Mindshare (the attention and memory consumers hold about a brand) is more valuable than market share (the percentage of sales a company captures) because it determines long-term brand recall and customer loyalty, allowing startups to compete with established companies by focusing on capturing consumer attention rather than immediate sales.
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Capture the mindshare and you capture the market #fypシ... #Shorts #krisd.aiAjouté :
One of the greatest modern-day examples of brand building is what you see with wah. Over the past few years they've cemented [music] themselves as like the culture of entrepreneurship. But that [music] is what has captured the mindshare.
And now they've even taken it a level deeper with the reward pulling campaigns and marketing payouts and all these other things that people are doing on wah. It's not just you as a brand going on there and trying to monetize. People are getting paid to be part of a community.
You can get paid to clip [music] somebody's videos and post them online. There was no official way to do that before wah.
And if you've been watching this ad this whole time, you'll notice that not once during the video do they actually show the product or the platform. Cuz it's not trying to market itself as another social commerce, e-commerce, [music] digital money-making platform. It's trying to become a stable for [music] making money online. And that's one of the only ways that startups are able to beat some of the biggest companies in the world.
Cuz market share is what people buy, but mindshare is what people remember and that's [music] way more important.
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