Sneaker release strategies significantly impact market demand and resale value, as demonstrated by the Travis Scott Air Jordan 1 release where simultaneous colorway drops on the SNKRS app created intense competition, limited supply, and subsequent price fluctuations, illustrating how release timing, platform choice, and scarcity management directly influence consumer behavior and secondary market pricing.
Deep Dive
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Deep Dive
THE TRAVIS SCOTT RELEASE FROM HELL! WHAT REALLY WENT WRONG? END OF TRAVIS SCOTT AND JORDAN?Added:
[music] [music] [bell] >> What up? What up? What up? Unbreakable Kicks Army. Happy Friday, y'all. So, as you guys can see the time, we did go live this morning. Yo, we was live for like an hour and a half though, man. It was one of them good lives. We vibed, we chilled, we laughed, we talked um earlier today regarding the Air Jordan 1 Travis Scott saying now that the release is over and it's not it's not 100 100 100 % over just yet, Army, because we still got we still got I mean, if y'all want to say we got a chance at getting these again, Army, we do.
But, um you know, that's later on via Travis Scott website. And I mean, I will I will say at least the last couple, right?
At least the last couple Travis Scott releases, a lot of y'all did get dubs on these joints, bro. Like again, if we was to go ahead and check out the Travis Scott website, it's still saying coming soon, right? We got the sharp pink, we got the tropical pink pairs. And here's the merch. Now, this is my first time checking out the merch. And I learned a little bit about this release as the you know, times have gone on. These were originally supposed to release around February, you know, and and it makes sense cuz first off, Army, look at the colorway. The colorway is screaming like a Valentine's Day type vibe. This is my first time actually checking out the merch. The merch is all right, bro. Like I ain't I ain't the biggest I ain't the biggest fan of the merch. I was telling y'all in the live I'm like the last time the merch was like really, really good was like or the last time I really bought some Travis Scott merch was like the Kaws Travis Scott um the Kaws Travis Scott collab that they did with fragment then you know the the Jordan 6 Travis Scott's like that merch was good bro. That merch was good. Who's paying $18 for one bobo like who who who who's God 18 bucks for man tripping dog tripping.
These shorts not have bad.
Preschool pairs they got is still saying coming soon Army. So we still got another chance at getting dubs on these joints man and sneakers app Let's jump over here. First and foremost sneakers app did send out early links for people to go ahead and purchase the Air Jordan 4 Toro Bravo. Those will be dropping tomorrow.
I might go live maybe like 30 minutes for those Army. I don't know how many people actually want these 2013 it was a crazy shoe 2026 it is some variations in the color, you know, regarding the OG's been a little bit more bright. So I kind of can see how people are 50/50 on those but do let me know if you did get a dub on the early link that sneakers app sent out.
But here we go and did the phone pauses move? No, phone pauses phone pauses are still available. But Air Jordan 1 Travis Scott shot pink and a tropical pink these joints move quick. Now, I'mma say this one more time and I'm going to be done saying it. I just feel like this was a terrible way for Nike to drop these because y'all literally dropped all of these at one time. What if you want to go for your daughter's size?
What if you want to go for your size?
You know, you literally had to pick and choose whose priority when it come to grabbing these Travis Scott's. Now, I don't remember which one I went for it could have been a shot pinks or it could have been it could have been a tropical pinks. I don't remember which one I went for first Army but they were glitching and then I finally it was a shot pink. Shot pinks were the first one I went for. It was going slow. It low-key was kind of glitching. I finally got in, moved over to the tropical pinks. Tropical pinks were the only one that I did get to dub.
I appreciate it. I said earlier in the live, I'm like, I didn't get a dub on the Nikes last week, so I'm hoping that luck moves over here to the Travises.
And again, I did get a dub on the tropical pink pair.
But the grade um the grade school sizes and these even sold like them three and a halves, them fours, them four and a half, them five, them extra small sizes. And I told y'all that those sizes were going to move.
Like, you didn't get regular grade school, right? And looking at the stock numbers that we did see, it wasn't a lot of them. And plus, it kind of has like that girly It It kind of gives like that girly vibe to them. I guess you can say that. But needless to say, if you were to go ahead and check the prices on these joints right now, army, like these joints are kind of up. These joints are kind of up right now. I had told Z, I'm just like, "Yo, bro, these joints have kind of shot up a little quick, army." And the only reason these joints shot up like it did because most people got FOMO right now, bro. Like, all of these were kind of in the threes. But a lot of people got FOMO, and some people don't even know that, "Hey, we still got another drop."
I don't know how many dub Travis Scott website is going to give. Now, prices have gone down a little bit because these joints were like 500 like an hour ago. So, prices have gone down back to where they were around the time that these joints actually dropped.
But my question is this, though, army.
It just feels like this is the last hurrah. Now, hear me out, okay?
Hear me out.
I don't even You know, I was I want to talk about the Drake albums and how he dropped all three. They say it was rumored that he dropped all three because those were the last, you know, couple albums that he needed to finish with his contract so now he can be a free agent.
