The Power of Trust in Consumer Choices #customer_review #customerexperience #customersatisfaction

Añadido: 2026-05-25

[00:00:00]Consumer always don't buy the best product.

[00:00:03]They buy for what they trust.

[00:00:06]Example example something immediately I can tell you is Amrutanjan. Amrutanjan is a 150 year old brand which is trusted. There might be a gel, there might be a some other application for headache but people go back to Amrutanjan, people go back to Iodex.

[00:00:20]Yes. So the trust and if they are able to recognize this product is good for me for this particular thing and they remember and if it is accessible easily, they will buy the product. Because here require it requires branding, packaging, pricing, retail placement as much as the formulation.

[00:00:40][music] Yes, we agree good product is a must. Second is we also should have the proper distribution and then we also should have a customer trust. Customer should come back and buy my product.

[00:00:52]Just one question here. Can FMCG business grow without proper distribution?

[00:00:58]Or maybe some minimum distribution? Uh it's a good question. If it can grow, no it cannot grow. Then whatever growth you are seeing in terms of volume will be a temporary growth. Without distribution because today's matrix if I'm able to say close to 90% of the any FMCG business comes from general trade.