What makes someone persuasive?

Added: 2026-05-27

[00:00:00]Here are the tricks every salespersons uses to persuade you. Robert Cialdini found the six psychological levers behind every yes. Six, reciprocity. When someone gives us something, we feel compelled to give something back. Five, commitment and consistency. Once we publicly agree to something, we work hard to stay consistent with it. The first yes make the next yes more likely.

[00:00:22]Four, liking. We say yes to people we feel warmth towards. Three, social proof. We look towards what others are doing. Two, authority. We defer to titles, uniforms, and age. One, scarcity. The thing that disappear is more compelling. Each lever is a shortcut the brain makes when it doesn't have time to evaluate all the facts.