how a price ending in 99 still works on people who know exactly why

Added: 2026-05-25

[00:00:00]This is why a price ending in 99 works on every person.

[00:00:05]Take for instance, a manager who sees a $19 tag and buys it.

[00:00:10]That same manager who usually checks every receipt now walks past the register.

[00:00:16]Kenneth Manning at Washington State found people read the first digit, then stop.

[00:00:22]It works the same way for a nurse who sees 49 and buys.

[00:00:27]And that same nurse who usually saves money now fills a shopping basket daily.

[00:00:33]Which is why the first number seen creates the value before the rest.