there's something wrong with the kids...

[00:00:00]Why the are kids not acting like kids anymore? I'm going to try and say this in like the least creepy way possible.

[00:00:06]>> I was at the mall the other day and I saw this like 10-year-old [music] girl dressed head to toe in Lululemon. A full face of makeup. Like, dude, >> what the actual >> I don't know, bro. It just feels like kids aren't really kids anymore.

[00:00:18]>> So, >> there's something strange going on with the kids today. I don't know if there's something in the water, but something is off. Something isn't quite right. Unlike my generation of girls who spend our afternoons playing outside in the sunshine or making our Barbies kiss and playing with our kit and koodleoodle or sticking tiny little gems onto our ears because we were too young to get our ears pierced. This generation of young girls is marching into Sephora like a tiny miniature army, ransacking the joint and spending money that honestly I'm shocked they even have access to.

[00:00:45]Slathering on anti-aging skincare like middle-aged women and dressing like small adults.

[00:00:51]>> They have the new SummerSense.

[00:00:52]>> Oh my god, you're not kidding.

[00:00:57]Look at this full size.

[00:00:59]>> These little girls are growing up way too fast and it's only going to end in disaster.

[00:01:04]>> I really don't get why you guys are so scared of the 10-year-olds in Sephora.

[00:01:08]>> Skin care time, baby.

[00:01:13]>> I love this recipe.

[00:01:17]Does anyone else notice that the younger generations, especially younger little girls, just don't seem to have any sort of childhood anymore? As an adult and mother myself, I'm watching this change in girlhood, and I'm not going to sugarcoat it. I'm a little bit concerned. Call me a Karen, call me a meddling millennial, call me ank for all I care, but something is up with the kids these days. And from where I'm looking, it ain't good. Don't believe me? Watch this.

[00:01:41]>> Hey guys, get ready with us. What are we using? Retinol >> also before retinol she likes to do her hyper venictation her niainamide 20 >> like this lighting I'm going to >> what are you going to change it okay >> okay let's put my retinol helps with dark spot [music] I put this on every single night it's for actually kind of my dark spots under my [snorts] >> I'm sorry but an 8-year-old should not even know what retinol is, let alone be applying it to their face. These little hordes of children entering Sephora with a shopping list as long as their arm and their cash to splash is a major concern.

[00:02:22]As much for their delicate skin barrier as for their developing sense of self.

[00:02:26]My 8-year-old's first get ready with me.

[00:02:31]Now, I'm not yelling at the little kids.

[00:02:34]I'm not mad at the girls. I am mad at the machine that is turning girlhood into adulthood well before their time.

[00:02:39]Gen Alpha is becoming a major beauty consumer category with brands knowingly and increasingly building products and marketing around them. They're seeing the demand and they're rising to meet it. Fair, that's what brands do. But when we have skincare brands literally developing products for 5-year-old girls and building entire ranges around little kids, it's [ __ ] up. Like look at the actress and influencer Sheay Mitchell who spied a gap in the market and decided to hah ching cash in with her own brand of skincare aimed at toddlers.

[00:03:07]Yes, you heard me correctly. brand Reinie designed for ages three and up.

[00:03:11]Now, I have a 3-year-old. Admittedly, he's a boy, not a girl. But even if I had a daughter, I can guarantee you that I would not be buying her a hydrogel sheet mask for $34 each or makeup remover wipes. Here's Sheay herself in a video promoting said makeup remover wipes. And honestly, I had to laugh because apparently, as Shay says, these makeup remover wipes are very effective at removing makeup, even for adults, even though they're designed for children. I actually have a full face of makeup from today's shoot, as you can see, and it's time to take it off. These wipes are incredible for your kids, obviously, which is who they're designed for. So, I'm going to use one of these, and honestly, it's taking off my mascara. I have fake lashes on with glue, but this has taken off all of my face makeup. But this is the very same woman who was paid to promote the Beor makeup removal wipes back in the day and produced this very realistic, totally natural video. These cleansing waters deep clean and remove stubborn makeup allinone. And I've obviously tried my fair share of makeup removers, but these are by far my favorite.

[00:04:20]Even waterproof mascara. Consider me influence. Then there's this skincare brand for children, Everden. No, Everden. Ever Eden, which is, surprise, surprise, sold at, you guessed it, Sephora.

[00:04:32]>> Sephora just launched another skincare brand for babies. Ever Eden, Sephora's newest skincare line for ages three and up.

[00:04:39]>> Can someone please explain to me why a child would require a multivitamin face cream that costs $59, but it gets even worse. There's also a face cream for babies that cost $64. And there's also a $20 lip balm for babies.

