'PARADIGME' by Prada | Perfumer Reviews

[00:00:04]My name's Aaron. Welcome back to my channel. How are you? I'm fantastic and I'm doing really well. And today, from the house of Prada, I am reviewing Paradigm. This is 87 pounds for 50 mil.

[00:00:16]It's an eau de parfum. The top notes are bergamot, the mid is Bourbon geranium and the base is amber wood. And the marketing is, "What if there was another way? A fragrance that transcends traditional [music] preconceptions, opening a new olfactory [music] paradigm." Paradigm is such a weird spelling word.

[00:00:38]Uh oscillating between warmth [music] and freshness, confidence is refined as curiosity, strength as finesse. [music] Somebody with a university English literature degree wrote all of that. Do we have our bottles of Prada Paradox?

[00:00:54]I'll engage with the higher self. Let's get testing. So, what am I expecting from this fragrance? Well-created corporate perfumery, ambers, amber woods, Iso E Super, few naturals. The female version of this was quite radiant and uh quite potent.

[00:01:11]So, I'm expecting the same. Clean, clean core, fresh.

[00:01:17]Apart from that, no idea. Green, I'm kind of expecting green, actually, cuz it's a green bottle. So, let's have a look at the atomizer.

[00:01:28]It's okay, standard. [music] Let's apply the fragrance and get on with the review.

[00:01:34]Very nice. Smells absolutely corporate.

[00:01:36]Smells absolutely commercial, mass appealing, radiant, substantial, sweet.

[00:01:41]It reminds me of something similar to something else I've reviewed.

[00:01:46]And I think that's the thing about these fragrances, they kind of all smell similarity between a lot of these fragrances. Nice bit of movement and radiance as I move my arm. It's got that building block, which is really nice, which is ISO E Super, vanillin, [music] ethyl vanillin, coumarin, ethyl maltol whipping for the base, oakmoss, evernyl, or very moss, aquatic raw materials, >> [music] >> giving it a dewiness, a freshness, and the lily of the valley raw materials giving it freshness. You have to get these raw materials right. I mean, if you're developing [music] fragrance, you really have to work on working with these raw materials like the freshness and aquatic feel with vanilla.

[00:02:29]Because that needs to be balanced correctly. There's a balancing act within these. But once you understand the percentages [music] of what you're working with, the percentage of vanillin, ethyl vanillin against those raw materials, it's quite easy to replicate. [music] You know not to go over a certain percentage, and really I think good perfumers have made a lot of errors.

[00:02:52]>> [music] >> Because you understand through errors when things don't work and why.

[00:02:56]And that's really important because when you're formulating something quite complex, sometimes it can smell wrong or odd or off.

[00:03:03]And if you don't understand the chemistry and the chemical interactions of these raw materials, you won't be able to [music] pinpoint it. Because sometimes they can become quite blended.

[00:03:12]And uh you could be thinking, "Oh, what is it? There's something that's strange. It's an interaction between two raw materials."

[00:03:19]And or it's a raw material where the percentage is a slightly too high or not enough.

[00:03:25]And that's why the maths is very, very important within perfumery. And that's why perfumery is a really hard job. I think it's a a daily grind >> [music] >> to get things right. And then you get all uh when you're developing fragrance, you get a factory fatigue. You can't just get really fatigued.

[00:03:40]>> [music] >> And your brain kind of gets fatigued to thinking all these sort of raw materials and interactions. But it absolutely reminds me of something. I think this core of vanillin, coumarin, ethyl maltol, ISO E Super just smells so familiar. It's just a really familiar.

[00:03:55]I think that's important in majority of fragrances when you pick something up >> [music] >> and you apply it and it smells familiar. And that's these raw materials that have been selected.

[00:04:06]And to my final thoughts.

[00:04:11]I really like [music] this. I think it's a inoffensive, vibrant, sweet, clean, not particularly musk heavy. I love the use of habanolide.

[00:04:21]Habanolide is one of my favorite musks.

[00:04:23]High concentrations of habanolide.

[00:04:26]>> [music] >> It gives you a clean powdery quality.

[00:04:29]Quite high concentrations gives you an amber seed which is [music] like it's quite sweet and clean as well. So this is a sweet clean effervescent fragrance. Habanolide works with the whole fragrance actually.

[00:04:40]Just very easy and dispensable. Doesn't flatten the fragrance [music] down.

[00:04:44]Nice bit of a lift to it as well.

[00:04:47]Diffusion. I like the use of ambers and amber wood like raw materials that are in this formula.

[00:04:52]To me this is so safe and a little bit forgettable. Nice and forgettable. Absolutely not groundbreaking but smells clean and fresh.

[00:05:01]I like the use of naturals in it as well. I think it's very nice. Bergamot's actually easy citrus to put in fragrances. Just so so easy. Really good quality bergamot is essential. You [music] absolutely differences with naturals. That's where I spend my money to be honest with you. The best quality naturals that I can get my hands on.

[00:05:20]Really obsessed about it. The best quality. A lot of companies now do evernyl as different [music] trade names. So but they're all the same. There's no difference in it. Everything's gone up in price this year massively actually.

[00:05:34]So kind of crazy. I think this is [music] a easy to wear fragrance. I think it's suitable for every kind of occasion. I don't think it's really suitable for going out clubbing unless you like things quite inoffensive. I think it's a really [music] good work fragrance and really good gym fragrance.

[00:05:49]I think it's his a signature man's fragrance, easy to wear, but as I'm saying, easily forgettable. Really nicely constructed. [music] I'd love a little more punch in it, if I'm honest with you. I'd love a little bit more punch. It's so inoffensive and so suitable for everyone that it's kind of missing a little bit of attitude, a little bit of punch to it, which would have been nice to give it some backbone.

[00:06:09]It just feels a little bit forgettable.

[00:06:10]So, I'm going to mark this really difficult cuz these are so safe. Um my mind's going between >> [music] >> um seven and eight, to be honest with you. I think it's a little bit unforgettable, but very nice. Whereby I can thoroughly recommend it. The price is really good. I'll mark it an eight.

[00:06:25]But, um it's a little bit [music] forgettable. So, we'll have that review.

[00:06:28]Thumbs up for subscribe for fascinating, interesting content. Lots of moving hands and lots of fragrance views. Hope you're staying safe and well.

[00:06:35]See you soon.

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