Will Qantas Project Sunrise be worth 21 hours onboard?

Qantas' Project Sunrise represents a new frontier in ultra-long-haul aviation, offering non-stop Sydney to London flights on specially configured Airbus A350 aircraft. The route selection prioritizes Sydney due to its higher proportion of premium leisure and business travelers who can afford the premium pricing, with London chosen over New York due to the strong historical 'kangaroo route' connection. The 21-hour flight is primarily designed for premium cabin travelers seeking the shortest journey, with time savings of up to 4 hours compared to one-stop routes via Singapore. The cabin features include a 1-1-1 first class layout with separate seats and beds, a wellbeing zone between economy and premium economy, and business class with sliding doors. Reward seat availability will be limited initially, with pricing expected to be 20% higher than current one-stop fares, though point redemption will follow existing pricing structures.