Do you pay attention to your social metrics?

Added: 2026-05-28

[00:00:00]I don't care about data at all. You don't? Nope. Do you look at it?

[00:00:03]>> I've never looked at it. I don't care about it. I've never looked at it from day one. I swear to god. The first video I look at, it has a I don't look at it. No, I don't even know what yesterday I don't know this Papa John's video.

[00:00:13]You don't need to. It did well. I made it. I watched the edit. I made sure it was great.

[00:00:17]>> Yeah. But it's not my job. That's not my job. My job is to make the most entertaining, most interesting thing with the resources that I have. And that's what I focus on. Like the data trap, in my opinion, it it can suppress creativity. It can suppress innovation because you look at Subway Takes and you go, "Ooh, look at that data. It's doing really well. Let me just like do a show exactly like that, but I'll get a different host, a different setting, a different question, and it should do as well because I'm following all the you know the data."

[00:00:51]>> Yeah. So, it I never looked at data before launching Keep the Meter Running or Subway Takes or anything. And I'm sure Reza's up-to-date on the data. And I'm sure the rest of my team is up-to-date on the data. And I'm sure because we've had repeat customers on Subway Takes, on my own shows, on on the shows that I've created for brands, people come back for more. And they're like, "We want to do a second season."

[00:01:13]Or we want to do another overall brand partnership. And so, the data's good.

[00:01:18]But that's because the show is good. You know what I mean? That's because the content is good. So, I think for me, long story short is no, I don't look at the data.