134 Million People Just Said YES To This Recycling Tech $ADUR

[00:00:00]Look, we all seen the corporate virtual signaling. There's a massive difference between printing a green brochure and actually launching a full-scale battle blueprint against the country's worst plastic waste. What Aduro is doing in Mexico shifts them entirely out of the lab and straight into the global stage.

[00:00:18]The theory phase is over. The real world data is coming and the big organizations are finally paying attention. Here's exactly how they're pulling it off. I'm Amateur Investing. My videos cover companies I'm personally invested in, general investing, small cap, micro cap analysis education, and financial freedom. Please read the financial disclaimer on the right and keep in mind that I am a shareholder of the company.

[00:00:40]All right, so let's quickly go over what will be covered in this video.

[00:00:45]So we will start with a quick recap of the collaboration between Aduro and Ekos so far. We're going to quickly look at what was just announced and the implications of all of it. I'm going to show you guys an excerpt from one of Adoros's patterns and I'm going to give you guys a fancy animation I created to show you the process in this specific case. So, you know, you can understand it and uh follow along and actually understand that Aduro's technology is, you know, not some abstract way that no one knows about. It is clearly defined process in multiple steps that gives us um the results that we all expected I guess. And um al also going to be breaking down the three announced phases that were announced in this most recent press release. [clears throat] And uh also going to add the fourth and fifth phase that I added myself personally by extrapolating and just thinking about it and what they will likely mean for the stock price these phases. Um yeah, let me readjust. Okay. Uh so let me do a quick recap of the collaboration so far.

[00:01:48]So December 3rd, 2025, it will announce a multi-year phase collaboration with EOS in Mexico. And Ekos represents it's a nonprofit non-government organization that was created by the major food and beverage companies and in total they manage over 400 brands in the region and their motto is we do not recycle but we articulate the system with different actors to make it happen. So they pretty much connect different technologies, companies, uh waist streams, whatever to make sure that the food and beverage companies find partners to properly recycle the plastics waste that's produced from products sold in Mexico, let's say, right? So they have pretty much like I mentioned 400 total brands and everyone that pretty much sells packaging in the in Mexico is involved. So, Coca-Cola, PepsiCo, Nesla, Group of Bimbo, Denona, Unilever, Proct and Gamble, pretty much everyone, right? And by 2030, they signed voluntary agreements to target 30% recycled content in their packaging and 100% reusable, recyclable, compostable or recoverable packaging. So that in theory, you by 2030, all the packaging that you sell, you have to show clearly how it could be recycled um or reusable, right? So maybe I show you later which plastics or packaging type aduro will target and currently it would not fall under this 100%. So you know without ador technology this whole group of um packaging creators would fail this agreement right because there is no way to recycle a specific part of plastics packaging that is quite large which we will discuss later.

[00:03:28]without a duro they can't hit these agreements and roughly after 7 months of mapping work um you know because it was announced early December and now we are in middle of July um phase one is now complete and the project is advancing to active testing which is phase two so phase one is completed and again I'm going to discuss everything in detail so what just happened or what happened last week so on the 16th of July there was an release by adur by Aduro where it announced that they completed phase one of um their collaboration. Before this announcement, we knew that it was a multi-year multi-step collaboration that was public, but we had no idea what the steps are. So, in in this way, we didn't know uh you know when to expect the next announcement. And here pretty much um it's a pretty long press release with quite a lot of detail. I'm going to, you know, obviously digest that all for you guys and connect it to um other facts and the whole story in general. So, yeah, very quick summary. Adoran EOS completed phase one of their collab multi-year signed collaboration and this is all about feed stock mapping and stream selection. So pretty much Ekos um how could you say it like they investigated pretty much the whole Mexican waste plastic streams and tried to find um you know streams where it's both currently very difficult to recycle and where we can get commercially sized uh amounts of this plastic right so just getting you know a couple kilograms here and there it's not going to be super commercially viable but they looked specifically on Aduro's request to find streams that uh EOSA is currently struggling to find partners to recycle and that is in commercially relevant quantities. So Aduro can build uh either Aduro or partners can build Aduro's reactors uh to recycle the plastic in commercially relevant amounts. That's that's the important part right. Yeah.

