Merchant provides a sharp, market-driven analysis that effectively exposes the gap between technical ambition and formulaic storytelling in contemporary Pakistani cinema. His insights offer a necessary reality check for an industry caught between genre novelty and outdated tropes.
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Trailers Review Of 3 Movies | Zombeid | Psycho | Luv Di Saun | Shaan Shahid | Fahad Mustafa| MehwishAdded:
Assalam walaikum viewers you are watching CH Entertainment Abid Merchant sahab is present with us a lot of things are going to be discussed well the teaser of Psycho has come out so far we will talk about a lot of that as well but regarding Jogi and Luv Di song we will ask Abid Merchant sahab and I had told you this in the last video, he had also told you so now I will ask him again whether after watching the trailer did you get in any mood or is it not your first priority right now we will also ask this and along with this a lot of comments also came in reference to Abid Majid sahab and let us tell you that two- three projects of his are under process in which one is from Bangladesh as well he has done two-three more projects including Wakri, poet Khan Marum sahab had given us an interview so at that time our common man was not Alex Leg with Merchant sahab but his film was teased and it was probably a bit controversial as well because of this it may have been released in festivals etc or it may not have been released here but let us tell you a little brief because of this he is fond There are many producers to watch films, I mean I have seen and heard about wildly different types of producers, but what they call love is actually for films, so we will ask about these Eid films which are coming out, in which you are often seeing them on the back, on the back top, and some claims have been made, big claims have been made that Zombie is the first film on zombies, Zombie film is the first film and there are other and third things like this. We will talk about this also.
Which movie can work? We will talk about this also. What are the expectations? Let's talk about how much we should expect from whom.
Thank you very much Abid sir. First of all, please tell me about Zombie because the trailer has come at the end till now. So are you in the mood to watch a movie or not?
Thank you very much Zaheer Sahib. No, I saw the trailer in the cinema. Yesterday I went to see Top Gun. Top Gun has been re-released worldwide for a week on its 40th anniversary. Yesterday I went to the cinema and saw Top Gun and Average in Top Gun. I had a lot of fun. So I also saw the zombie trailer in it. No, I'm not into zombie movies.
Actually, look, I will not say at all that the film will be good, bad or this. The trailer looks great because people are probably interested but I am not interested in zombie life.
So that's why that film is not appealing to me because I am neither fond of horror movies nor of zombie movies. Zombie is getting you know very old. 80, 90, 200 big films have been made all over the world. And the VFX work etc. in the trailer looks very good.
The way the trailer has been presented. The trailer was presented very beautifully.
And I am sure there is a huge following for zombie type films. So, I wish both Nabeel Qureshi and Fiza Ali Mirza from the bottom of my heart that their film is a success. I think it will be successful because the public likes these types of films. Especially today's generation probably likes it more.
But we are a bit older generation and like to watch more serious films. So maybe you said, I will definitely go and watch it because we will also review Zombies again. But again I will say that the trailer is good. The trailer is fun. The view from the trailer was good.
The way the trailer looks and the VFX work looks great. It feels like a hard-earned production. It is not like it is a low budget film. It is looks like a very high budget film. So, my view on Zombie is that the trailer has been cut very beautifully. The performances seen in the trailer, both from Fahadh and Mevesh, look good.
In the background of that, he told that after the time of Corona virus, a more dangerous type of virus has come which is spreading due to people biting each other. So I am sure the public will be very interested in this type of film because it has entertainment value. So I think out of the three films, Zombie can probably go to number one because it is a picture which will probably appeal to today's generation as well and definitely both Fahad Mustafa and Mehvesh Khan have star power and both of them have a following whether you call it Karachi or Lahore or Islamabad or Rawalpindi or wherever you say, Mehvesh Khan has a following everywhere and Fahad Mustafa also has a following at this time especially after his last film Aag Lage Basti Mein.
So in my opinion, after watching the trailer, it seems that Yes Zombie can be at number one.
Chau, what you said about the claim, yes it has been claimed that it is Pakistan's first zombie thriller film. So I would like to tell the viewers that this is not Pakistan's first zombie thriller film.
A low budget zombie film was made in 2007 called Jiba Khana. It was made by Khan and it was low budget. was released in cinemas. It was passed by all three censor boards.
And this was a zombie. The first zombie film made in Pakistan was Zibakhana, which was also released in English as Slaughter House and Hell's Ground.
And after that, maybe as you and I were discussing, you mentioned that Abu Aliya Sahib also made a zombie double budget zombie film. So this is probably the first big budget zombie film. But before that, there are two budget films and Jiba Khana's cult following even today, which is fine 20 years from now.
Absolutely, I have heard a lot of praise for him. Unfortunately I am not watching. But I have always heard his praises.
I have seen it, it is a cult film. And a well made low budget film which not only ran in our cinema but also ran in many popular film festivals and won awards as well. So I wish both the producer and director and all the cast and crew of Zombie the very best of luck for the Eid release.
