The psychology behind negative news 🧠

Added: 2026-05-19

[00:00:00]Do you know why the news is so negative all the time? Because it goes all the way back to like our tribal instincts.

[00:00:04]Back in the day when you lived in a tribe, every day was a threat. You did not know whether or not the howl that you heard that came from the woods was a threat from an enemy or if it was just a wolf. We have been trained since the earliest of the prehistoric caveman ages to identify everything around us in an effort to preserve our own life. And they call it negativity bias. [music] You take an angle that's more negative, that's fear-based. You care more about that headline than a positive headline.

[00:00:27]Look at this man who donated a million dollars. the Boys and Girls Club. No one cares. What they [music] do care about whether or not my life is in danger if like we're going to go to war. You're going to read those headlines out of self-preservation trying to protect yourself than anything else. But that's why the news does it.