A Week Living My Dream Life In France

[00:00:01]We have landed in Paris.

[00:00:03]>> Climb.

[00:00:05]>> You climb in.

[00:00:07]And uh this is without a doubt one of my favorite places. It's definitely Sam's favorite place. We're going to get to the hotel in probably like 2530 minutes.

[00:00:15]Check in. Um put him down for a nap and then let's hit a run. You want to hit a run?

[00:00:22]>> We'll do like up Sean. Go to make a left at that little arch thing. I don't know what it's called. So, don't hate me for not knowing that. And then we'll go to run to the Eiffel Tower, run down to the Can River, take it all the way back to the Louv, jump up at the Lou, run through the Lou, and then get back to the roots. So, should be a pretty probably like a six mile run, 7 milei run. Should be a good run.

[00:00:59]some luggage. There is some luggage.

[00:01:01]>> If we can, let's just put all the luggage in there and then I'll sit in front and we can all fit in here.

[00:01:05]>> Okay.

[00:01:06]>> Does that work?

[00:01:06]>> Yes. Okay. Perfect.

[00:01:07]>> Okay. Come on.

[00:01:19]Thank you.

[00:01:35]He just woke up.

[00:01:37]>> It's okay. It's okay.

[00:01:41]>> No. Auntie came all the way to France to see.

[00:01:51]The number one thing that got me from doing a million dollars a year to becoming a billion-dollar brand is the team behind the brand. The team that's better than me. And I'll say it. I'm not not ashamed to say it. But the reason why is because when you bring in a team that is better than you that can operate the day-to-day function, it allows you as a founder owner to levitate above the business a little bit and get a bird's eye view of what's going on, but also look into the future 5 to 10 years. And when you feel and when you know that you're in that seat and you're comfortable knowing that you don't need to be in the dayto-day of everything for the brand, that's when you know you're going to have a successful company and a successful business. So again, it's not necessarily just about having a great team. It's about getting you out of the weeds to be the visioner you need to be as a CEO. But that doesn't work unless you have a rockstar team. So you've heard me say it, I'll say it, and I'll end on this. Your team is everything.

[00:02:42]Make sure you're hiring the right team.

[00:02:47]We just did a simple breakdown of, in my opinion, what the number one most important thing is to get a business from being a million-dollar brand to a billion-dollar brand. And it is your team. I think there is nothing more important than building a team around exactly what your goals are, exactly what you need, and experts in things that you're not good at. So, I just said it in the video, but here's the deal, right? If you guys want to hear more about it and get more into the in the trenches or let's say the the nitty-gritty of what we just talked about, you guys know we have a program.

[00:03:15]It's called www.joinlunetti.com.

[00:03:18]Lunetti stands for Monday. It's for the love of Mondays for all the entrepreneurs in the world who love to wake up and get it on a Monday who aren't celebrating Fridays, but obviously celebrating Mondays. So, if you're interested in learning more about the program, go to the website. There's a link in my bio. There's a link on my YouTube. But this is the type of stuff we talk about. It's a room full of tons of amazing founders. Um, most of them are doing well over five, six, seven, you know, some of them are doing three $400 million a year in revenue. So, the community is awesome and I'm super proud of it.

[00:04:26]Even with me, right? Like I know what the value of my business is worth. I know what's coming next year, especially in a business like mine because the meetings I'm having this year are for next year. So if I land a big retailer this year, I don't collect any of that money until next year, but I'm not going to get paid on any of it even though I know it's coming in. So how how am I going to be comfortable selling something knowing it's going to be worth so much more the following year? But also like let's be honest, the world is a scary place. [ __ ] could happen tomorrow that destroys everything and we could have nothing left, right? and I and I would be so disappointed that I didn't sell. So, there's ways to structure and ways to do things. And this is exactly what I did with my brand. And I got some great advice when I was younger. And you know, a very, very successful billionaire told me. He said, "You never sell a business at the top because you need to leave white space for the next guy." What makes a business valuable is two things. I need to be able to look at the business and I need to be able to know immediately that I can bring money to the bottom line.

[00:05:23]There needs to be opportunity in your business to make it attractive for someone to come get it. So that opportunity could be the fact that you're not running it properly and someone can come in and they can run it much more efficiently, which is very true in most cases. You know, there are people who are much better at this stuff than we are and they're going to know exactly how to do that. Number two is there's a ton of white space because they see the future. they can say, "Okay, look, even if we buy it here, if we have to pay all the money on a multiple for it, there's so much more room for it to grow that we're confident that we can double, triple, quadruple this revenue over the next 5 to 6 years." The number one thing that's going to make you successful in business and grow and take you from a million-doll a year company to a billion dollar valuation is you getting out of the day-to-day [ __ ] and you getting the right team in underneath you that can execute on that stuff that allows you to think 2 3 4 5 10 years down the road.

[00:06:17]And when you when you master that and when you have a team in there that's diligently working as if it's you doing it, that's when you're going to see the biggest change in your business is when you're at bird's eye view. You're looking down at everything. Obviously, you're leading your team. You're giving your team everything they need to be successful. But you're the innovator.

[00:06:36]You know, you're the visionary. You're the one who's thinking, "What am I going to do next year? What am I going to do in the next 6 months, 12 months, 24 months?" Putting these plans together, talking high level with your team.

[00:06:45]That's what makes you grow and build, right? So, when you're looking at these strategics and saying, "What am I looking for in these strategics?" Find find someone who's done it before. And if they haven't done it before, I'm telling you right now, bro, like bear [ __ ] run. Cuz they're going to tell, "Oh, I did this in a different sector.