Okay Abid Bhai, tell me one thing. Look, you probably watch Hollywood movies more than me and you watch them very carefully.
Whenever Pakistan or India tried to imitate Hollywood films, it was because their budget and their style of making were different. Let there be a change all together. Now, in the trailer you don't see any horror comedy in it.
This horror zombie horror film looks pure.
There is no comedy dialogue in it.
Horror is a bigger challenge because when you make a horror comedy, you can compromise on its production quality because it is a comedy film, so you get a margin in it that it is okay. But how will you feel when you get serious and give him a tough fight? We will be able to compete with Hollywood's productions, look, I am not talking about acting. I will do good acting. I'm talking about production quality. Look, first of all let me make one thing clear that zombie life and horror life are two different things.
Ok? You can definitely call zombie horror a life, but zombie on its own is also a life of its own, and zombie is a big life of this kind.
But the competition is still with us, let me explain it to Zombie Jaan.
Knowing zombies is knowing a crossover.
Zombie Jan also ventures into comedy. Zombie Jan also goes into science fiction. Zombie Jan also goes into thrillers. So the Zombie is going to be a big crossover type thing that you can fit anywhere. But after watching the trailer, I felt that the production value is visible in it. Yes, okay. We do n't have a $100 million budget that you would make a Hollywood-level zombie movie. But the feeling I got from the trailer is that it is a decent work done trailer with decent VFX, decent acting and decent visuals.
So that's why I am saying that only after watching my film will you know what the rest of the things are. But the trailer definitely gives the feel of a good film and the production value of the film is good.
Okay, and secondly, tell me that just like we say that the children will go and start a family, that is why we are saying that it will also take a hit, but I don't think that the absence of air-by factor in it is affecting it. The reason for this is that the film guy is doing it.
Although it has fewer views than Jio. It is very surprising that the trailer uploaded by Jio is less.
Although Filmywala may not have as many subscribers as Jio has millions of members, but Filmywala has got a good viewership on its own, so I think this is a factor for it that even minus ARY sir and minus banner, a film can run, and see, nowadays people who subscribe to Filmywala may not be using the YouTube channel but they are definitely watching it, they may not click on the subscription but they would be able to see the trailer, Filmywala has made very good films in the past. Sir, you should look at Actor in Law.
You can see the unknown person. ok sir.
Azam is alive.
You should watch Quaid-e-Azam Zindabad. You probably came at the wrong time.
More films came along with it. Otherwise you can also watch Load Wedding. Perhaps one of the weakest films of Filmwala was the one he made in Kashmir.
Apart from that, all the Khel Khel Mein Khel Khel Mein Bangladesh sorry Khel Bangladesh Khel Khel Mein and the interesting thing is that Nabeel Qureshi's film is one of those perhaps few films or one of the few films in which Fad Mustafa is not there, in which someone else was there or the tone of the tone was made that Nabeel has made the film without Fad Mustafa.
All the films he has made till date have done decent business and have given decent entertainment value.
So I feel that there is good entertainment value in Zombies and it does not require a banner because the actors also have a following and the film wala also has his own following because he has given good hit films before. Have already given. This is absolutely correct. So, okay, now I have some faith in the mirror. People have a trust in him. I have faith. I have faith.
Well, their synchronization is very good. The gel is with each other and I think Fad and I understand each other well. For this reason, the film is completed in record time and something good comes out. You work professionally, right? See, the most important thing is that this film team is very professional and the team works professionally and they understand how to make a film. Mostly they have understanding so they know where to watch a film, you cannot say that any of their films is a drag, be it Actin Law, Namaloom Afraad or Load Wedding, no film is a drag, no film is a drag, they cannot say that there was no value in that film, each one has production value, each one has entertainment value which is a winning formula of cinema, well now let's come to the second film Love Di Song, let's come to Psycho later, where is Love Di Song standing, sir, Love Di Song, I do n't know how much ARY is backing it. Till now it has not come like Airy, like Aag Lage Basti Mein, Airy gave the backing of Jeeto Pakistan Mein Bhar Ke Utni, the backing of which is not seen in the song Love Di, the second Love Di song, the trailer of which I have seen many times, I wanted to talk to you, that is why I have a little bit of Welcome to Punjab Pro Max in this film, yes, in the middle, you are right about that touch of Punjab.
Okay welcome to Punjabi and you should do a little with Maula Jatt like this the trailer starts with the background voice over of Maula Jatt it also has a voice over of Babar Ali in it ok the second thing that I felt is you know what is Love Di song I thought that this is a formula film which people might like who want to watch but this old era you are talking about the same 90s film in this I have got that 90s feel in the story the same boy meets girl boy falls in love with girl you know yes the girl is in this kind of business if she is not liked then she is ready to leave everything for him so we have seen a lot of this there is nothing new in it as per the story you are absolutely right that it seems to be a formula film but what about the cast because you have to compete I am also Shayad in the cast of Mayama Shah, in the cast Maar Shah has to do it Aran Saeed has to do it Mustafa Sir about this What would you say, that is why I said that Zombie will go up, I told you very clearly because see if I go to the cinema and I will have two options, Love The Song which is a romantic film and Zombie which is a new type of Pakistani film. I would give the first preference to Zombied.
