In product design, distinctive visual elements like the Viking foot design in Ø Audio's speakers serve as authentic brand identity markers that communicate the company's heritage and values, rather than being mere marketing ploys.
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Skepticism is the first reaction to disruptionAjouté :
When I met Jonathan and Sindre back in April, [music] I just see this like tall Viking guy with a big axe. Who does this guy think he is?
Is it heavy?
>> There we go.
So, this is the raw horn foot. [music] Ostrich balls.
>> This is the Viking foot.
>> Massive stainless steel.
>> Now I realize that it's not just this marketing ploy.
This is who they actually are.
>> This is Erlend Kolstad.
>> You brought an axe?
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