The brain releases dopamine primarily during the anticipation of rewards, not upon achieving them, which explains why the struggle and pursuit of goals often feels more satisfying than the final outcome itself.
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The Dopamine Trap of AnticipationAdded:
We often think happiness is the finish line, [music] but your brain is wired for the pursuit. Dopamine surges during the maybe, not the arrival. The struggle is where you truly feel alive. [music]
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