[00:05:27]Because Aduro's technology as you guys may or may not know um they recycle pretty much plastics. So mostly polyolifhins. So polyethylene polyropylene are like their main two targets but also others as we will see later into liquid hydrogen carbon products for either downstream circular plastics applications or for chemical applications in general when it comes to aromatics for example which is also a very big um going to be a very big part of what makes this plastic. So both you know uh material to create new plastic and also just in general let's say circular or green chemicals. Um this transition moves the calibration from market assessment into defined technical program. So what it was so far is just figuring out is there actually a commercial application here, right? It might have been that you know the plastic is way too spread apart. There's like you know no um big streams that we could like uh find or everything's like so dispersed or whatever. So by now they figured out okay yes if Aduro's technology actually works on our waste this is going to be commercially valuable and uh viable right obviously these u big organizations like EOS try to be extremely extremely careful and conservative mostly because they're responsible for a whole huge country with over you know 100 100 million population though Mexico is like a huge country and also because of the atrocious track record of past chemical ical recycling and especially chemical plastics recycling technologies, you know. Um I'm not going to dive into it because I'm going to get upset. But uh yeah, there's just a lot of scams, a lot of people who claim they have the new revolutionary tech and it completely fails, doesn't work, and uh waste everyone time and money. And uh Adrien Velasco, who is the director of flexible plexic packaging at the COS, will visit the pilot plant to review the testing pathway. So this gives you already a very uh hint a big hint of which plastic type Adoro will focus on and I will explain that in detail um later right so the map feed stocks drew directly on EOS's ongoing national data program for its member companies so again EOSA is the middleman pretty much between the pack uh the plastics packaging producers and the recyclers right so again I already mentioned all of this right they assessed the streams based on availability collection logistics and physical form. They categorize them by you know which uh how contaminated they are and how much presorting they needed and also which um which plastics types can be recycled with currently existing technologies and for which ones do we need something else like aduros htt for example right so three main categories were selected flexible polyropylene flexible polyethylene and mixed multi-layer packaging you know both of those we already know how adora works with polyropylene polyethyl This is already shown at lab scale results and even um with the pilot plant has been shown that polyropylene works. We're waiting for more results but again these are very similar in chemistry so not a big deal. They also shown already mixed results but whatever like um yeah so for now the step one is really just showing that if Aduro were able to do this it would be commercially very valuable right and as an example what Aduro would recycle in this case snack wrappers grocery bags seat packages pet food pouches real uh barrier bags etc um before I continue on I very recently launched uh the wealth foundation fast track which is a free course you can just uh go down below, click the link down below, join our free community.

[00:09:06]It's all about financial mindset and budgeting. So, everything you need before you start investing because I know a lot of you are still let's say very very far away from um you know having a large portfolio. So, for those of you who are just a very very start who want to be in a position where they have money to invest, this is the completely free course for you. Just click the link down below, join our free community and enjoy this free course.

[00:09:29]All right. So, the flexible packaging challenge, right? So like I mentioned um EOS have figured out that this is for them by far currently the most difficult material category to manage because there's obviously mechanical recycling and if you can separate let's say polyethylene polyropylene hard shells let's say or hard bottles or whatever you can recycle them. It's not ideal.

[00:09:51]There's a lot of drawbacks, but it is possible, right? Because these but these flex flexible packaging is you know mixed polymers which is a big issue for a lot of recycling technologies, adhesives, inks and in general organic residues which for most competing technologies is a a dealer. It just doesn't work right.

[00:10:14]Right. So existing mechanical recycling are limited by you know physical degradation. Like I mentioned you know the mechanical recycling works but works pretty much if you just have one plastic types uh type. So it pretty much just gets remelted like imagine it like that like uh it just gets melted and shaped into new plastic but because you don't actually impact the actual um chemical structure you weaken it because you don't reform it. Right? If you do actual chemical recycling like Aduro does it where they pretty much completely decompose it and then reassemble it into desirable molecules. Mechanical recycling doesn't do that. So you know over time the chemical bonds are getting worn down and the plastics gets weaker and weaker and weaker. So it can't be infinitely reused and also it has to be very very clean and sorted and can't be these mold uh mixed uh plastic types.

