The video provides a sharp look at how NBA stars turn their names into global brands through clever visual design. It effectively shows that the best logos succeed by being both creative and instantly recognizable to the public.
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Deep Dive
We Put NBA Player Logos In A BracketAdded:
AJ Debansa has a new logo by Nike. As a college prospect, they gave him a logo.
So, on the topic of that news, I'm gonna show you guys 16 NBA player logos. We're going to put them into a bracket and decide which one we think is the best one in this bracket.
>> Okay, let's do it.
>> Let's do it.
>> So, 16. First up, AJ Debons's logo versus Andrew Wiggins.
>> Who's up first? Who's the winner?
>> What the hell?
>> You say what the hell to AJ's >> barf and throw up. I don't know which is worse.
>> So AJ's is like a star and if you look the bottom is like an A. Next to it is like a J. The symbol this it's like an A and a J.
>> And then the left one's a D allegedly.
>> I got to be so high to [ __ ] realize that. Bro, I have to be off the wildest drugs to really put that together.
>> All those shapes are kind of hook like.
So you rotate a hook a bunch of ways.
You get to all the letters.
>> You just explained it to me. Still don't see it.
>> That's awful.
>> Okay, look at the bottom. The bottom one. A. You see that right?
>> Yeah.
>> Okay.
>> Look to the left J. You see that right?
That's >> I see the J. I see the J.
>> D above the J. It's like the left line is gone. It's just this side. The swoop.
>> So you rotate clockwise.
>> Bad logo.
>> He just walked up in there.
>> Explanation for a logo.
>> Dude, he walked up in there. He said, "I want a star.
>> That's it. Don't tell me how you do.
Figure it out.
>> I just want a star. That's it." Like that was his prerogative. And they're like, "Hey, man. We'll try to figure it out. This is the best thing he could do.
Is it better than Andrew Wiggins?
>> Yes. No. Wait, no. Andrew Wiggins is bigger. Andrew Wiggins is way >> Andrew Wiggins a bunch of lines. It looks like a construction company.
>> At least I can like tell what it is.
It's >> like the waterburger logo.
>> Well, first off, waterburger logo clears.
>> Yeah. Don't Don't >> saying it's not even original.
>> Don't disrespect Duncan. Duncan, man.
Don't Don't disrespect water.
>> I like Waterburgers.
>> Okay. Okay. Just making sure.
>> I'm saying this is original.
>> What What do you guys call your your your your donut holes?
>> Hold on. I'm I'm defending Waterburger.
Relax.
>> Don't say nothing about Waterburger.
>> Some Munchkins ass snack.
>> Well, you're a Dunkin Donuts guy.
>> I have to be.
>> His blood.
>> Why do you have to be?
>> America runs on Duncan. And it was a >> This is why we don't like Boston, bro.
What do you mean America runs on Boston?
E No.
>> Anyways, I think AJ probably wins this.
>> Yeah, Wiggins clears. This is one of the worst logos I >> Maybe he just want a star. It's a solid starve. seen in a while.
>> But the Wig Zoga way is incredibly lame, too.
>> Yeah. It's like nothing.
>> It looks like some graphic design company just like getting out the mud or whatever.
>> Graphic design student did it.
>> Yeah.
>> Yeah.
>> Let's go with AJ.
>> And you know what? They got an F.
>> Yep. F. AJ wins. Round two. Donovan Mitchell versus KD. Two heavy hitters.
>> These are tough, but KD wins. It's too iconic.
>> I kind of like the D Mitch logo. It looks really good on the shoe, too, when the tongue has that spider on it.
>> It's very busy. It's a lot going on.
>> Yeah, >> but it's a spider. It's like mad complex. Does he have his his uh his initials in there?
>> Probably in some way. You know, they always tell a story with the logo, but I think it's just a cool spider. Kind of looks like a tattoo.
>> And honestly, >> I'm trying to see the D. Pause.
>> I'm kind of >> All right. Not all right.
>> Okay. I will say I think there's a basketball in the middle of the spider.
You see the three lines?
>> That's cool as hell.
>> So, he has a basketball.
>> That was crazy. That was wild.
>> His name's D Mitch.
>> That was crazy.
>> We know his name.
>> Yeah. Yeah, I I actually think that because his initials are not here, I think I respect it more.
>> It's a little creative. Not just his initials like KD.
>> Yeah. So, I think I'm going to go with D Mitch's logo here.
>> Really?