[00:07:03]Oh, I built this company to this. Oh, I have a successful this company." Okay, but have you done this before? Have you done exactly what I'm doing? And have you been able to scale it to a place where you want to be?

[00:07:15]Recap is I'm 20 minutes late and my wife's going to slaughter me. Uh but the call we did today was basically I had a few really good questions. One of them was on M&A like how are you going to sell, how to sell, who to sell to, when to sell, when the timing is right. And that's a really tough topic because let's be honest, like everyone who sells feels like they always sell too early.

[00:07:33]There's very few people who nail the timing of selling anything perfectly.

[00:07:39]Um, you know, I was kind of giving them ways that they can structure it to where they actually make money >> and they have uh different opportunities to get more money over time.

[00:07:48]>> So, you know, i.e. putting in an earnout clause and things like that. So, tons of different opportunity there. And then just a few other ones.

[00:07:55]>> Dude, Enzo, come over here.

[00:07:59]Come on, dude. You got to run. Go to daddy.

[00:08:03]Yeah.

[00:08:09]Oh, my big boy.

[00:08:13]Ready?

[00:08:41]So, it wasn't like terrible. It just like So, those restaurants are super That's a super hyped up restaurant.

[00:08:46]Apparently, you have to wait like 30 days to get a reservation. I would give it a three.

[00:08:50]>> Like Nicole woke up at 3:00 a.m. to book it at like right at 30 days because I was like so booked out and like the Instagram looked amazing. see the book and then we're underwhelmed. But of course, it's the restaurant that I pick after 8 years that's in bomb. I'm like, >> I also like I also I have a good friend who tells us like the best spots to go here. So, it's hard to beat the restaurants we eat. Like you you will be blown away by everywhere we eat from now on, Jack.

[00:09:16]>> Oh, at Ching Palace. You have to try this fish. It's freaking so good.

[00:09:20]>> We're not allowed to him anymore.

[00:09:22]>> Yeah, we're a banned from band.

[00:09:25]>> Literally.

[00:09:26]>> Oh, yeah. We got thrown out.

[00:09:27]>> We got kicked out. Oh yeah.

[00:09:28]>> He was playing drums with >> the china.

[00:09:31]>> With the china.

[00:09:31]>> It's a Michelin star restaurant.

[00:09:33]>> Yeah. Literally, he was smacking.

[00:09:35]>> His pages on the wall.

[00:09:36]>> Yeah.

[00:09:37]>> They came over. They were like, "Sir, uh, you need to quiet him down or you're going to have to leave." And I was like, >> I left with them.

[00:09:43]>> We literally thought they were coming to like greet us cuz we had just sat down and they're like, "Yeah, you got to go."

[00:09:54]>> Morning.

[00:09:54]>> Hello. Hello. What are we doing today?

[00:09:56]>> We're going to Disney. Disney Paris.

[00:09:58]>> It's okay.

[00:09:59]>> Yes.

[00:09:59]>> Yeah, we're good. It's like cloudy today. It's like 60 and cloudy.

[00:10:04]>> Are you going to be here or are you going back to the back later? Hey, come back.

[00:10:19]now from New York.

[00:10:43]>> We are in Disney Paris and let me tell you something. We did the VIP like private tour. This is [ __ ] unreal.

[00:10:50]There's no The longest line we've waited in was to go to the bathroom since we've been here. It is unbelievable. Like you literally just cut to the front of every line. There's no line. You know, we're literally just cut in front of I don't know how many people just to go meet Mickey. He's over under. He's going to lose his mind when he meets Mickey in a negative way is pretty high. He doesn't really like characters that much. He's not in the best mood today if I'm being honest. But we'll see.

[00:11:10]>> This is his first time too, right?

[00:11:13]>> With Mickey?

[00:11:13]>> Yeah.

[00:11:14]>> Yeah. Yeah, we took him to Disney and he was like a little potato. Couldn't only All he could do is like the Dumbo ride.

[00:11:19]But we'll see what happens.

[00:11:20]>> Put in my bag.

[00:11:30]>> Do you know Have you met him?

[00:11:32]>> Do you know who that is?

[00:11:42]>> Okay. Okay. Come with me, madam. Madam, come with me. Come with me. Come here.

[00:11:47]Come here. It's okay. It's okay. Come here. So, come here.

[00:11:54]Come here.

[00:11:58]>> One moment.

[00:12:01]>> Hello everyone. Standing your photo belongs to a havoc area.

[00:12:47]Jack.

[00:12:48]>> Hey bud.

[00:12:50]>> Right so fast.

[00:13:01]How was that experience?

[00:13:02]>> Oh, it was a lot. Enzo is not in a good mood. So, uh, look at his face right now.

[00:13:10]He looks like a little devil child. He, uh, he was a little prick.

[00:13:15]>> Yeah. Got on what, four rides?

[00:13:18]>> We did four rides. Forcefully.

[00:13:20]>> Four. Forcefully. Four.

[00:13:21]>> Four. force rides to try and get something out of our tickets.

[00:13:24]>> He tried to jump out of two of them.

[00:13:26]>> Yeah. He's like, "All done." Like in the middle of the ride.

[00:13:28]>> Literally, we started What was it? Peter Pan.

[00:13:31]>> We were like 2 minutes into the ride.

[00:13:32]He's like, "Oh, done."

[00:13:34]>> No, I'm still going.

[00:13:35]>> He's like trying to crawl out. Then they're yelling at me in French. Like I don't I don't know what you want.

[00:13:42]>> What are we doing today?

[00:13:43]>> Shopping. Wish me luck, bro.

