Scenarios are qualitative descriptions of the world that are always precisely wrong but generally right; to derive actionable strategy from scenarios, they should be quantified rather than described only in verbal terms.
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Scenarios are always precisely wrong, but generally right. Very often clients tell me, "Well, scenarios are a qualitative description of the world, but that doesn't help me if I want to derive strategy from this." And so, together with my team, we really spent time on saying, "Can we describe the scenarios not only in a qualitative verbal way, but can we quantify it?"
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