Price is psychological 💰

Ajouté : 2026-06-02

[00:00:00]Price is psychological. It always comes to mind whenever I think about price from college case study [music] where they went to a restaurant, filled a nice looking glass bottle with hose water and put a [music] dead spider in it.

[00:00:16]And then went out, you know, while the customers were, you know, waiting to order and said, "Would you like to try some of this mineral water from the Amazon rainforest with a with a spider in it? It's like a delicacy. [music] We're We're charging $50 a bottle."

[00:00:30]And people bought it. People bought this $50 bottle of water. It was full of tap water and it had a dead spider in it.

[00:00:38]Price is psychological and how you price yourself tells the consumer who you are, where you belong.