[00:13:46]>> Wish me luck. No, we're going to Goodbye. Don't be so dramatic. We're going to go to Chrome Hearts right now and then uh Sammy has her leather goods appointment at Hermes later today. So, that'll be a good one. And uh yeah, shopping.

[00:14:01]>> Let's do it.

[00:14:14]>> Yeah, >> we got [ __ ] nothing, Jack.

[00:14:18]Should be better.

[00:14:32]>> What about here?

[00:14:48]Well, Sammy did not get lucky at Chanel, unfortunat or sorry, at Hermes, unfortunately. So, Chanel, >> she didn't get in her bag, which we still have some other stops on the trip, so maybe we can get it.

[00:14:59]Um, I sat next to Jeff Basos at lunch, which was sick. Literally insane. He came in and then his wife complimented Sammy's ring and then we started talking to Jeff Basos and his wife which was like my Michael Jordan. So I was sweating and I was super like fangirling.

[00:15:17]>> Fangirling so hard.

[00:15:18]>> Yeah. But it was so dope.

[00:15:19]>> Stay composed though, man.

[00:15:20]>> He was super cool. Like super nice. Um his wife was like super nice.

[00:15:24]>> She's so nice. She seems really cool.

[00:15:26]I'm like, "Can we be friends?"

[00:15:27]>> She was so nice.

[00:15:28]>> Yeah, it was dope. Um so yeah, it was overall a good day. Went shopping, got some stuff at Chrome Hearts. Um, I got some stuff at Leewayi. Sammy got some shoes. Now we're at Shang Palace, which is my favorite. I think it's rated like the best Chinese restaurant in the world. It's a Michelin star restaurant, which I usually hate Michelin star restaurants, but this one's like allocart. Like you can actually order like portions, but it's like top 10 favorite restaurants of all time.

[00:16:01]>> What's going on today, bro?

[00:16:03]Same as yesterday, shopping. We're going to the best. Apparently, this is like the most famous baker's place. It's right here in Paris. So, let's see. See what the deal is.

[00:16:16]>> What like their most famous things are.

[00:16:18]>> That's what they said.

[00:16:19]>> Yeah.

[00:16:22]>> That thing looks like a dough boy.

[00:16:23]>> It's got like supposedly This thing's insane.

[00:16:27]like pistachio chocolate chip >> cookie thing.

[00:16:32]>> Try that.

[00:16:35]>> All right. Tell me what you think of that sugar.

[00:16:38]>> Good.

[00:16:41]>> So good.

[00:16:42]>> Oh, wow. That's really good.

[00:16:44]>> Incredible.

[00:16:46]>> That's like a 10, bro.

[00:16:47]>> It's a 10.

[00:16:48]>> What do you think?

[00:16:48]>> Yeah.

[00:16:49]>> This I don't know what it is, but this is the only one that was this shape. So, if you go there, you won't miss it.

[00:16:55]It's a good deal.

[00:16:57]>> I don't really like swear.

[00:17:00]>> It's good.

[00:17:01]>> It's like very simple. It's like a donut.

[00:17:02]>> Mhm.

[00:17:03]>> I feel like a four.

[00:17:05]>> Wow. I mean, it's not bad. It's just >> not great.

[00:17:08]>> It's like a chocolate croissant.

[00:17:17]>> Okay.

[00:17:19]>> First thing was the best thing.

[00:17:21]>> What's been the best part of Paris so far, guys? Um, I would say honestly just the hotel. Like we love that hotel.

[00:17:30]>> We had like we ordered like a fabulous room service like seven things off the menu and we just like laid in bed and opened.

[00:17:39]>> They're not going to let you in here but just we'll be back in What's the update, man? We >> update. We got Sammy is I feel bad.

[00:18:08]She's batting a thousand, man. We've been to like every store that she loves and like they don't have any of the stuff she wants, which honestly I'm impressed because she's like very particular about the stuff she likes.

[00:18:17]She doesn't just buy like random [ __ ] She knows exactly what she wants. But unfortunately, all the stuff she wants is like the hardest [ __ ] to get in the world. So, good taste. [ __ ] Um, so yeah, I got a really sick pair of Chrome Arts glasses today. We can show you guys those. I got a pair of sunglasses, which are these, which I love. And then I got a pair of blue light blocker ones cuz I'm like do a lot more videos now. Um, and I usually wear them. So, I wanted something better than the glasses that I promote like crazy and I don't get anything from the company for doing. So, I got some Chrome Hearts ones. Um, super dope. And then I'm also coming out with Lunetti blue light blockers. Um, so the uh the ones that I was promoting are like $200. And honestly, I think it's a kind of a ripoff for what they are. And I found the manufacturer who makes the ones that I was promoting. Um, and I got them for way less than that. So, I'm going to sell these for like right under 100 bucks a pair and the same quality as the the other ones. So, I'm pretty pumped about that. Those will come out probably like in a month and a half, two months on the Lunetti website. But yeah, so anyways, sorry for my rant. I'm going to get a haircut. I feel like I look homeless. Um, and my hair's probably going to get [ __ ] up from this cuz every time I get a haircut on vacation, they just [ __ ] my [ __ ] up. Usually my beard. Uh, we'll see though. He said it's going to be the best haircut I've ever had in my life. It's probably going to be [ __ ] $500, too. So, let's see what happens.

[00:19:44]>> Kevin, >> Kevin, you got to step your game up, bro. I'm getting a whole like a sumo wrestler. Clean it here, but like keep the length here.

[00:19:53]>> Just clean up the edges.

