Pro Brewer Tries Cursed Alcohol | Flight Night with Pilot Project

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[00:00:00]Oh dear god. We're drinking liquid bubble gum. No, I cannot do this. This is going to be a rough one. What is going on everybody? I am Charlie from Golden Hive Me and this is Flight Night where we go through and try some of the world's wildest alcohol creations. Today I'm here with a very special guest, Dan Ael. Dan is a former musician who spent years in the music marketing industry.

[00:00:20]He led YouTube and Google's emerging artist program supporting many notable artists like Duual Lia and then went on to found Pilot Project which is known as the world's first record label for beer where he has launched over 20 brands and has completely changed the alcohol industry. Ladies and gentlemen, this is going to be a fun one. Let's go.

[00:00:40]I'm Dan Ael, co-founder and CEO of Pilot Project, which is a beverage incubator and accelerator as we like to call it.

[00:00:47]sort of like a recording studio and record label, but for the beverage industry.

[00:00:51]>> All right, Dan. So, the way this is going to work, we have 10 different beverages here. Most of them which I've made myself, and you actually brought a few >> uh as well. We're going to go through them. I'm going to ask you some questions, and we're going to have a good time.

[00:01:03]>> So, that sounds great. Let's do this.

[00:01:05]>> All right. First on the list, we've got uh my homemade cherry maple meat. This is going to be 16%.

[00:01:14]Okay. Cheers. Cheers.

[00:01:17]was generous with your pork. Yes, you were. This was all right. I got to pace myself here.

[00:01:24]That's great. I cannot Are we going to drink all of this? Are we going to like >> That's usually what I do.

[00:01:29]>> Oh my god.

[00:01:30]>> But >> that's good. All right, power through.

[00:01:34]>> We'll have to have some coffee afterward.

[00:01:36]>> You started in the music industry. What made you go from being a musician to getting into the music marketing business? Because those are very different things. And I'm curious how you made that jump. So my education was in marketing. Like I I graduated from the University of Wisconsin with a marketing and economics degree, but my passion was always play music. Moving to LA, like my aspirations were definitely around let me perform, let me write, let me, you know, be a contributing creative to the music industry. I wasn't awful, but I clearly wasn't good enough to like go that level. And so I wanted to be still as involved in music as I could.

[00:02:14]My marketing background kind of then just allowed me to I don't know like swiftly move into the business side of of the industry.

[00:02:21]>> Got it. So what was your first job outside of music?

[00:02:24]>> I was an assistant at a talent agency called CA. It was on the music touring team and so we had clients like, you know, Blink 182 and Jonas Brothers were huge at that time. Oh no. And uh Bruce Springsteen, Keith Urban. So, uh, artists like that were on our roster and I would help work with their teams to basically sell out the tours. It was very infrequent that we would help artists with other aspects of of their marketing, but uh, Nicki Minaj, she didn't have a social media person. So, I became Nicki Minaj's social media person. And so I if you were tweeting at Nicki Minaj in 2010 and someone was tweeting back at you.

[00:03:12]>> You were Nicki.

[00:03:13]>> This guy I was Nicki.

[00:03:15]>> All right, let's knock these back. We go quick here.

[00:03:18]>> Slancha.

[00:03:21]>> Number two on the flight list is my blueberry vanilla mead. Grape. Now this is going to be the strongest on the flight at 17 and 12%.

[00:03:29]>> This is great.

[00:03:32]There you go.

[00:03:36]What do you think?

[00:03:37]>> This is awesome.

[00:03:37]>> Oh, thank you. You This is just blueberry.

[00:03:40]>> Blueberry, vanilla, and it's hedged in a bourbon barrel.

[00:03:43]>> Got it. Yeah, that's that's >> that's what I was getting.

[00:03:46]>> We kind of talked about your career early on in the music industry. You also worked at YouTube.

[00:03:52]>> For those that don't know, you were one of YouTube's early employees. What was it like being one of the first employees at YouTube?

[00:03:58]>> It was crazy. I mean, we were so I was probably around employee 200 at the time. We were still in the original headquarters, which they still are in now. But when when Google first acquired YouTube, first off, it was a dating site to start, right? Everyone knows Oh, yeah. So, YouTube originally was a was a dating website.

[00:04:16]>> That was how originally manifested on the internet, but then it was also just a great place to store videos.

[00:04:21]>> Sure. And so that's what it slowly like, you know, shifted into videos of cats and dogs on skateboards.

[00:04:28]>> That's what I remember.

[00:04:30]>> So it was crazy. The homepage of the website was was handcurated. That was one of my jobs was curating the homepage. So >> So not only were you Nicki Minaj before Nicki Minaj ran her own Twitter, but you were also the man behind the YouTube homepage before AI and algorithms were a thing.