[00:04:53]>> There's absolutely nothing wrong with girls just want to be girls. There's a huge controversy when it comes to kids in skincare. These are specifically formulated for kids, not just teens and adults. Honestly, skincare teaches hygiene and routine at a young age. And as a girl going into a woman one day, that's important. I don't know why y'all are so against it. They have a kids multivitamin deodorant. This is her go-to right now. It keeps my girl glowing, her skin moisturized without me having to worry about any harsh ingredients. I don't know why y'all are so against it.

[00:05:24]>> I'll explain why we're so against it.

[00:05:26]Because a skincare routine for babies and toddlers and little kids is number one entirely unnecessary, expensive, and pointless. Number two, it doesn't teach hygiene at all. Hygiene at that age should be nothing more than washing your hands with soap, wiping your butt, brushing your teeth, maybe washing your hair, not a skincare routine. Not to mention that kid does not need to be using a deodorant. A teenager, okay, yeah, I will concede that's probably necessary. But how old is this child?

[00:05:50]What, 10 years old, younger? I don't care if the deodorant has multivitamins in it. Also pointless. But little girls applying unnecessary products, multiple products onto their delicate skin.

[00:06:00][ __ ] please. Quick pause because I need to show you guys this epic app, Free Cash, who is kindly sponsoring today's video. And this is one of those little phone habits that actually makes sense. I am already on my phone throughout the day. I'm already playing little games when I'm waiting in line, where I have 5 minutes between school runs and emails and filming and editing.

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[00:07:41]Oh, and I just heard that Harper Beckham, the daughter of Posh Spice and David Beckham, is set to launch her own skincare line aimed at, you guessed it, young girls. Now, I will reserve judgment on this until I see what it's all about. But it does slightly concern me that it seems that skincare aimed at young girls is becoming the new big thing. The adult skincare market is obviously saturated, but kids skincare, that's an uncharted new frontier. So much money could be made. Heck, maybe even I should develop a skincare range for 3year-olds could cash in.

[00:08:14]>> Give me money.

[00:08:15]>> Now, I don't know how many of you girls watching this are my age or older or younger. But this is me when I was a little girl. I was all poofy hair and scrawny body and crooked teeth and features that honestly didn't quite fit my face yet. I was utterly obsessed with makeup from a young age. But was I allowed to wear it? [ __ ] no. There is no way in hell I was ever leaving my house as a child in a full face of makeup, let alone spending my evenings applying my eight-step skincare routine. Could this be part of the reason why I was such an awkward-looking child? Potentially. But this might be a hot take. I genuinely think that we all need to go through that ugly duckling, not fully grown phase while we're young, because otherwise, what the hell are we going to laugh at when we're older and hot? Don't take the ugly, awkward phase away from our girls, Sephora. Anyway, I digress.

[00:08:55]And this is the problem with these skincare brands targeting little girls.

[00:08:59]It's teaching them to see their face as a problem before they even really understand what they're looking at. I mean, they should be playing with toys, not staring at themselves in a mirror, dissecting their non-existent skin problems. We've got these tiny little girls looking in the mirror, searching for pores, texture, dullness, wrinkles, flaws that don't even exist yet. And the most sinister thing about it is that once a girl learns to examine herself through the lens of the beauty industry, it's very, very hard to unlearn.

[00:09:27]>> You're beautiful.

[00:09:29]your beautiful little girl.

[00:09:33][snorts] She woke up this bed. She was not feeling good about herself. She said she didn't like how she looked. She was getting older.

[00:09:44]Sis, show them your face.

[00:09:46]>> You're beautiful.

[00:09:50]>> Okay.

[00:09:54]>> I really want to get it, but you should know.

[00:09:57]Genesis, look at your skin. Look at me. Your skin is so perfect.

[00:10:02]>> No, it's not. I need more.

[00:10:03]>> And I mean, these brands can use all the PR friendly labels they want, but the reason they're getting backlash in the first place is because most adults can see that targeting skincare to little girls that are that young is pretty bloody off. They can say it's all in good fun and the little girls want to be like their mom. But no, they're teaching little girls that beauty is something that you have to maintain, monitor, and spend money on constantly. I mean, we already have enough of that anxiety as teenagers and adult women. Can't we let our little girls be little girls? I will give him credit where credit is due.

[00:10:33]It's genius marketing. These brands are essentially creating future customers by planting the seed of insecurity early.

[00:10:40]Very smart.