[00:19:55]>> Um, and then the top just a tiny bit off so it doesn't do this like a little off >> on the side, >> please. Yeah, >> looks nervous.

[00:20:44]actually.

[00:20:45]>> Yeah, pretty happy. Took a little bit longer, but it looks perfect.

[00:20:49]>> Very pumped.

[00:20:52]It's honestly a great haircut.

[00:21:03]>> Good boy.

[00:21:05]>> Mama see mama >> and mark it with me and put it in the oven for me.

[00:21:18][ __ ] Make sure that you got more in it.

[00:21:22]>> Oh, I know.

[00:21:44]>> We are in route to San Tropé. So, pretty pumped. This is my This is going to be my favorite part of the trip. I know it's not going to be your favorite part of the trip, Jack, but the beach and Enzo outside and mountains.

[00:22:01]Pumped for it.

[00:22:03]Very pumped for it. The resort we're the first we're staying in two different hotels in Sanrope, but the first one's Ariel and it's supposedly like the number one resort for children as far as like stuff for them to do and like kids.

[00:22:13]I think they have like a zoo on the property uh which is pretty dope. And then the second one is the number one beach in the world.

[00:22:30]>> This is this is beautiful. This weather 10 out of 10 weather.

[00:22:37]It's like feels so nice.

[00:22:43]Centrope will be my favorite just because it gives you like all the I don't know like the beauty and like the water of of Italy except like I like the food in Europe like that side of Italy better.

[00:22:56]>> Yeah.

[00:22:56]>> Like South of France's food is substantially better. Central look at all those boats. Dude >> and a bike. Yep.

[00:23:13]bikes and boats.

[00:23:23]>> Welcome.

[00:23:24]>> Hi. How are you?

[00:23:34]Your mom.

[00:23:35]>> Yeah.

[00:23:44]I was thinking maybe we could go down there and like if Altha and you wanted to like play tennis or something, we could like he could just run around.

[00:23:49]There's trampolines. There's all kinds of cool stuff over there. Yeah.

[00:24:22][ __ ] Oh, [ __ ] Ow.

[00:25:11]Thank you. Appreciate you. No problem.

[00:25:14]Okay. Thank you. Have a good >> Thank you so much. Have a good one. Have a great day and see you very soon.

[00:25:20]>> This town has got to be the most beautiful grounds of a hotel I've ever been to. We are going to the helicopter scared the [ __ ] out of me. Um there's like a kids club area which is so sick. You're about to see it. It's unreal.

[00:25:37]>> I'm just going to lose it.

[00:25:46]>> It's not up there with him.

[00:25:47]>> Okay, good.

[00:25:51]>> We're going on the bridge.

[00:25:53]>> Yeah, it's a bridge.

[00:25:55]Oh, >> good job, buddy.

[00:25:59]>> Good job, dude.

[00:26:03]Go jump.

[00:26:05]>> I can go in.

[00:26:13]>> Mine.

[00:26:14]>> Yeah, I have that.

[00:26:15]>> No, you don't have >> Where are we going? A >> Tog is just like a Yeah, >> I have no idea.

[00:26:31]>> Supposedly good.

[00:26:32]>> It was at our Zuma, but I figured we would try something that we haven't been.

[00:26:35]>> Yeah, we haven't been to Zuma. Zuma Zuma is good food always, but same [ __ ] everywhere.

[00:26:39]>> Dude, that's so cool.

[00:26:43]>> I should have brought flashes.

[00:26:55]All right, bro. Uh, >> do you prefer stand? Have >> fun.

[00:27:03]I don't know. We'll see.

[00:27:13]>> As much as anyone wants to say they're ready for a child, you're not ready for a child. It ch your whole entire relationship flips upside down overnight. So just understanding what was coming, understanding how to deal with it, >> and then I think it's also really good to have like a like a Switzerland person in your life that doesn't pick sides where to put it. Now granted, you could have a bad therapist and that can be a total disaster. I think we have a phenomen for sure.

[00:27:40]>> Yeah, we have a phenomenal >> Yeah. Our therapist is honestly amazing and she like tells you when you're being a [ __ ] idiot or a brat or whatever.

[00:27:47]>> Not biased to one party or the other.

[00:27:49]>> No. And and not only that, but like no wasting time, you know, like we we went to a therapist and Stuart and like we would sit there and I felt like she just asked me like what I did like, "Well, how was your week?" And I'm like, "Uh, okay." And I told and then the session was over. Like >> like he literally would talk about work the whole time and I'm like, "We got nothing done here."

[00:28:06]>> We'd have like a homework assignment like a coloring book or something. It's like, "What the is this?" You know?

[00:28:11]>> Yeah.

[00:28:11]>> A coloring book.

[00:28:12]>> Yeah. But Ashley's like, "This is the problem." She's like, "This is what you do to fix it. Do this. Stop being a [ __ ] [ __ ] you're [ __ ] full of [ __ ] Like straight to the point.

[00:28:21]>> It's like ask for what you want. Don't just like assume, you know, like which is like pretty much common sense, but girls don't want to be like, I want to ask you to do this. I want to ask I just want you to [ __ ] do it, you know?

[00:28:31]Like be thoughtful. Do this, do that.

[00:28:32]Like I don't want to have to ask you to do common sense [ __ ] >> I'm a massive massive believer and like the health of your marriage is the same things that keep the health of your business.