>> The KD logo looks very of the time it came out. It looks like the Beats logo looks very 2010.
>> Mhm. But I like it though.
>> It's cool. It's cool too. But I'm also going to go D Mitch.
>> Wow. Okay. I'm out voted.
>> Yep.
>> The D Mitch logo looks like it's like a superhero logo chest. It's kind of fire.
>> It's tough. De'Arren Fox versus Anthony Edwards.
>> De'arren Fox, I appreciate your creativity. I appreciate you trying to just be different. Try to be, you know, everybody's so minimal. We're going to We're going to actually have designs out here.
>> Mhm.
>> That's not the one to go with. I'm going with it. We're going with at three.
>> I agree. I don't even know what Ant's logo is. It's just tough.
>> It's an A with a lot of like lines inside.
>> It looks like Is it like >> I don't get the lines though.
>> Yeah. What do the lines represent?
>> I have no idea. That part. It kind of looks like Looks like teeth to me. It looks like a like a >> Looks like a stapler. It's a stapler remover.
>> Stapler remover.
>> Yeah.
>> Wow. That's exactly what it is.
>> I don't know what it is, but it's cool.
That's what I'm going to say.
>> Who made Who made Dear Fox, dude?
>> That's Under Armour. Curry brand.
>> Yeah, I know. I know.
>> But it has a five. It has a number. The five is in it.
>> He don't even wear that anymore.
>> Tough.
>> Uh yeah, I do think an is pretty cool.
It looks like it lends itself well to being put on things. It's not an illustration, but it has enough character that's not boring.
Yeah.
>> Do we have a new logo for Fox now that he wears four? This is why I This is why also you go towards the towards the initials if you're going to bring in something. True.
>> The initials are not going to >> keep it evergreen. True.
>> Okay. So, maybe we're back on initials now. We were off it last round. Now we're back. We're going at the Edwards.
>> Katie just got >> Katie's initials suck.
>> Damn.
>> Uh Giannis versus James Harden. I think James Harden's logo is terrible.
>> That looks like a maze.
>> What the [ __ ] am I looking? I see G.
Giannis's looks like a maze, too.
>> Okay, we got two mazes. Pick your poison.
>> I don't like >> Jiannis's maze is more fun, though.
>> Yeah, I think Jiannis is slightly better. I like the angularness. I guess the circle of James Harden's it just I don't like it.
>> I could see the G stuff tough, but I think I like Harden's more.
>> Is there a J on the the Harden? The Harden one?
>> No, just just an H.
>> It's just an H.
>> Just an H. Whack. Giannis has two initials. You only have one going.
>> Big initials on this side. GA wins.
Second seed goes forward. LeBron James versus Dame.
>> This is tough, man.
>> It's not tough. LeBron wins.
>> No, LeBron wins. But I want to show respect to Dame.
>> Yeah, we try to separate the fact that this logo is so iconic and it's the goat and it's like the coolest human being in the league and it's like my favorite person in the league. Do I think his logo on its own is better than Damen Lords for the merit of the design?
>> Yes.
>> 100%.
>> Yes. Yes. The LJ, the crown in the middle just so incredible.
>> Damian Lord's logo. I keep making Attack on Titan references. Looks like a scout logo. It looks looks like Yeah, it looks like the scouts from Titan.
>> It does. I had another uh nerd one for for the ant one.
>> Oh, what were you going to say?
>> It looks like one of the Katsky members.
>> Do I have to say the same thing? What's the name? The black and white face. I forget his name.
>> Yeah, I I don't >> What is his name? Uh Zetsu. Yeah, Zetsu.
>> Type shade. Type shape.
>> Type shade brass, bro.
>> All right. LeBron it is.
>> LeBron wins.
>> Don't be on the track.
>> Come to the track. Get on this turf, bro.
>> [ __ ] are running lines for the game. What are you training for?
>> Hey, watch some anime. [ __ ] idiots.
Like >> I've been 37U. I'm training.
>> Good luck. We get hit sticks. Anyways, >> it's going to be great.
>> John Mor versus Shay.
>> Oh, that's Shay's logo.
>> That's Shay's on the right.
>> Man, if J could just be a competent basketball player, he would be I understand why why Memphis doesn't want to trade him. This man is one of the most marketable marketable people on the planet. Yes. I like I like John's logo.
like his shoes. If he could just stay off of Instagram and and dunk a basketball every once in a while, he would be amazing.
>> I think they're both good, though.