And one more thing before I get to Psycho.
Tell me one thing, I go to watch zombie movies. I can't get a ticket but I want to see the movie. So what will be my second priority?
Will it be Psycho or will it be Love the Song? Sir, I am not agreeing with you on this matter. If I go to watch the movie, my first priority will be Psycho.
No, you remember when we gave the review of Deemkti, both of them lived, then at the time of Deemkti, we had said about this thing that maybe my point of view was that Love Guru is not getting tickets or one of its films has released, it has benefited from it, two films have been released, there is more rush on one but it has benefited, now the way more people will come to watch Zombie, so Zombie will benefit, then if I rephrase it, from whom should Psycho get the ticket in my opinion. The trailer of his Mere Main Reez Woh Hai Psycho is not out yet. But I found its teaser very powerful.
I saw its teaser which was shown in the cinema yesterday. Its teaser was released in which it is shown that but Abid Bhai, Meera was not seen anywhere in the teaser. All glory was visible.
Sir Shan's entry was very powerful in that teaser.
Good. He has been shown as a lawyer who has never lost any case. So look at her and secondly Sir, Sonia Hussain is in her who has a fan following and is a good actor and Meera has a huge star power Sir, look at Meera has her own following because of which people see, people like both the things about Meera and people also make fun of her, people don't like both, she has a hate and love relationship, so people will go to watch Meera because of both of them and then especially this episode that happened when all the actors stood with her, that will definitely be beneficial, I think it will be 100% beneficial, I hope Psycho is also a good film, I feel that Psycho will do well, but I have one issue with the name Psycho because whenever the name Psycho comes, the title of the film Psycho comes to our mind immediately, Alfred Hack's Psycho, it is so famous, see Alfred Hack's Psycho is among the top films of the world today, okay [sound of clearing throat] so my only observation in that was that we have many names, there could have been many titles for the film, it could have been an Urdu title also, ' Y Psycho Psycho'.
This is my question to you: how far will the children and families run away from this title?
How far can a family run away from you? Saying this, I do n't know what kind of film it will be. The children may not run away but some family members might, who knows what they will show inside it.
I would have liked the title to be a little different, of course Shaan has his own star power. There is a bridge.
Meera has her own bridge. Sonia has her own bridge.
So I think Psycho will get more of what it is than Still Over Love The Song.
So the second reason is that you have given a Punjabi title, Love the Song Again, to an Urdu film.
Yes, it is not a Punjabi film. This is an Urdu film.
So then there is also a Punjabi song in the middle.
That voice over in the middle is also Punjabi. So they have seen that the market of Punjab is the biggest and strongest. So try to capture that.
But think about it, his Karachi market is also a market.
Yes, this is correct.
Sir, people should not be confused whether this is a Punjabi film or an Urdu film.
Believe me I do give reviews though.
I have watched its trailer carefully twice so that I do not say that it is an Urdu film but it was indeed an Urdu film.
Firstly the name is such and on top of that when the trailer started, it was like neither Aaj Tu Baad Heere The nor Raza nor Falaan.
Absolutely absolutely.
Well, one more thing is that the way Psycho is being sung, they have released one or two songs of it.
I think there will be no songs in Zabi. The song factor is so important because there are songs in Love The Show. Will definitely be in Psycho.
I didn't see any song in Zombie. Will this factor work or will it be left behind? The head was left behind. The era of songs is left behind.
Today, if we were watching a movie while sitting at home, we would have forwarded the songs. So the song should not be like this. The song should not be so catchy that you have to sit and watch it for the entire three or four minutes or two and a half minutes. There should be so much hype about the song that you should say, friend, I want to watch this movie because of this song. No song has been able to create that hype till date in recent times.
You forget the songs you remember from a movie. You don't remember any songs.
Yes, this is correct. The best film with the last song was Wahi Gayi Punjab Nahi Jaungi.
Yes sir, I will not go to Punjab. She was the last one to go.
After that you will see that there is not so much tradition of songs.
People get bored with songs now. So there is no need for songs in a movie like Zombie.
Yes, look, now he has gone on a moonlit night and an accident has happened to him. There is a cinema inside a mall. cinema They are watching a movie. Everyone is doing Eid shopping in the mall and they come, you can see that in the trailer that it is Eid in the morning, then songs are not really made in that, absolutely Abid Sahab, thank you very much for taking out time, you always take out time for us.
Yes, yes viewers, we will keep talking about Eid films even before this. Even if any detailed trailer of Psycho comes, we will definitely take Hafiz Sahab's opinion. But we will also give our review in this regard.
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