[00:28:42]>> Sure. Like I'm I fully believe that the same communication and the same things that you do to keep a relationship strong are the same things you do to keep a business strong. Like there is not that much difference in between the two. The reason why businesses go bad or the reasons why marriages go bad is bad communication, being a schism bag, not being a good person. Like same thing businesses. Same exact thing. I think after you make a certain amount of money, >> you don't really need any more money or you don't think about it because you're good >> and then ultimately what happens is you start doing things that you just enjoy or they're considering passion projects or whatever you want to call them and then you end up making more money because you don't care about the money.

[00:29:26]So, I don't know how to really explain how that happens, but it's very true in the sense of me that >> there was a certain point in my life where I had a monetary goal and the monetary goal was hit. And then now that I'm able to do things for passion and just for the love of doing it, it's more of a game. Like, it's like a I just want to win the game type of a situation.

[00:29:46]It's not about the actual dollars that are associated with it. And I think that's when people become the most dangerous.

[00:30:02]Today I'm [ __ ] honestly it's a busy day. Uh I got till 3:00 to enjoy the day and then once 3 hits meeting back to back until 11:00 tonight.

[00:30:19]My grip is so [ __ ] dude. You know what you guys need in this gym? You need a squat rack.

[00:30:24]>> Yeah, I know.

[00:30:25]>> You have one. You have one outside.

[00:30:27]>> We have like a Swiss set.

[00:30:28]>> Yeah.

[00:30:37]Okay, I'm done.

[00:30:41]I'm [ __ ] cough, dude.

[00:30:44]>> I like your outfit, >> Papa.

[00:30:51]Hi, buddy.

[00:30:54]>> Did you have the best morning?

[00:30:56]>> Go jump.

[00:30:56]>> You want to go jump? Okay.

[00:31:25]a whole sport line that's like going like directly against powder degree.

[00:31:28]>> So like no artificial colors, no artificial sweeteners, like really good quality stuff.

[00:31:33]>> But you can find this everywhere.

[00:31:34]Walmart, Costco, Sam's Club, every retailer pretty much in the US. And then we're doing a big uh we we just sold half of the company to CBC.

[00:31:42]>> Okay.

[00:31:43]>> Yeah. So now like our headquarters is now in Germany.

[00:31:46]>> Um and now we're doing like a big international research.

[00:31:49]>> Okay.

[00:31:50]>> That's awesome. Very exciting though.

[00:31:51]It's great you did it. It was right at UCF. You started >> Yeah, literally right out of UCF. Yeah, we started it uh I think we launched the band in 2019 >> and then >> that's 7 years.

[00:32:02]>> Yeah. Yeah, it was a it was a fun ride for sure.

[00:32:05]>> What's your name?

[00:32:05]>> Dominic.

[00:32:06]>> Dominic Rich. Nice to meet you.

[00:32:07]>> We'll be here all week. Yeah, we'll see you here, too. Okay.

[00:32:13]did eat raw lobster, >> right?

[00:32:16]>> Like, yes.

[00:32:19]>> Today, we officially launched the educational series YouTube channel. So, what I was doing before was I was putting those videos into the lifestyle vlog channel and I hired a new creative director uh for myself. His name's Tristan. He's absolutely fantastic. Um, honestly, I can't get over how much has changed and moved and just the the level of efficiency that we've created since bringing him on. Uh but one of the things that he said we needed to do immediately was shift away the educational content from my lifestyle content and put it on its own page. So we did that. So today is the first video dropping. Uh this video is specifically geared towards agency versus in-house.

[00:32:55]And I think this is a really good honestly one of the most important topics that I get asked all the time is you know is it better off hiring an agency or better off building an in-house team? And you know my honest answer on that is it really depends and you use both for different things. So again, if you guys want any interest in that or you have any interest in that, please go check out the new channel. I'm sure Jack will drop the link right now.

[00:33:20]Happy mental health awareness month for men. And this video is going to be about what I do um to manage that. My mental health is something that I take very, very seriously. And if I'm being honest with you, there were times where it wasn't as great as it is today. And I think I also need to be honest and say that it's like a never- ending battle to consistently keep it in a healthy place. Um, it's a difficult subject to talk about because it's a very loaded subject, but I'm going to give you guys really what I've done in my life to really make my mental health a priority, but also do it in a way where I know I can sustain it long term. So number one, the first thing and the most important thing I think for any high functioning highle CEO entrepreneur is a routine. I think that your routine is everything. I literally think that having a scheduled day from the second you wake up to the second you go to bed could be one of the most if not the most important things for keeping yourself mentally grounded and mentally there and engaged. So what I mean by that is my assistant manages my schedule and if it is not on my schedule, I don't do it. And and it's very very simple. And people get frustrated with me all the time because they message me or text me and say, "Hey, can you do this or can you do that?" And all I send back is literally my assistant's contact. Even if and I've done this to many people and I apologize if you're one of the people watching the video, but I have people that have asked me multiple times the same thing. And I always revert them to my assistant and then they eventually will catch on to the fact that I have no [ __ ] clue what I'm supposed to do every day and I just go off the schedule that my assistant makes. So, another thing that I do is I wake up super early in the morning. I wake up at about 5:30, 5:00 to 5:30 in the morning and I don't take any calls until 10 in the morning. So that gives me 4 and a half hours of alone time every single morning to do what I need to do. So what that looks like is I'm waking up, I'm hydrating, I'm having some coffee, I'm spending time looking at my emails. I have to look at my emails. And I know it's probably not the best thing in the world, but I like to get a little bit of a jump start on the day. So if I can get like 30, 45 minutes of emails done while I'm just going through that routine of hydrating, then I can hit the gym. I have a gym at my house, which is amazing. I don't get bothered. I train there. Super super super super intentional time with myself and then from there I jump into the sauna. I do about 20 minutes in the sauna. Quick little coal plunge. And I don't do cold plunge for mental health. So like don't take that as part of this video. I think I really just use it so I don't sweat for the rest of the day. If I'm not cold plunging every morning after my workout, I literally can't stop sweating until like 4:00 in the afternoon. So it just doesn't do me any good. Uh and then ultimately from there I have intentional time with my wife and my son. My wife and my son are waking up around 8:30, 9:00, and I can spend an hour with them before I go to work. And my, like I said, my first meeting is at 10:00 a.m.

