Sensitive skin doesn’t automatically mean fragrance-free

Added: 2026-05-19

[00:00:00]You guys know I talked about the Aveeno Sensitive Skin Sense collection when it first launched. Now I want to answer your most asked questions about sensitive skin and fragrance. This is actually the most common question I get.

[00:00:09]For sensitive skin, fragrance-free has always been the default, but it doesn't have to be anymore. What matters now is how the fragrance is formulated. Aveeno screened thousands of ingredients and less than 20% actually met their safety standards for sensitive skin. These are carefully designed so that people with sensitive skin can still indulge in a sensory body care experience. No, absolutely not. This is a myth. Some people with sensitive skin can certainly tolerate some fragrances, especially when they're carefully formulated and tested like the Aveeno Daily Moisturizing Sensitive Skin Sense collection. You can still enjoy that worry-free scent. It's really about your individual triggers, not like a blanket statement of no fragrance ever rule.

[00:00:49]Aveeno had a rigorous fragrance selection process when developing this product line. That means that you're not going to find essential oils that can trigger redness or fragrance ingredients that can make your skin more sensitive sensitive or even fragrance chemicals known for irritation. Just that soft, skin-friendly notes designed to leave you feeling soothed and refreshed. If you have sensitive skin and you've been skipping all the fragrance in the body care aisle, these products are the ones that I can actually confidently recommend you try out. Now shop this full line at Target.