[00:11:06]And obviously contamination is also a big deal for mechanical recycling has to be very very clean. And you know if you add to that paralysis which is let's say the current leading actor um for chemical recycling and even a lot of the revolutionary new super cool technologies are pretty much just paralysis. Um if you really dive into it and you know they try to deceive a lot of investors by claiming oh no our technology is totally new and crazy amazing and look how cheap our stock is invest in us. Yeah, if you just look deeper, it's just paralysis, right?

[00:11:37]We're just um you know, pretty much just heating up the plastic a lot without oxygen and then you create like a goo, like a oil goo, and you just sell that for not a lot of money. It's also very dirty and uh can damage a lot of equipment. So, yeah, that that's how it currently works. But Adora's HTT, it uses subcritical water, it uses chemistry and it, like I already mentioned, it pretty much completely deconstructs the whole plastic and then reassembles it into either um circular nefa which can then be used to create more plastic or into things like aromatics which are like valuable chemicals especially when they come from plastic waste they're going to be a lot more valuable and seen as significantly more desirable. Right? So I want to just give you a look that this is not theory.

[00:12:24]This is not like Aduro selling us some snake oil or you know promising that for sure this will work. Just trust us. No, this is facts based. Adora has like very uh many many patents. Most of the patents are on a bit upgrading. They have one patent on plastics recycling and the newest one is pretty much an extension on the plastics recycling. In 2025 it was filed. So I'm going to show you a quick excerpt. You will be scared.

[00:12:48]Don't worry. Don't get scared. This is an excerpt of the patent which is relevant for my use case. Yes. Yes. It's very very overwhelming. I know you don't have to read it. You can pause the video and read it if you want to try. But if you try to read it without having any background knowledge, it'll be absolutely confusing. And these like D3 D2 refer to other parts in the patent.

[00:13:06]Like don't worry. This is why I created like a big um like a short animation to show you how it works. So this is what Adoro wants to focus on. And this 2025 uh patent really emphasizes this flexible packaging, right? So you can imagine it. It's polyethylene like a three layer laminate, right? It has polyethylene on the edges and in the middle it's EVO. We're going to dive into what it is. It's pretty much ethylene, vanil, alcohol, c-olymer. And the purpose of this layer is to prevent oxygen from either getting into the from getting into the package and spoiling the food in general like very very um surface level what it is right again explained polyethylene sandwiched in the EVO right um has a little bit more complicated um chemical structure um but yeah that's it's it's a barrier right so how adoros technology works it's um in this case um which is discussed in the um in the paper you combine you know this EVO age um and polyethylene laminated film. You add a metal uh catalyst, which in most cases is these uh I don't want to go into details. I have other videos that go into details, but they use a specialized catalyst, which is not super exotic. It's relatively simple to make. Then they add some water. Then they put it in this closed stirred tank reactor, which is a big vessel with stir bars that like big um you know big bars that just stir the thing and heat it up quite a lot, right?

[00:14:31]So the parameters are pretty val uh variable but what they discuss in this specific part of the patent where they talk about these um multi-layer films and EVOs right um they stir it at some things um you know temperatures about like 350 to 400°C uh they add some pressure and they keep it in there for half an hour to two hours and then it kind of works right so how adoro's chemical process in this specific step works is like a four step so first they break the carbon bonds so these very very long chains. So polyethylene for example is like thousands of chain lengths long uh thousands of carbons long. It's just a big big chain. So you pretty much just break the chain into smaller pieces.

[00:15:11]Then you have this uh carbon hydrogen bond and dehydration. So um you can imagine that you eliminate the segments um yeah like it is described here and you kind of create these double bonds which will make sense later in many cases because you know for example like polyethylene just has a single bonds and you kind of want to create these double bonds to do the intramolecular cyclization.