>> I don't know what the [ __ ] I'm looking at when it comes to Shay. I see the two.
>> It's twos. It's two twos upside down.
You flip it, it's the same thing. It's like symmetrical twos.
>> Maybe. Is there an S in there, too? I don't know. Probably.
>> I'm trying to look for these initials.
>> Yeah, but it's like the right one looks like an earring. Like it's a cool like >> it looks like a zipper or something.
>> I don't Yeah, I don't know. I'm not a fan of the Shay logo. This is my first time seeing this.
>> It looks like a music note. I like it a lot. I like both.
>> Does look like a music note.
>> I think it looks cool. It looks like a logo you just slap on something. If I told you that was a luxury brand, you believe me?
>> Yeah, I would.
>> Fair. Fair. It's pretty [ __ ] cool.
>> Jaw's logo clears though.
>> Clears.
>> Yeah, it's tough.
>> Yes, >> it actually would. It clears.
>> Okay. I think Josh shoe's clear. I think we're putting that into the logo a little bit.
>> I actually don't. So, I obviously I really like the the three and the four.
Shay shoe is up there. It's a It's grown a lot.
>> Okay. I like them both a lot. You guys feel passionate about Jaw?
>> Yeah. Jaws and stuff. Yes.
>> Be sold. You would agree.
>> J so sleek.
>> But >> yeah, I don't really either. I feel like I like Shay a little more.
>> Yeah.
>> Like that's like sleek.
>> What happens next?
>> Yeah. What happens next? But if you guys will feel good about I'm not that impressed about it.
>> Let's get y'all.
>> All right. Next.
>> Ooh. Is that Jason Tatum?
>> Jason Tatum versus Tobias Harris. These logos stink.
>> Tobias Harris made this logo himself.
>> He just wrote his name.
>> It's the most creative logo I've seen in my life.
>> THE OZA BASKETBALL. COME ON.
But also, Jason Tatum just says JT. No flavor, no sauce.
>> That's That logo fits Jason Tatum perfect.
>> Yes, it does.
>> Tobias Harris's logo looks like Stance, the sock brand. Jason Tatum's logo looks like nothing.
>> What's worse?
>> Just put it in his spelling out your name is I think that's bad.
>> Like actively obviously >> Yes.
Jason Tatum could do much better, but we really didn't put a lot of thought into that. This is day one of brainstorming.
>> The rough draft made it to product.
>> Let's go, Jason Tatum.
>> Oh, thank God no first round exits this time.
>> Victoryama versus Kate Cunningham's new logo.
>> Both very tough.
>> Nike.
>> This is not a two7 matchup.
>> O man's mad unique.
>> Dare I say I like Kes a little more. The alien's kind of on the nose.
>> Yeah, the double >> Kade is cool.
>> Double C's are tough.
>> He made into a star just like AJ said, "Give me a star."
>> Even better.
>> Yeah, >> he walked in this like, "Oh, we already gave K a star."
>> I know.
>> There's only so much you could do.
>> Two [ __ ] in backto-back years wanted a star. That's hilarious.
>> Then the basketball alien >> basketball double Nike logos in your logo. Is that not nasty?
>> You know what? That's fair. That's a fair point.
>> Like, why is Nike glazing themselves?
Make this about WB, not Nike.
>> Yeah.
>> Yeah.
>> But I do think that >> playing off of your nickname and not I do want to give credit to some logos that don't have uh initials >> cuz I do think like it's a it's a very easy thing to >> you keep saying that. It sounds like we like initials.
>> I go back and forth, but but when it's like actually done done right, I think the ceiling for a for a non-initial logo might be higher.
>> I think we have a K up. I think I like Cad's more.
>> I think I would upset. I know people love WBY. I know they love his logo. I think Kade might win this.
>> The only thing that can get me there is the double Nike check.
>> Yeah.
>> Oh, there you go. The double Nike check is there.
>> Yeah, I'm going Kade.
>> Wow. Down goes Victor Womanyama.
>> Wow. Wow. All right. So, that's the end of the first round. Let me go ahead and give y'all the uh the bracket so far.
>> Okay.
>> So, who advanced? Who are the final eight?
>> Uh AJ versus D Mitch. Uh Ant versus Giannis, LeBron versus >> He's struggling.
>> John Morant, >> and then JT versus Cade.
>> How the hell did AJ get this far?
>> Well, he only won one time.
>> How How did he get this far?
>> It's not very far yet.
