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SFB Live #345: Weekly News | Dean Lawsuit Discussion | Trailer Update | Closer Look at Vola OZ TNC
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1,256 views82likes1:46:35SFBGuitarOriginal Release: 2026-05-10

In trademark law, a party must demonstrate actual 'use in commerce' of a mark to establish ownership rights. Licensing agreements that only grant rights to a person's name and likeness without specifically including product designs or word marks do not constitute 'use in commerce' for those marks. The Dean Guitar lawsuit (2021) illustrates this principle: the Dime Bag Trust claimed ownership of the Stealth and Razorback guitar designs, but the court ruled that since the licensing agreements never specifically mentioned these designs, the trust never 'used' them in commerce, and therefore could not claim trademark protection. The company that actually manufactured and sold guitars with these designs retained trademark rights.

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