[00:36:08]So that few hours in the morning is critical for me. And there's times where I'm traveling or I miss something in that routine and I can literally see in my mental health that it's not as good or I'm getting a little anxious or I feel like I need to go to the gym and it just [ __ ] the rest of my entire day up.

[00:36:24]So that's number one. And that routine stays through the day. So what I eat in the morning versus what I eat in the afternoon versus what I eat at night, it's all the same. It's all regimented.

[00:36:33]It's all there because I truly have figured out in my life what makes me function the best. And everyone's different. But I would urge you to really chase that. And then once you chase it, be consistent with that. And it's again, it's made the biggest change in the way that I act, the way that I feel, the way that I sleep, the way that I, you know, care, all of those things.

[00:36:53]Now, on top of that, one thing that I've absolutely done, and this is one of the next most important things that I've done, is I have absolutely 10,000% cut all negativity out of my life. So, I think it's very important for you guys to understand the difference between negativity and realism, right? Realism is the honest truth about a matter, right? That's something something goes wrong, something goes wrong, you have to fix it. But if something hasn't gone wrong yet and people are negative in that world or negative in the outcome of what could be. I had to make a really hard decision in my life and this is a decision that I've made as a young as a young kid almost I was you know 20 years old was I had to almost let let my father out of my own life for this and my dad uh is a super negative person and I love my dad but I just don't see eye to eye with my dad you know so it's not something that I I hold over his head um it's not something that I blame him for but it's just something that I've I've made a decision to myself that I'm not going to allow negative people to ruin what I have and ruin you know the beauty of what I consider an amazing life for myself, my son, my wife, my mom. And you know, throughout life, I've tried to give chances back to figure out, hey, look, maybe he's going to change, maybe this, maybe that, and it just hasn't worked out for me. But that just shows you how important and how much I stand behind that rule. You know, if I can do that to my dad, I'm going to do that to anybody else because I do believe that protecting your inner peace and protecting, you know, what you've built and protecting that is is so so so valuable. So again, there's a big misconception between negativity and truth, right? Negativity is understanding that something that hasn't happened yet and having a negative outcome on that or a possibility.

[00:38:29]Whereas the truth is if something bad happens, something bad happens. You got to figure out how to handle it. Um and and I I speak that in everything, right?

[00:38:36]You know, if you're going to look at anything in life, I think why not be a little bit optimistic? There's no reason to be pessimistic on things that haven't happened yet. And I am a firm believer that, you know, the way you think and and the way that you foreshadow and let's just be honest, the way that you the energy that you put out is absolutely what you get back. Um, I've been super blessed in life and I do believe it's because I give as much as I can as often as I can. Um, and these are really the two or three things that I've done that have absolutely solidified me and my mental health. And again, this has been a work in progress. I've not always been like this. you know, I've had a very very difficult mental health journey um becoming an entrepreneur because I think I think other entrepreneurs will understand this. We can't speak about the things that we deal with to normal people. They don't they don't understand it. They don't agree with it. And then sometimes, you know, as you grow in entrepreneurship, it almost sounds like you're bragging when it's really not bragging. It's just trying to get stuff off of your chest that is real. They're real problems to you, but to other people, it's it's not.

[00:39:31]So, if that helps anybody who watches this, I hope it does. Um, and honestly, I do I do want to to say that this is this has been one of the major things that has shifted my entire life. Um, I think this is what makes better people.

[00:39:43]I think this is what makes better entrepreneurs. I think this is what makes better fathers, better husbands.

[00:39:48]So, if you can adopt any of these things, I think a routine and a positive outlook on life is probably two things that you should adopt. June is mental health awareness month, and I didn't want to do a corny video, but I do want to jump on here and give you guys two things that have really changed the way that I think and the way that my mentality has shifted in a positive direction. I wasn't always in a really positive mental state as I was building out these brands and doing all the things that I do. But coming from a 10-f figureure CEO, I think it may be super beneficial for you guys to understand how I deal with stress and how I handle all the stress that comes with being a highlevel operator. And I think that if you implement these two things in your life, you should see a drastic difference in who you are, how you show up every day, and just overall how you feel about life.

[00:40:32]You want >> Well, that's that's the other thing like the other thing I was thinking about like was the ease of the measuring process, you know, because I do feel like people like older people and and someone like that isn't confident in their abilities to measure. So maybe even sending out like I think this is actually a really cool idea for you sending out like a paper measuring like a roll like a measuring roll and it's sounds stupid but you could have it as an option. So like on the on the part of the website where it says you go to measure and you put your measurements in. Think about having like a roll like you know like the old school um measuring tapes you used to like measure like a guy when they're getting fitted for a suit. So, imagine sending that.

[00:41:29]You send it, they pull it across their window, and there's one that says width, there's one that says height, and then on the width one, they bring it out and they mark the tape and they roll it back up, put it in the bag, and then they do the same thing on the one top to bottom.

