:00:29]And it either didn't fit the narrow band in the way that we do videos on Everything Always or it wasn't MCU at all. And that's what this channel is going to be. So, if you followed me from over there over here, you're going to get my take on a lot more than just the MCU and it's going to be a much different style than video essay only because I want to be able to share my thoughts and opinions with you guys a lot of times in real time without having it be over edited, over thought. Uh it's just a different kind of channel, a different kind of vibe. That's what I'm going for here. And I feel like more than ever the landscape of Hollywood is actually calling for it. And I'm not just talking about how AI is revolutionizing or I would say maybe ruining parts of the industry, but also because there's movies like Obsession that are being made on a fraction of a budget in a time when the cost of production across the board is getting astronomical. Everything, travel, gas, rental for equipment, all of that stuff costs more than ever. Meaning that production costs are costing more than ever. And you have a movie like Obsession that comes out that is made on a fractional budget and finds massive ROI and probability. And then when you compare that to the model for your typical blockbuster or even the spend say at Netflix for one of their movies and films, the profitability where they have to get to as the floor is just so high. 100 million there, another 100 million on marketing and before you know it, you've got to reach a quarter billion just to break even and then beyond that to find profitability. Well, for Marvel, even though they had multiple missteps during the Multiverse Saga, they had some huge hits in Spider-Man: No Way Home and Deadpool and Wolverine that made so much money regardless of how much they cost to make that it could go a long way in making up for the shortfalls in some of their other films that actually didn't make any money or found only marginal profitability like Ant-Man and the Wasp: Quantumania that may have only been profitable by tens of millions of dollars again against a ledger of hundreds of millions. That is not a real equitable number. That being said, we have to talk about the story today and coming from Deadline. I'm sure my face is about to be illuminated as I put it on the screen, but it breaks under the headline and stemming from yesterday, Spider-Man: Brand New Day Snares Best First Day US Presales in 5 years.

[00:02:47]Think about that. The best presale day in 5 years for tickets. And well, you can track back to what happened almost 5 years ago or a little over that now and know what the movie that tracked better than it was, but in 5 years we haven't seen a bigger pre-day sale for any movie than Spider-Man. Now, maybe this seems like an obvious one. It's the Spider-Man franchise. Spider-Man is one of the most popular, if not the most popular Marvel character. Spider-Man movies always perform at the box office.

[00:03:18]But I would argue right now, that's a less given than ever. We're watching films come out in the MCU not reach profitability. And yeah, you can say it's tertiary and secondary publishing characters in The Marvels and etc. that made missteps at the TV shows. But I mean, a major Marvel blockbuster is a major Marvel blockbuster and those films didn't carry the same sort of legacy cachet that we expected over from the Infinity Saga, especially when they got into characters that A weren't connected to the glory days and B really were never A-stars in the publishing. And then you look at the Multiverse Saga and see Deadpool and Wolverine and Spider-Man both outperforming during the Multiverse Saga and well, yeah, it makes a lot of sense.

[00:04:03]They performed outperformed everything in the comics and the publishing.

[00:04:07]They're the most popular characters. Of course, they would outperform the other films. But this is this is on a whole 'nother level. This is like glory days of the MCU back all over again that the hype is still here for the fourth Spider-Man movie. One that's coming after No Way Home where they can't rely on the nostalgia of Andrew and Toby or a 4K leak of Andrew footage like they did during the 2021 campaign. And yes, I know I say it all the time on everything always, but Sony you will never convince me that your marketing team is not behind the leaks themselves. It's just too consistent. It's too perfect. It's too free for you guys. And I think we know you know we know you know. And that's okay, topic for a different video. But in the time when Spider-Man Brand New Day is now carrying a ton of weight leading up to Avengers Doomsday, having a headline like this where Spider-Man Brand New Day can be the number one pre-sale day in 5 years, literally just makes everything that much easier. Deadline goes on to report quote exclusive, "Sony and Marvel Studios Spider-Man Brand New Day is bringing some kapow and boom to advance ticket sales to use comic book lingo.

[00:05:16]The sequel starring Tom Holland and directed by Destin Daniel Cretton has posted the best first day pre-sales in 5 years, we hear. Spider-Man Brand New Day opens on July 31st in the wake of Universal's Christopher Nolan's epic The Odyssey 2 weeks prior." They continue by saying the last time we had big pre-sale records was for Spider-Man No Way Home.