>> All right, let's keep going. You >> made a Cinderella run to the second round.
That's a lot. All right.
I'm going D Mitchell.
>> AJ Deon versus Donovan Mitchell.
>> Sweet.
>> Stupid ass star out of my face.
>> I kind of like Patrick Star.
>> I'm sorry, man.
>> I mean, so it's it's a little weird.
It's not a bad logo. The star is kind of cool.
>> Yeah, but it doesn't symbolize anything.
Like I see you can like you have to trick your way into seeing everything.
You have to overly use so many words, expressions to get to the to see where his abbreviation of his name is. You don't see it for real.
>> That's the picture that they show you at the psychiatrist and be like, "Tell me what you see."
>> It's a war shack tattoo.
>> Yeah.
>> Yes.
>> Okay. Trying to get to your deepest darkest secrets.
>> Yeah. Not I don't I don't need that for a shoe logo.
>> Okay. You don't need to get psychological.
>> Time and place. Time and place. I'm going with Ditch.
>> Okay. D Mitch wins.
>> What would you rather have on your like article of clothing though? Does that matter?
>> I think that matters a lot.
>> I agree. That's why that's why I'm going AJ. When I when I think about basketball players, I think mostly on the shoe and I think like for a majority of the time, the logo can be on the shoe. Whatever.
I'm not really I'm not >> a star on the heel of a shoe is going to be kind of cool. What happens?
>> I'm not getting like a D Mitch like tracksuit or or something like that.
>> Fair.
>> Yeah, that's that's You bring up a good point.
>> It's not my go-to.
>> All right, we going D Mitch.
>> I think D Mitch is a better logo.
>> I'm voted.
>> All right, D Mitch. It is next.
>> Anthony Edwards versus Giannis.
>> I'm not going to lie, it's a new era. I think I think Ant gets him the [ __ ] out of here.
>> I think Ant wins again.
>> I think easily. This is not close to me.
Giannis's is fine. It looks like a hiking brand.
>> Yeah, it does. You're right.
>> Yeah. Looks like I'm going to go buy boots and like rope from this brand.
>> I'm trying to look up to see what the what the story behind Ants is. It's a bunch of A's. I'm sure it means something.
>> Bunch of A's.
>> You know what? Fine. We'll go with Ant.
I don't even know. I don't need to know what it means, bro. It's tougher.
>> Tougher. It's tougher.
>> All right.
>> Roll the logo out and win.
>> LeBron James versus John Morant.
>> Tough matchup, man. Not fair match up at all.
>> LJ King vers Ja. I guess I guess it's like an arrow an arrow head >> and that's >> that's where John >> is that is that too close to weaponry?
Are we are we getting are we flirting with fire? Putting a some form of projectile.
>> You're telling me Nike actually set him up for >> failure. They're encouraging his habits.
>> Can't condone that. LeBron James wins.
>> Cannot condone that.
>> We need John a healthy environment. No arrowheads.
>> LeBron wins.
>> LeBron wins. Okay.
>> Jason Tatum versus Kade Cunningham >> once again.
>> Stop.
>> It's a new era. Kane snatch his chain on the court and off the court. Whoa.
>> Yeah. Yeah. Yeah. Yeah. Deal with that.
>> This honestly might be >> Who's the second round?
>> This might be the the biggest blowout.
>> It is 100%.
>> Of of the day.
>> That JT won. Like let's really talk about this.
>> Be honest with yourself. B. What's wrong with Jordan Brand?
>> This This really is a Jordan Brand line.
Do they have like different designers than Nike? Like what's going on?
>> Yeah, they got one designer at Jordan Brand. He sucks.
>> Oh [ __ ] >> He does them all. See Lucas logo? It's not on here. It sucks. Yeah, Zion.
>> I don't even know if he has a logo.
Probably sucks. Kade wins.
>> They've been bad.
>> All right. Kade wins >> for what, two decades now?
>> Probably more since he retired.
>> The new JTs aren't horrible, though.
>> Talk with the logo designer.
>> Maybe the shoe designer is a different person. He can he can survive. Logo designers.
All right. This is the new bracket. We have Donovan Mitchell versus Ant. LeBron versus Cade.
>> Final four.
>> Final four. Final four.
>> Okay. What's our first match up again?
>> Here we go.
>> Donovan Mitchell versus Anthony Edwards.
>> [ __ ] I think Ant wins.
>> Yeah, I think we let the spider go a little too far.