I don't want to say it's giving me those vibes, but y'all dropped two on Sneakers app. Normally we would have only gotten one. Normally one would have been a Travis Scott exclusive website and then we would have got the other.
So, for them to drop both of them and they dropped them before Travis Scott website.
And these wasn't even a draw. And even to go back to what I kind of said earlier though, army, as far as the fact that for these, you didn't really see a lot of people, a lot of resellers early with a great wall of Travis Scotts. You didn't see that. You didn't see those videos of people with thousands of pairs. So, I'm thinking like Nike must have had these joints tight to the chest. Like, we going to keep these joints tight to the chest and maybe that's why it was enough pairs for them to drop both of them on SNKRS.
Now, these are my little conspiracy theories, right, army? I'm not saying none of this is true, but one thing I can say comparing the last couple Travis comparing basically all of the Jordan 1 Travis Scott drops after like the first and the second one.
All of them have been a draw. Travis Scott website always go first and then we will get them a couple days later on SNKRS app, but this drop was just to me it was just I don't know I don't even want to say rushed because these were pushed back multiple times. But, I feel like they just like, man, let's just drop these joints, get done with them, and then that's it because even during the live I was like, so have have they been advertising another Travis Scott?
Have we seen another Travis Scott colorway that's potentially dropping this year?
Potentially dropping next year? My boy Z name pretty much gave us all of 2020 Let's say 70% of 2027.
Well, if it was another Travis Scott dropping, that information probably would have already been out there. We would know, "Oh, this is going to be the next."
It It seems like it's stopping right here. And even even with this, we were told that we wasn't even getting these. These were scrapped. Like these were supposed to drop what? Like a year or two ago?
We got the last one before these. And they all And those were said to be the last Travis Scott. So, I'm thinking that this is the last hurrah, army. I could be 100% wrong. I could be 100% wrong with this. But this is just giving me the feelings like push them out and we're done. Like It's not like we get restocks on these.
No way. You know what I'm saying? It It just feels like this is the last hurrah for the Jordan 1 Travis Scotts. Unless we going Unless we going to get Are we getting something else? It It just don't seem like we getting anything else after this. Now, I would hope that we can move on from the Jordan 1s and then we can get some other ones.
What happened to the Travis 7s that were said to have been dropping? Like Let Let Like let's get some more numbers. Like we know Nigel what he doing. Like Nigel kind of got the ball right now. That's how I feel.
Nigel kind of got the ball with Jordan Brand right now and they just running it up with him.
But if that's the case, it it kind of gives me more reasoning to feel like this is probably going to be the last Travises that we see. And again, even checking these prices, I'll be telling y'all, bro, don't get struck by that FOMO bug because literally, a a couple maybe like two or three hours ago, not two or three, maybe like Like hour hour and a half ago, Army, these were like $500.
And if you waited an hour, right now these have gone down like 70 bucks. Some of them are still I mean, these are still more than what they were yesterday, 100% but people ain't got their pairs in from Sneakers. Travis Scott pairs hasn't even been dropping.
What we talked about earlier because again, I ain't hear nobody complaining about these. I ain't hear nobody "Oh, they pink."
It's a pink shoe. They "Save these for the women." I ain't heard none of that, bro. I ain't heard none of that. None of that "Oh, they pink. Oh, these girly."
Say so, with that being said, must been buying them but I still feel like some of those guys did buy these just to flip. So, prices probably will continue to go down but I'mma tell you the sizes that will not go down.
Those base sizes are going to stay that And again, Army, I said this in the live.
Those base sizes, that's 6 and 1/2 in men, that's 7 men, that's uh 5.5 like those base sizes, them women who want they got to get the men sizes.
So, those are Army, I'm trying to tell y'all.
Y'all see every time I start giving information, something happen but Army, but that was my fault cuz I slammed my hand on the desk but I'm trying to tell y'all, Army, them base sizes in these joints, those going those going to be the real money sizes. Not necessarily the men sizes, the 11 in men like those are still going to go for some money but that 7, that 6 and 1/2, the ones that the ladies want like look at the look at the 5 and 1/2. And truth be told, Army, when I had pairs available to sell, it was only 7 and up. Like none of them smaller sizes I had I had availability to get cuz either people were keeping them or they were already gone. So, y'all let me know, man. Y'all let me know if y'all think that this is the last hurrah, again, army. I'm dropping while I'm filming this video. I'll probably drop it later on after the Travis Scott raffle, depending on how long that take, cuz I wouldn't mind going live one more time. But, let's watch. Let's watch and see, cuz if this is the last hurrah, I don't I wouldn't necessarily say these are going to just shoot up in price. But, I mean, that could be an end of an era for for Travis Scott, man. We may have just done our last sneakers drop, our last sneakers live for some Travis Scotts, man. So, y'all let me know how y'all feel about that in the comment section below, army. Um again, keep y'all eye out if y'all did take a L on Sneakers app. We still got more opportunities to get those dubs over here. The grace Excuse me, the preschool pairs, those were already open. Now they saying soon. So, I was able to get in early. Maybe they put the link out when they wasn't supposed to, but I did wind up entering one of these raffles for one of these preschool sizes, again. I just don't remember, but keep y'all eye out for the raffle on Travis' website. Last couple raffles, mugs were getting dubs.