[00:05:35]That 2021 movie, before posting the second best opening at the domestic box office ever with 260.1 million behind 2019's Avengers: Endgame with 357.1 million, had accumulated an estimated 78 million in pre-sales before its December 17 opening. Spider-Man: Brand New Day takes place following the events of No Way Home. Peter Parker has erased the memories of his girlfriend Zendaya. We understand that Spider-Man: Brand New Day also beats Disney Marvel Studios' Doctor Strange in the Multiverse of Madness, which opened to 187.4 million in 2022. So, the numbers are astronomical, but really what they reveal is that the rumored superhero fatigue that everyone loves to talk about, that they say is now plaguing Marvel and is plaguing James Gunn's DC, which man, have we ever seen the bots more out in full force than they are for Supergirl? I mean, they were out in full force for Spider-Man, excuse me, Superman, but they're even more out in full force now, more than ever with the Supergirl bot comments. And if you haven't seen it already, good for you, and if you have on YouTube, you know exactly what I'm talking about. But they love to throw around the superhero fatigue. They always forget that the superhero fans that are fans of these characters and of the Marvel and DC franchise have been around for decades, decades before they flocked to the movie theaters to watch MCU movies, and no matter what happened with lay fans that joined cuz it was mainstream and then fell off later, they're still going to keep going to these movies and still propping up this entire part of the fandom for the franchise and films in a way that other movie IP just can't rely on. And that's why I think it's a little bit shocking when people say, "Well, there's superhero fatigue." And then we have a Spider-Man movie that's still selling like we're in the heyday.

[00:07:24]To some people be like, "Well, how is that possible?" Because superhero fatigue is not a thing. Bad movie fatigue is a thing. But the superhero fatigue is not a thing. And if they keep putting out good Marvel movies that are as exciting as Spider-Man: Brand New Day looks, in in a new way, right? Like we've never seen Spider-Man team up with really any of these characters. Jean Grey, The Punisher, The Hulk. This is totally new territory and if they can keep doing that and then reinvigorate the fan base by delivering with good movies when they go to see them, I think people saying that Marvel Studios can never get back to the Infinity Saga may be proven wrong here in a way that they thought again wasn't possible because what we've got right now is very obvious interest in Spider-Man: No Way Home.

[00:08:07]That same interest is probably going to translate to Doomsday because I don't see Spider-Man: Brand New Day missing and if they deliver on Doomsday, then the hype for Secret Wars the following December is going to be through the roof and if they nail that and that movie truly introduces new characters for the X-Men and other characters for the reboots coming up like say the new Black Panther, Mahershala Ali's Blade, then I think Marvel is going to find that all of the hype that was there when the way fans joined the mainstream that was propped up from the original comic book fans is going to be back. But, people love event movies. They love them.

[00:08:43]It's a big thing.

[00:08:45]And if you take Marvel out of the equation with these event style Avengers films, uh a huge part of the event movie blockbuster at the theater goes away.

[00:08:54]And so, as much as I feel like some people in the industry want to, you know, sort of pooh-pooh the whole superhero thing and it's doing this and it's doing that and the IP is destroying the industry and all the things that were said negatively, I guarantee you they don't want to see Marvel go anywhere. They want them to keep putting up these huge because as we mentioned earlier in this video, when directors can come along and do a movie like Obsession at a fraction of the cost and have such a huge ROI on top returned to them, there's going to be a lot of studios that want to look at that model and say, "Hey, we can produce a lot more films fractionally for a tenth of the budget.

[00:09:31]We can make 10 of these things for a tenth of the budget."

[00:09:35]And if one or two of them hit, then we make a massive amount of money. And that's why I think the landscape may change here where Marvel finds it harder and harder to justify spending 100, spending 200 million on a movie because they know that the profitability is just not there on the back end if they spend too much on the production and the advertising on the first place. Now, that sounds kind of silly coming at a time when Avengers: Doomsday and Avengers: Secret Wars are probably going to cost Disney a billion dollars if not more to make. And if that sounds insane to you, welcome to movie making in 2026.

[00:10:11]My point is is that they do occupy a very unique place, call it at the top, call it whatever you want, in the sort of landscape of Hollywood right now. And more than ever with the creeping in of AI, with these fractional budgets that are making huge huge splashes at the box office, the pressure will be on them to perform. But when we see something like the top number one pre-sales in the last half decade for a Spider-Man movie, that just tells me that all the juice is still there. That the fans who were into this in the heyday, Civil War, Infinity War, Avengers: Endgame, we're all still there. We all still love this. And the investment that Disney and Marvel made in the Avengers franchise and the investment that Marvel Comics made into Spider-Man, all of that popularity, all of that love is still a part of the fan base and that's not going anywhere anytime soon. But you guys do let me know down in the comments below. Did you get your pre-sale tickets already? If you haven't, are you still planning on seeing it? You just didn't rush out to grab them. And are there any of you who maybe haven't seen the last couple of Marvel movies, didn't make it to Fantastic Four or Thunderbolts, but will definitely be going to see Spider-Man and Avengers. I would love to know. Uh quickly, if you haven't already, I am a brand new channel here. Hit the subscribe button. It goes a long way when you are a brand new small new channel. It's been a long time since I've said those words. I would sincerely appreciate it. Like the video, comment, do all the things. It would mean the world to me. Uh and I'm going to be bringing you a lot more content on this channel, so stay tuned. See you guys in the next one.