[00:41:41]They roll it up, put it in the bag, and then it kind of prevents them from having to feel like they don't know how to read a tape measure. Cuz I would bet you 90% of people don't even know how to do that. We just finished a one-on-one session I had with a pretty solid entrepreneur. And one of the things that I absolutely love is when I get entrepreneurs that are absolutely penetrating like the most random spaces where there's like no innovation for so so long. So this kid started a blackout blind company and he went from 4 million to 40 million to 100 million. And it's just so sick to see like I love seeing people go after the ugly not so cool spaces because like no one plays in those spaces and it's so easy to just [ __ ] take them over. And if I gave if I could give any advice to anyone watching these vlogs is like go after the boring [ __ ] like the blind companies. I have a kid who uh created if you guys know what Gojo is, Gojo is the uh hand soap that mechanics use, but it like [ __ ] destroys your hands. And he came out with like a healthy Gojo for like the new modern like mechanic guy and he's going after like all those YouTube mechanics and he's [ __ ] crushing. So again guys, like it doesn't have to be the sexy CPG beverage [ __ ] supplement. Like think outside the box.

[00:42:50]Go after the stuff that no one's penetrating, no one's [ __ ] with. Like you'll win there. You'll win way easier.

[00:42:55]Think about the people who aren't excited about an opportunity or aren't excited about a category and go steal that category. And and that's the best advice I can give you.

[00:43:13]>> Oh my god.

[00:43:16]>> I don't see Mr. No.

[00:43:31]>> What up, dude?

[00:43:32]>> How you doing?

[00:43:33]>> I'm good. Let's go change real quick.

[00:43:36]>> Rooms are definitely better here than the other hotel. Sure.

[00:43:44]So, I'd say if I'm rating hotels, I think Ariel is a better hotel in general. Like, it has more [ __ ] and just for kids, it's there's no better hotel, I don't think, on the planet. But this hotel, the the rooms are much nicer and then the view is crazy. So, >> that doesn't suck.

[00:44:07]>> That does not suck.

[00:44:08]>> Doesn't suck.

[00:44:09]>> How much did you pay for this spot? Uh, I think this was the most expensive hotel for the trip. I think it was like 45 or 50,000. Next time I come, I'm interested. So, these are all villas that you can rent. Um, not not through the hotel, but apparently there's villas that you can rent. So, these look sick.

[00:44:23]So, I would love to get like one of these houses one day. Super dope. I mean, the grounds are insane for kids though. It's just tough cuz it's super like it's a little too bougie, honestly.

[00:44:31]And like the people are like, you can tell they're like not comfortable with like Enzo running through the pool with 7,000 of his toys. But, I don't give a [ __ ] It is what it is. Um, yeah, Ariel is definitely for a child in south of France or maybe in the world, Arielis is the best hotel. There's nothing even that comes close to the the stuff it has for kids in the amount of like catering they do to children. So sick. But this hotel is beautiful.

[00:44:55]>> If you didn't have Enzo with you, would you choose this or Ariel?

[00:44:58]>> I think I would still choose Ariel just because it's so close to town, too. Like this is more like private, very boutique, like super luxurious. There's probably like 20 rooms in the whole hotel. has great reviews. People swear by it. I think this is like Ariel Ellis and this are probably the one and two in Staint Trope, but this is like a little bit further away from Staint Trope and they say that people like celebrities like to stay here more cuz it's just a little more private. I just with Enzo I wouldn't I wouldn't stay here again. And then also I think myself I would probably just if I had to pick between the two, I'd pick Arielis. The gym is way better at Arielis. Um it's just better. It's a better hotel.

[00:45:32]>> I think these vacations help me like regground myself more than anything.

[00:45:36]Like I think it's more of like I burn myself out to the point where I need to take a vacation and then I take a vacation and it like refreshes me to go back to work. I only need I don't need these are long. Like I think I talked about this in another vlog a long time ago, but like for me the way I kind of like work is I don't really have like an off. I go 24/7 365 and then I'll go until I feel myself like burning out a little bit and then that's when like me and Sammy will take like a little 3-day like weekend trip somewhere. Uh, usually it's like the Bahamas or Turks or, you know, something super close to our house. I can get there within an hour, same time zone just in case [ __ ] goes wrong. Um, and that's that's like what I really like to do. Uh, those are like the perfect trips for me. 3 days, go somewhere, disconnect, be available if, god forbid, something goes wrong, but really just like spend time and and recharge, train, be in the sun. Like being in the sun and this is like my favorite thing in the world. So these trips are more for my wife and my family. Like staying away for a month and being fully intentional and trying to spend as much time with them as I can. That's that's unique for me. It's not normal. So every summer that's what we usually do. So usually in June cuz it's our anniversary month and it's just like a great time to come to Europe. We usually will come to Europe in June and then in July we'll go somewhere else.

[00:46:51]Whether it be Aspen, um we have a condo in Aspen or go to the Hamptons and rent a house for the month of July. Like those are the two months of the year that we really try to be away and it's so [ __ ] hot in Florida during those months. It's just not worth being there anyways. Uh the farm isn't done yet, but once the farm's done, you know, we'll definitely spend a lot of time at the farm in the summer. It's right in the Blue Ridge Mountains. Um so I think we'll spend probably some of the summer there and then definitely most of the fall/ Christmas time there. Um and then come back to Florida for the rest of the year. So the winter's beautiful in Florida, too. So it's hard. We're going to figure it out. But I think like fallish like leaves changing will be in at the farm and then for Christmas maybe stay at the farm just cuz it's a little bit more I guess you could call it like holidayesque like the the colors you know the cold and then right after Christmas get back to Florida and uh and spend the rest of the winter in Florida.

[00:47:44]>> How do you tell when you're burning out first?