>> Yeah, >> it's a good logo, but I think Ant's logo is like I'd rather wear it on clothes.
It probably looks better on shoes. The design principles of those like spiky things in the middle. It goes into the shoe. They got the ridges on the sides, too. It kind of It's cohesive. It's kind of like the my only thing with the with the D Mitch logo is kind of looks childish.
It's a little bit, you know, like I'm not rocking out this logo like pride, you know? I think Ant logo is kind of timeless.
>> It goes in like a lot of so many eras.
>> I don't know. I don't know if it's if it's timeless, but I do think it's probably it is less childish than than D Mitch's.
>> So, and what you the storytelling that that you're that you're talking about that reeled me in a lot. It's an aggressive logo for an aggressive player. It fits him >> and wins.
>> Yeah.
>> And wins. On to the finals. Anthony Edwards goes.
>> Next up, LeBron James versus Kate Cunningham.
>> Man, I'm so high on this Kade logo. It belongs in the final four. Doesn't belong in the finals.
>> No, it can't.
>> No, it can't.
>> The LeBron look is that good. Even outside of being bronze.
>> Yeah, because the the Cade passes both of them obviously passed the shoe test.
I actually think that Cade probably looks better on a shoe, >> but in terms of apparel, I think LeBron clears him.
>> Oh, well, first of all, I'm not wearing LeBron James logo apparel. I don't know if I'm going to go that far. That's some pretty whack apparel.
>> K logo looks like the fivestar logo on TVM.
>> I don't know. You You never had a LeBron sweatshirt?
>> No, I I'd wear some I'd wear LeBron.
>> Okay. I got I got LeBron.
>> You going LeBron?
>> Yeah.
>> Damn.
>> It's close.
>> That Kade logo is so good. If they give Kade a shoe and they give him the right shoe to really take this logo to the next level, Kade's logo could be an all-time.
>> Yeah.
>> Yeah. Right.
>> It can be >> not there yet, though.
>> It's not It's not there right now.
>> The story with a lot of LeBron rivals.
They're not ready to be at the mountain top yet.
>> He's been there. Staying there.
>> Everybody's ready to challenge Braun.
>> Who's going to take him off? Not Shenun.
>> I don't know.
>> We'll see.
>> Not Re Shepard.
>> Not you.
>> Not you. Anybody but you. I love that.
Hey, Sh game. I'm so glad LeBron did that.
>> All right, championship round >> grand finals.
>> Ant versus LeBron.
Wow. How did we get here?
>> Damn.
>> Switch over.
>> Who's winning?
>> Here we go.
>> Old or new?
>> Ant versus LeBron. Grand finals.
>> Anthony Edwards. You may rest. You made a run. Some might say you don't belong here. Some are questioning, "How did you get here? You made it here. I think it's over."
>> Some are saying, "It's a new era. Move along, old man." That Shangon couldn't take you down, but maybe my logo can.
>> Some are saying >> Some are saying, "Step aside and make room for the next generation."
>> And some are saying that the old guard is still here and saying, "Back up." I'm going with LeBron here. I I I think his logo is better.
>> Okay. You want LeBron?
>> Okay. If I'm being honest with you, if you put these two logos in front of me and also like I think the general population and they didn't know like the lore behind these two logos, more people often than not will probably go with Ant. I think stylistically it's more appealing.
Beho, what do you think?
>> Man, I'm a Drake fan. That LeBron logo reminds me of over going LeBron. I'm going LeBron.
>> I thought that was one of the cats.
Like Cardi B mean to y'all. Yeah, Big Braun.
>> This is multiple times. He's trying to He's trying to get his singing off.
>> Listen, man.
>> Keep going.
>> I'm not even trying to get it off. It's just natural.
>> Now I want to pick against you.
Honestly, now I'm more inclined to go Anthony Edwards personally.
>> Speak on it. It's natural.
>> It's natural.
>> Some the other day.
>> Yeah.
>> Keep going.
>> No, I I don't like it when you do this.
Keep going. how it sounds.
>> It sounds nasty.
>> Keep going.
>> I'm done with the keep going gimmick.
>> Keep going.
>> Oh, with that being said, we'll let LeBron James win. He can win our first logo bracket. He can be in the grand finals.
>> That was like an air.
>> He's doing air horns with his mouth.
>> He's just saying he's just making noises at this point.
>> Type [ __ ] Type [ __ ] Type [ __ ] Congrats LeBron James.
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