Mugs were getting retail dubs. So, we shall see before y'all But again, before you run over there to StockX and Goat to make that purchase, try to get that retail dub one last time, army. And again, let me know if y'all think this is the last hurrah that we will be having from Travis Scott.
Um and I mean, I I I I wouldn't be opposed to them continuing to do Travis Scotts if they moved on and gave us another silhouette.
All right? So, with that being said, army, I did show y'all some of the new stuff that we do plan on dropping for the summer. We got some nice We got some nice shorts that I will be dropping. We got some nice jackets. I'm talking about like zip-up Army, we about to we about to switch it up. So, enjoy the graphic tees because we going to take a little break from the graphic tees. We might still sprinkle one or two of them in there, but we doing regular humble tees, shorts, you know, summer fits. We about to start working on fall stuff, Army. So, still get your graphic tees while they still are available. Select sizes on all those. Link is in the description section below so y'all can go ahead and shop. Other than that, you got your boy Unbreakable. I forgot.
These are in, Army, the Air Jordan 5 UNC's. I'm going to drop this video tomorrow. Everybody on that Travis wave, but if y'all do want to go ahead purchase, if y'all did make it this far in the video, they wrapped up.
We had to do that for the video, Army.
If y'all do, you know, want to get the UNC's, let me know. Those are shipping out now. I love y'all. I appreciate y'all. You got your boy Unbreakable. Got the Unbreakable vote. Unbreakable Army stay strong like always. Most importantly, hug your loved ones and of course remain humble. And we out. Peace.
Hey, Army. After that live that we did again, we did another live. If y'all missed it, make sure y'all go check it out. I said that I was going to come back in and just add some stuff to the end of the video. Now, this has been the craziest Travis Scott drop.
I mean, I could have like I've never seen something this crazy. To the point like hours ago when this joint opened up, like I thought it was first come, first serve. Like I'm even checking now.
See if we can get in. This should have just been a This should have just been a regular raffle. Like the first time I seen this, I thought that, you know, it was first come, first serve. So, I'm just like, "Oh, snap." Like me and my wife, we was driving again. Like I was quiet. I'm just like, "All right, bro. Like I'm going to be quiet, man. Like I got 2 minutes left. I'm about to get a dub.
All for Once the clock struck zero, it said shopping cart empty.
And then it did it again. That was saying 76 minutes. I don't know how long y'all been waiting, but this has been the release from down under.
>> [laughter] >> This has been the release from down under, y'all. This has been crazy. I was talking to my boy Will, and I'm just like, "Yo, bro, I don't know what the market is going to do after this."
Because if this doesn't go well and we see a lot of manual retail dubs, SNKRS app is over with. Like I said in the live, SNKRS app is normally like your last your last-ditch effort, your last chance at really getting retail. Bro, that was this morning.
And we've seen prices go up.
We've seen prices go down.
But then again, this is terrible. Them prices going to continue to go up till they eventually stop. I don't see this being a $700 shoe, not one bit. But mid fours to fives, possibly if this don't go well.
Because like even the price though, I got hit up again for more pairs. The price that I got yesterday is not today's price. So, I got a couple sizes available, army. If y'all want to go ahead and check that out, let me know. 11 and 1/2 is already out. I'm just letting y'all know that right now. Um size 15, thought the 15 was going to be sold, but size 15 is still available. I got a couple sizes, army. I posted it on my IG story. If y'all want to go ahead and check that out, let me just go ahead and go there right quick so y'all can see.
See what your boy still got left. Also got a couple other things army. I got these for retail plus shipping. $110 on these joints army. These just sold.
Those are gone. These are still available retail. These still available, still available, still available, still available. That's the live from earlier.
These are going out now army. I will do the review for you guys. These are nice.
These joints are nice for real. These UNC 5s are are nice army. Gone. I got some of these army. Some of these fragments are available.
And here we go to sizes. Here go the sizes available on these army. So make sure y'all go ahead and check it out.
Let your boy know. And other than that army, I check y'all out later. Hit me up if y'all do get y'all dubs. I guess I'll just have this screen going. But I also heard that some people already got through and got dubs. Like I don't know what to believe.
I heard you got to change your VPN and and all kind of stuff y'all. I don't know. We can catch up on this tomorrow.
Maybe go live for the for the for the Toro Bravos. Maybe 30 minutes, you know, talk about this a little bit more. But I will be hitting y'all with the Retro 5 video tomorrow for sure for sure army. Love y'all. And as always, you got your boy break got the unbreakable vote. Unbreakable army stay strong like always. Most importantly, hug your loved ones and of course remain humble. Thank y'all for watching. All day man. I appreciate y'all. And we out.
Peace again.
>> Hit Unbreakable for the users. Hit the plug up when I need him.
These old stuff but he get a music.
Yours old him first season. The most beefy looking like you lost. You lost cuz [music] your ass taking nails.
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