[00:47:46]>> I can just tell like I'm not I don't like I love to work. Like it's my favorite thing in the world to do. So for me, I immediately know when shit's not right when I wake up and I'm like, "Fuck," you know? Like I just I know. I can tell by my performance, my productivity, if I'm like I I'll catch myself like doom scrolling. Like that's not me. I love to I love to be in it. I love to be working. I love to fill my calendar with [ __ ] to get, you know, be as effective and as useful as possible.

[00:48:10]And I'll I'll I can tell I'll be the first one to tell. People won't notice and and I'll notice. I'll be like, "I get the [ __ ] out of here for a day or two." And then I'll be gone. I'll come back and I'm ready to rock again.

[00:48:22]But listen, here's the thing. They definitely know what they're doing. So the at first I was like, "Jesus Christ, these people don't know how to log into TikTok. That's a problem." Um, they're good. And what I will say is they do take it's about a 30 to 60 day ramp up.

[00:48:34]Like full honesty, I was in the same boat as you. I was pissed off. I was annoyed. But they they did come through and they did do a good job. So what I would do for them though is I would go back to them and say, "Hey guys, look, two things. I know I'm a small brand."

[00:48:46]And almost play like the sympathy card.

[00:48:47]Like I know I'm a small brand and I'm probably not that important to you guys, but I also like I feel like this space is so un untapped, right? I feel like there's so much potential here and we're not going against a thousand other companies that do the same [ __ ] So, if we do this right, there's a good chance we go viral and this becomes a very big deal for you guys. So, what can I do to make you guys want to put a little more attention on my brand? Is it something along the lines of if we hit these certain goals, right? if it's 100k a month, 200k a month, maybe they get a percentage of the sales or whatever, but say, "Look, I'm I'm invested for this to make sense for you, too." But like, I also need to feel like you guys give a [ __ ] about me as as an employee, as a as a customer. I'm not spending 25k a month for no reason. So, it's very important that when you're delivering these goals and delivering these these, let's call it SGMs, whatever we want to call them, we're making sure we're delivering them on percentages of net revenue because that way it gives the team the guardrails to stay in. And as long as they stay in those guard rails, they feel like they can finesse and play. And it gives them a a level of leadership that you wouldn't normally get. So my my my whole entire, you know, to sum all of this up is I did I did the best I could at delivering this message to middle management. Middle management took that and took it into dollars, delivered it to the team in dollars, and then we [ __ ] missed out on a lot of money because they just weren't following the right the the right KPIs and the right guard rails. And this is the same concept in SGNA. If I can bring on a team member that I know can bring in an extra million,2 million, $3 million a year, do I really give a [ __ ] if for one or two months it's going to make SGNA go to 5% instead of four? Absolutely not.

[00:50:23]Right? But that's the forward thinking that you guys need to be doing and allowing your middle level management team to one understand exactly what you're saying and deliver the message in the same way. If I had to tell you guys that the amount of company I'm remember I'm doing a ton of M&A right now and I'm I'm in the weeds of a lot of different companies learning about them understanding them. The one thing that I see in all of them is the message from leadership to seauite and the message from seuite to middle management and the message from middle management to lower management quite literally is a total opposite message by the time it hits the bottom. It is not even close to the same message that I speak to my C team. So, what that means is I need to do a better job of of telling the entire team something, right? I need they I need my [ __ ] guy sweeping the floor to know exactly what my guy who's my COO knows.

[00:51:15]And the more time and the more the more effort you put into building these goals and building these KPIs and building these building blocks and these SGMs, the more you're going to see the whole team is involved and the whole team understands it. call that you guys saw was my Lunetti call with which is the group of entrepreneurs that I uh I kind of is it mentee or mentor? I don't know which word. I always forget. I'm their mentor. Okay, whatever it is. Um and we went over the same stuff we're doing in my business right now. So again, I always say this, but what I really like to do is I like to kind of take what I'm doing internally in my internal team and relay similar information obviously at a much higher level to this group and kind of help them build structure, strategy in their own businesses. And I love seeing the progress that they make. So that was me reviewing an SGM that one of my uh my mentees had built. Uh, and it was great. Little things to tweak here and there, but ultimately like leaps and bounds in improvement and definitely helping her build her business the way that she needs to build it in a way of making more revenue, making more profit, all the above. All right, guys. So, we are wrapping up this vlog. We are going to be leaving St. Trope the day after tomorrow. Um, but I do want to outro this vlog with something super important to me and super special to me. So, a dear, dear friend of mine, his name is John Laviano. his son is battling something that I wish no family, no parent, no child should ever have to go through. Um, I'm going to put the link in this description of this video. And if you guys love this content and if you guys love what I do and how I show up for you guys on a daily basis to give you guys a ton of value, I would love for you guys to donate even a dollar to this GoFundMe. Um, you know, this is someone who is a dear dear friend of mine, ex-military, ex police officer.

[00:52:56]Um, and I and I don't do this ever. I've never ever asked anyone for anything in my entire life. Uh, but in this case, I'm gonna ask you guys, if you guys love and support this channel, if you could please, uh, you know, five bucks is is massive, and if we can get a few people to do that, I think we could really take care of his son. Um, he just got they found a mass in his brain. Um, and he's just going through a lot. So, I love you guys. Thank you guys for the support as always. And I'm sorry I'm ending this vlog on such a downward spiral of sadness, but I think that if we all band together and we do this, then we can really make a change. And I would never do something that I don't do. So if you guys look, I've already donated about $4,000 to this GoFundMe. So please donate. Appreciate you guys.