New Global Initiative To Track Coffee Deforestation | Sustainiam

Added: 2026-05-01

[00:00:01][music] >> Your morning coffee is now part of a global sustainability challenge. Many coffee companies have launched a new project to map out coffee farms using satellites and AI. But why? Because coffee farming is often linked to deforestation and many shade-grown farms are wrongfully identified as forest on outdated maps. And this is actually becoming a problem because coffee grown on deforested land after 2020 cannot enter European markets.

[00:00:28]So, if mapping is wrong, even sustainable farmers can lose their access to buyers. The goal is simple: protect forests, support farmers, and make sustainability compliance more accurate.

[00:00:38]>> [music] >> Check out more in the caption below.