[00:15:37]In this case uh the patent discusses you know where we are not focusing on circular nefa but focusing on creating aromatics right. So to create aromatics we kind of have to shape these things into rings. As you guys know you know most um you know aromatics have these double bonds. So this is relevant and then um we uh you know deprive it of even more hydrogen and we create benzene rings and uh all the you know derivative stuff from that. So again, you can read the patents in detail if you really wanted to, but I don't want you to guys to uh fall asleep. So I'm keeping it short here. So yeah, then you apply this four-step process and at the end you get, you know, the catalyst back out, you get the water back out and then you have the which is going to be a mix of a lot of different hydrocarbons. In this case, let's say it's going to be aromatics, right? And for example, these are the aromatics you create. mostly uh BTX but also like alubenzines and uh things like that. Um an ethylbenzene for example can be then created into polystyrene for example and these benzene tuine xylines uh these xylines I think can be done into pet bottles can be is an input for that and you know these in general are very very valuable chemicals and in the patent they discussed um you know the um output is 1 to 25 carbons long right which is like pretty much liquid phase and but you know we still don't have any numbers of what exactly the composition is how much is like circular after how much is aromatics? But this will be discussed in probably future press releases and also you know it can be tuned depending on what exactly you need. All right, let's get back to this.

[00:17:14]Hopefully it was um you know interesting. Let me know guys how you like the um little bit animation to break the flow a little bit or if you found it actually boring, let me know.

[00:17:22]Okay, so Aduro mentioned in the press release that about 1.5 million tons of the flexible uh plastics packaging are generated in Mexico. So in total plastic um Mexico produces around 7 million tons of plastic in total and about 1.5 million of those are the flexible plastics packaging. And if you for example just look at the shortlift and single-use plastics that's like 3 million. So about half of it is these flexible uh plastics packaging which is quite a big um quite a big market here right. So this is like a high priority for a cosine because as of right now, you know, out of these 7 million, these 1.5 million have been very very hard to actually do something useful with it, right? And so again, Aluro's process can convert them into either um aromatics or circular NFA. My guess is they will be more focusing on aromatics in Mexico. I think that makes more sense. And in the EU, for example, they're going to be focusing more on circular NFA. Although um you know if you guys remember back to the one of the earlier slides you know even at co by 2030 they want to have 30% recycled content in their packaging. So I think you know this circular NAFTA is going to be still very important even though you know depending on how well they can tune it again I don't have insight into the exact details of their process but yeah we will have to see but you know even this aromatics track is still a very important variable because it will be very very profitable again we don't know the exact numbers um because you know Edor hasn't produced the stuff in commercially relevant amounts where they can easily reach out to partners and ask for like a price quote but um you know I think it's Right. And obviously if they standardize this for a cos then they can use the standardization across the world and because their goal is capitalized licensing model right because Aduro just wants to focus on the recycling and not on how to build huge plants how to get a lot of money how to be like capital efficient whatever they just want to you know standardize this licensing model and then franchise their uh commercial reactors.

[00:19:30]So phase one is now completed as [clears throat] sorry [snorts] um phase one is now completed like Adoro reported and phase two is now starting and these are going to be laboratory scale campaigns on all the very all the different streams that they analyzed [clears throat] and um the testing will evaluate all this stuff mass balances important part here right um where you pretty much like mass balancing I can like quickly explain like the main concepts so for example you have like nine parts of dirty NAFTA and then you add one part of this um circular NAFTA and then you know obviously it's all mixed in and then now from the finished product you can now kind of decide on a spreadsheet which 10% are clean right because technically inside of there there's now like 10% clean stuff but you can like it's like accounting stuff you can now pull the 10% out and say oh these 10% are fully clean and these 90% are fully dirty even though it's like all mixed in right but um for accounting purposes. If you want to claim your packaging as 100% from recycled plastics, you can just buy these 10% from the spreadsheet, pay, you know, obviously um extra price and yeah, it's not that important, I guess. But it's just interesting, right? But the interesting part, you know, phase two, lab testing. Okay, cool. Um but in all cases that we saw before now, lab testing was always successful and they always moved into pilot validation so far. So my guess the pattern will hold.