[00:10:41]>> And I was kind of just like, oh, I need this or else I'm not beautiful. And it just like really made like this impact on my mind that I have to fit this or have this to be beautiful. It was one that she was using which I was unaware of and it has retinol in it. So that was part of her skinincare routine at that point which [music] when she started getting the blistering. I was completely dumbfounded that this was packaged [music] obviously in a way that a lot of kids are using these masks.

[00:11:06]>> A little girl skincare collection should not rival that of a 30-year-old woman's.

[00:11:10]And yet here we are.

[00:11:11]>> Okay, for everyone freaking out about 10-year-old skincare, here's my 10-year-old skin care collection. Now, we can sit here and blame social media and blame society, but we are society, so we're really just blaming ourselves.

[00:11:23]I blame the parents as much as the brands. I really do.

[00:11:27]>> Skin care time, baby.

[00:11:32]>> I love this Glow VX.

[00:11:36]If I had asked my mom at the age of 10 to buy me an $80 moisturizer, she would have first looked at me in shock and then probably laughed in my face and not even graced me with a no because that would have been obvious.

[00:11:47]>> Hate comments. She's too young for skinincare. She doesn't need to be using that. I think you're wrong. I don't even use that much. And what I do use, I think I need.

[00:11:55]>> These little girls aren't working because I mean, as far as I'm aware, child labor is still illegal. So where are they getting the money? The bank of mom and dad. And if the parents are letting their little girls spend huge amounts of money on skincare and makeup and the perfect aesthetic outfit, that's not parenting. That is enabling. My pronouns are USA. [music] [music] >> Sometimes I feel like we're getting so gentle in our parenting that we are forgetting how to say no, even when a no is in the best interest of our child.

[00:12:30]And I say this with love. I am a mother and sometimes when my kids ask me for things, I say no. If I know it's not good for them or it's a waste of money or it's going to get played with for about 5 seconds and then discarded in the corner, I say no.

[00:12:42]>> Back to school skincare routine. All right, I want to feel glowing. I want to feel confident. So, let's use sincerely yours.

[00:12:50]Look at that glowing. So, >> if the parents aren't buying the products, the brands are going to stop producing the products for the twins.

[00:12:57]It's quick math. No customer, no product. Oh, by the way guys, just going to interrupt this video because I've put together a little care package. We finally finally got rid of all the brow products. That took a long time and I was like, what am I going to do now? So, I put together a little PR care package for you guys of products that I love, but I know I won't get around to using.

[00:13:14]And I feel like it's nicer to give it away to you guys rather than just hoard it all in my room. Like, what's the point of that? So, we've got the Born This Way Natural Nudes palette. I was sent this and it's absolutely beautiful, but will I use it? No. We've got some Nova Beauty lip products. We've got a lipstick and matching lip gloss. And this one is actually my favorite. This is the Typology under eye concealer, but it's actually skincare with a hint of coverage. It's amazing. But I already have one open that I'm using, and I'm like, I've got this one extra. I'll give it away. So, if you want to get your hands on that little love package from me, head over to my Instagram. My Instagram is @ Stephanie Lang_. Leave a random comment on any of my newest pictures. Doesn't matter what you say.

[00:13:49]I'm just going to go through the comments and then pick one of you at random, send you a DM, and then I'll send you this little this little care package. I would really love to start doing this kind of thing on every single video if I can afford it. Postage from Australia is so expensive, but I think it's a nice thing to do. Talking about parenting, I try not to judge. But then I came across this video of one Jonathan Jolie of Sakone Jolie's family vlogging fame. It's him and his daughter Edie showing off all her skincare products.

[00:14:16]And honestly, it gave me the creeps.

[00:14:18]>> This is my daughter Edie. And if you don't already know, she's a [music] big fan of skincare.

[00:14:22]>> I'm so happy. I love skincare. This is my number one product. My number two product. Three, four, six, eight, number [music] nine. And this is weird number 10. I also have to use this in the morning every morning. Otherwise, my face looks like we [clears throat] didn't talk about [music] how it looks.

[00:14:36]>> First of all, I hate Tik Tok parents with a burning passion. The kinds of parents whose entire career strategy is to basically pimp their little kids out for social media clout, fame, and money.

[00:14:45]But then I noticed as part of Ed's skincare collection was a Soul De Janeiro Brazilian Bum Bum Cream. Please tell me why a 10-year-old is using a cream designed to smooth out the look of your butt skin and reduce cellulite.

[00:14:58]Questionable, icky. I don't like it. And don't even get me started on the 5-year-olds who are literally wearing a full face of glam to go to school. And I say this as a professional makeup artist who was also obsessed with makeup as a child. And I'm currently spending my life savings in product development for my own cosmetics line. I love makeup, but this [ __ ] really riles me up.

