FIRST LOOK | BRAVIA 9 II

Added: 2026-05-27

[00:00:07]Color is one of the most important aspects of any TV because it directly affects how you experience what the creators intended [music] you to see.

[00:00:17]Whether it's the latest blockbuster film, a nature documentary, epic sporting contest, or your favorite streaming series, bright vivid color with precise color accuracy helps transform your viewing from simply watching content >> [music] >> into experiencing it the way it was meant to be seen. Sony has long been the innovator in TV color technology.

[00:00:37][music] For example, the groundbreaking Sony Trinitron in 1968, [music] the world's first RGB LED backlit TV, the Sony Qualia 005 in the early 2000s, [music] and now the future of color is here with the Bravia 9 Mark II featuring our most advanced true RGB display. [music] The latest innovation comes in the form of RGB LED backlight, and importantly, our RGB backlight master drive pro technology that controls it.

[00:01:07]Independent control of separate red, green, and blue LEDs creates color directly at the light source. That means unmatched color volume, which is four times that of an OLED TV, >> [music] >> peerless color purity, and unrivaled color accuracy. RGB backlight master drive pro precisely controls light, [music] too. That means deep blacks and incredibly bright highlights without the light bleeding into places it shouldn't.

[00:01:33]And with our smooth color gradation tech, every subtle tone from the brightest peak to the darkest shade is captured with precision [music] and nuance to bring the story's full depth to life. With Sony's unique immersive black screen pro technology, you'll be able to enjoy that incredible picture quality with [music] minimized reflections from sunlight or lamps while maintaining supremely [music] deep black levels. Furthermore, another advantage of true [music] RGB is that color and contrast stay vivid and natural even when viewed on an angle with X-Wide Angle Pro, giving the whole room a great view.

[00:02:12]The soundtrack to your content is provided by Acoustic Multi-Audio Plus.

[00:02:18]With up-firing beam tweeters, full-range X-Balanced speakers, side sound positioning tweeters, and two subwoofers, you get the cinema-like sound that the picture deserves and will deliver Dolby Atmos and DTS:X as it should be heard.

[00:02:33]Upgrade the sound further by connecting optional subwoofers or rear speakers directly to the TV [music] or add one of Sony's sound bars for the ultimate sound upgrade. Getting to the entertainment you love is easy. It's all in [music] one place with Google TV, and you can experience content as the creator intended with our calibrated modes. My Cinema gives you instant [music] predefined and optimized audio-visual presets for your ideal film experience [music] depending on what you're watching, the time of day, or your personal preference. Finally, all that technology is wrapped [music] in an elegant modern design that integrates into any space with a transparent center mirage stand with polished [music] pillars that reflect its surroundings, creating a floating cable-free look.

[00:03:18]Take your pick from large immersive screens from 65-in, 75-in, [music] 85-in, and our biggest screen 115-in.

[00:03:28]And that's the new Bravia 9 Mark II, true color, [music] true contrast, true RGB.