[00:20:52]We will very likely after this lab testing is complete, however long it will take, I'm not going to guess because I have no idea about how detailed they want to do it and um how much capacity they have currently to dedicate people because as a you know reminder really has not a lot of employees right now. Um yeah, they would have to really scale up their employees a little bit more. But for that probably uh we need like a billion dollar plus valuation where the company can feel a little bit more comfortable to exiting the startup uh mindset. I think the CEO for example is still like very stuck in this you know we have to be very very careful and um save money everywhere we can and like don't overspend and whatever. Um hopefully we get out of this uh phase quite soon because yeah I don't think um you know you don't want to overwork your highest quality people in the company. So yeah after we get the lab scale data then we enter phase three which is pilot campaigns. As you guys know Adora already has their NGP pilot plant which is in the uh in Canada right and in um early 2026. In February 2026 they started operating campaigns. We already got a result in June 2026. They confirmed that it works even better than their previous plant. So as the plants get larger, they get more efficient and better with higher yields. So phase three would be to run this material through the pilot flat. And you know, like I already mentioned, the excerpt that I show you is from this 2025 patent and it's already covers the uh flexible polymer, you know, EVO and even PVO and stuff like that. Um, I'm going to leave you guys the link in the description for the full patent if you want to read it.

[00:22:30]But yeah, um, you just have to, um, you know, open the link and scroll down a bunch. So, like promised in the very beginning, I'm also going to be showing you guys what Adoro didn't mention, what are phase four and phase five.

[00:22:43]Obviously, that's just me coming up uh, with stuff and but, you know, it's extrapolated from the current. So, very likely, it seems very straightforward.

[00:22:51]After they test it on the demo plant, then they're going to test it on a folk, which is the small commercial demo plant, which is already quite sizable, which is close to full commercial size.

[00:23:02]This is going to be online, let's say early 2028, something like that. And you know, hopefully by this point, they will have completed phase three and can straight away when the folk is online, then they can straight plug it into the folk. Um, and you know, we don't expect anything different than phase three. So, I think this is just a confirmation, right? uh because they use the same equipment. But I think a lot of companies got burned in the past from recycling companies who were either outright scams. There are even companies right now that are out there that try to convince Aduro investors, oh our company is like so much cheaper and there's so much more upside just switch to us. like a lot of scams out there. Like be very careful guys. Like um if [snorts] someone is directly targeting like Adura investors because they know that people are interested in recycling and they want to lure people into like companies that are like 30 times uh smaller that you know oh here there's a lot of upside but in most cases they're just ultright scams or like insanely misstating the facts um and you know or are like even in the best case are just irrationally optimistic about scaling up the exotic or paralysis in the skies. And yeah, I have like a video where I compare 30 uh recycling technologies um on my channel and there you know a lot of companies that claim our technology is super unique and breakthrough and the game changer. It's just paralysis with like one tiny change that is like completely irrelevant and now they can claim it's our super cool new technology or you know look at how small our company is invest now to get like massive upside but it's just paralysis in disguise like yeah I mean this is like a very emotional and like u you know passionate topic of mine but like by now I'm like kind of given up screaming into the void and warning people of these scam companies. It's just kind of frustrating. But, you know, on the other hand, like at some point, people have to take, you know, responsibility for the decisions. And if you want to, you know, put your money or your heart worked hard for into these scam companies, I I mean, just do it. Like, I I'm kind of done like screaming about it. Like, because who cares? Like, I don't get anything from people losing money. I really don't care anymore. Like, it seems like people are really willing to let greed take over and just invest in these scam companies. But, you know, whatever. Uh, it's what it is. And phase five is that I'm going to be a millionaire. So, that that's pretty much it. Um, if phase four is successful, then phase five will very likely follow next. Yeah, like I mentioned, that's it for the video. Um, click the link down in the description.

[00:25:25]Uh, get the Will Foundation Fastrack completely free video course in my private school community. It's completely free to join. It's completely free to watch the course. Obviously, I have other courses on there that are paid. Um, so um, but you don't have to uh check them out if you don't want to.

[00:25:37]Just check this free stuff out and I'll see you guys next week.