[00:15:17]>> I have to get ready for school in 30 minutes. I said 15.

[00:15:21]>> We're doing 30. You know, I can't DO THAT. I DON'T KNOW WHAT TO WEAR OUT hair makeup. Watermelon glow. I usually have a tiny bit more skinare than that, but I'm moving on to makeup.

[00:15:32]>> Oh, halo glow doesn't really do anything to my skin.

[00:15:35]>> Got so cutesy eyebrow.

[00:15:42]>> Okay, I still have to do my hair.

[00:15:45]>> That was not very lier fantastic.

[00:15:48]Hello, Juicy Plump.

[00:15:50]>> Back in my day, these were the makeup products that us girls were playing with. We were just having fun, playing around. We weren't using actual adult cosmetics and applying them with the knowledge of a makeup artist before going to a kindergarten class. That's not play. That's not just for fun. That is for aesthetics. That is to try and fit the beauty standard. And that is not good for a little girl. We have enough of that pressure as adults. We don't need our 8-year-olds feeling it, too.

[00:16:14]Let them be kids for goodness sake.

[00:16:16]>> First, I'm going to do my eyebrows. I'm going to use Charlotte Tilbury. I just push them up and I curl it. Next step is we're going to use concealer for our eyelid. I'm going to take a brown color and put it right on the edge to make a wing. Love, love this mascara. It makes your eyes thick and long. Look how long and beautiful and glorious these lashes are.

[00:16:49]Then there's the outfits. Now, I don't know about you, but I find it somewhat unsettling when I see these teeny tiny little girls being blasted all over social media by their parents, their caregivers, their adults, whatever you want to call them, in even tinier outfits. Teenagers who aren't even old enough to drink or drive, walking down the street in packs, in clothes that barely cover their butt cheeks or nips.

[00:17:11]Little girls are now dressing like mini adults, and it's not okay. Where are the pink unicorn t-shirts and bike shorts?

[00:17:16]The clothes made for playing outside and riding your bike until the street lights come on and you have to go home. Where are the cute jumpers and the comfy leggings? Why are all these kids dressing like adults like Kim Kardashian's daughter, Northwest?

[00:17:34]She is walking around town with bright blue hair, extensions down to her butt, mini skirts, stockings, and piercings in her nose, lips, and hands. And now look, I love that she's experimenting with her look and self-expression, but the girl, and I use that word intentionally because she is a child, is currently 13.

[00:17:50]Then there's this outfit that she wore at the age of 12, which features a pushup corset. And I am trying very hard in this video not to come across as some boring stuffy grandma who is policing females modesty and dress codes. But a 12-year-old girl is a child, and children should not be dressed the same way that a grown adult woman should be.

[00:18:10]This is not normal attire for a child.

[00:18:13]>> Unfortunately, y'all hate on Northwest because y'all parents were wage slaves that couldn't afford to allow y'all to explore self-exression. They bought you the shoes that they could afford, not the shoes that you really wanted. They didn't have the money to allow you to to experiment with hair color or makeup or clothing styles. Not because, oh, you're a kid and kids can't cuz they couldn't afford it. I mean, okay, as someone whose parents were indeed wage slaves, interesting take. Rude as [ __ ] but okay. I still think the age of 12 to 13 is too young to be dressing like this. I love the style. I'm just not sure about the age. Anyway, kiddos, I'm going to leave this video here. If you want to see more from me, come join my membership. The button to join is underneath this video, and I'll also put a link to join in the description box.

[00:18:55]That's where I post my exclusive content like vlogs and deep and meaningful chats and personal stuff. What's actually going on in my real life behind the video essays, things that I just wouldn't talk about here on my main channel. Basically, it's the real life stuff for the girlies who want to be in my real life crew. Also, if you want to potentially win the little care package giveaway, head over to my Instagram @ Stephanie Lang and say hi or whatever you like. Doesn't matter. And I will choose one of you at random to send a little gift to. And before we go, don't forget to check out the free cash app.

[00:19:23]The link will be below. And I'll pop the QR code on the screen right here for you guys to make it easy for you. I mean, if you're already on your phone playing games or mindlessly scrolling, you may as well head to free cash instead. It makes what could otherwise be a menial task into something way more productive.

[00:19:37]Free cash is a simple way to earn a bit of extra cash from the time you're already spending on your phone. Like I said earlier in the video, you can cash out from $25 through options like PayPal, Visa, Amazon gift cards, and more depending on your country. And if you sign up through my link, which I'll pop down below, you get an extra $10 bonus after completing your first offer.