Companies often use anniversary celebrations to offer limited-time promotional benefits to customers, such as T-Mobile's 10th anniversary gas discount event where they partnered with Shell to offer $1.99 per gallon for one day, demonstrating how businesses create special offers to reward long-term customer loyalty and celebrate milestone years.
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Commuters surprised with $1.99 gas, for one day, at T-Mobile station in Westwood
Added:Well, we've all been dealing with high gas prices since the war with Iran broke out. And now, T-Mobile and Shell are trying to ease the pain at the pump for drivers in Westwood. Our Amanda Santino is at a Shell station where a gallon is going for a buck.99.
>> Gas prices, they're not cheap, but right now they are at this Westwood gas station here. This is a Shell station that's been transformed into a T-Mobile pink station. And you can see those prices right there. $1.99 for a gallon of gas. This started at 9:30 this morning, goes till 2:30. One of these people in line here is Holly. And Holly, uh, how much did it cost to fill up your tank?
>> Right now, it cost me $14 to fill up half my tank right now.
>> Okay. Usually, how much is it costing you right now?
>> Well, I just filled up my car yesterday for my sister. Same model and everything. It cost me $93.
>> Oh my.
>> So, this is a pretty good deal. The gas prices, they've been extremely high. How have they been impacting you and your family?
>> Um, impacting us hard. We travel, you know, LA, you have to travel from one end to the other every single day, whether it's for work, meeting up with family or just daily life, you know, and making that commute to Long Beach to see my nephew or go to work out in Torrance and Hawthorne and so on. You know, I feel like I'm filling up my gas tank every, you know, if I'm not doing it every week, it's bi-weekly or, you know, every half a week. So, it's a lot.
Again, this is happening till 2:30 here.
Uh, John is with T-Mobile. Uh, why are you guys doing this today?
>> Yeah. So, 10 years ago, we at T-Mobile had a huge idea which was let's just every week, every Tuesday, thank our members just for being with us. And 10 years strong with our partners at Shell, one of those benefits has been a gas discount every Tuesday going on 10 years. So, to celebrate it in the biggest way we could this year for the 10th anniversary, we thought, why not roll back the prices to what they were 10 years ago when that program was founded? And so we're offering here in LA as well as two other cities um at this station we're offering $1.99 per gallon to anyone that wants to come through the station till 2:30 >> and this goes till 2:30 today. This is the only one in the state of California.
So if you're in this area definitely come stop by this Shaw station. $1.99 not too bad at all in Westwood. I'm Amanda Stantino, CBS LA. All right, Amanda, thanks.
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