YouTube's AI Revolution Search And AI Labels

Added: 2026-06-03

[00:00:00]YouTube is expanding the AI search experience to TVs. So, if you haven't seen it yet, they already have this on the desktop versions. And what it is, when you are searching for something on YouTube, then it gives you a different search experience. And they are rolling this out to test users on TVs, also.

[00:00:18]Just search and how search works on YouTube is definitely changing. In addition to that, they are putting disclosure labels for AI under the players on long-form content and over the video on shorts. This is to make it more visible. And this little disclosure, where they had the little AI icon, previously it wasn't something that was obvious, but now because things are getting so real, they have to make it to where it is obvious.

[00:00:42]>> That's where we're at.