[00:04:47]>> One of them, but yes, it was it was wild. You mentioned some of the bands you've worked with. What other celebrities or musicians have you helped support or worked with?

[00:04:57]>> So the the platform that I that I helped create was a was called YouTube Music Foundry. So that was after the homepage was algorithmically curated and all that stuff. We started to like focus on specific niches and music was not a niche but it was a big focus area for YouTube. So the music foundry program that we developed was basically using an algorithm to recognize talent across the entire world that was building a really like robust niche audience. So Duo was a great example. She was in London. She was popping off. We brought her out, >> put a ton of YouTube support behind her and that's what helped contribute to, you know, some of her fame. But other artists that we worked with that I worked with the weekend um this was well before the weekend was the weekend. He was uh we had him at our South by Southwest activation and he wasn't even a closer.

[00:05:43]>> He was early in the week that time.

[00:05:46]>> Bombs up.

[00:05:50]>> Just like that, we were at number three on the list and now we are trying something that you are sharing from Pilot Project. So tell me about this one.

[00:05:57]>> So one of our um newest incubated brands is actually a pre-existing brand called Dokavir. Dokabir is a South Korean brand born in Oakland of all all places. The founder, Young Wan, um he's done a heck of a job building a beautiful South Korean inspired beer brand out of it.

[00:06:17]This is his kimchi sour. So when you think about where >> wow he enters the market, he's targeting all those Southeast Asian restaurants >> 100%.

[00:06:26]>> But then this brand does well at Costco.

[00:06:27]Fortunately, there's no notes of cabbage, but there is definitely a big ginger note.

[00:06:32]>> Definitely ginger.

[00:06:34]Little pepper.

[00:06:35]>> Oh wow.

[00:06:37]>> This is delicious. It's almost like you said this is a sour, but it's not overbearing where it's distracting. So, how did you go from music to beer?

[00:06:45]>> I was looking for jobs in the Midwest.

[00:06:48]I'm from Minnesota originally. Was able to get actually a job at a company called Reverb, which is like a eBay for musicians. Yes.

[00:06:55]>> I was the the for about a 2-year stint, I was the CMO of Reverb before we sold to Etsy.

[00:07:01]>> Wow. Um, I was home brewing, but it's not to say that my like my friends and family loved my beer so much that they said, "Hey, Dan, go launch a brewery." It was more that I learned about this industry and and discovered, "Wow, the barriers to entry, >> are robust and they're they're so similar to what the music industry is."

[00:07:21]And so I was like, can I can I do something here? Can I come up with a like how do I make it easier for people to launch brands? you really did bring sort of the business structure of music and like a record label company like you described >> to beer. I mean the premise there was this is a really hard industry to enter.

[00:07:38]How could I make it easier?

[00:07:39]>> Yeah. How did how did the record industry make it easier for me to enter as a musician? And I I basically said like okay let's solve for the recording studio production, right? let's solve for um how do you syndicate a record and get on radio stations distribution, right? And let's solve for all these different things. And that was that was like what really pulled me in.

[00:08:01]>> This is really good, by the way. I've never had anything like this before.

[00:08:05]>> All right. Number four on the list. Back to uh home brewed beverages. We've got raspberry rhubarb me.

[00:08:11]>> Okay.

[00:08:15]Wow. that the rhubarb is I guess I should just grow to expect this with me.

[00:08:20]Like the top note is >> does You know what's crazy? I've tried this one. This has probably been aging for about over half a year now. And with age, the rhubarb is more and more prominent.

[00:08:30]>> It's It's very present. There's no barrel. This is not barrel age. Correct.

[00:08:34]Correct.

[00:08:34]>> Yep.

[00:08:35]>> So, you still get like teroir. You still get depth with it being a is I'm going to sound like an idiot here. Is is a rhubarb technically a root vegetable or is it >> uh that is a great question. I don't know if a answer in the comments.

[00:08:51]>> Is rhubarb fruit a vegetable?

[00:08:54]>> Educate us.

[00:08:55]>> Ooh man, that's fun.

[00:08:57]>> How does your company pilot project work exactly?

[00:09:00]>> Every year we probably get between just to use a round number. I'll say like 250 submissions to be to launch a brand with pilot.

[00:09:08]>> That many?

[00:09:09]>> Holy crap.

[00:09:10]>> It might even be more. Uh but anyway, we we go through that process and then if we like what we hear, we invite you in for an audition. This is the part where it gets very Shark Tank like is you're pitching us on your brand, but you're pitching us on you as a as a business owner. You're pitching us on the product itself. If you like what we see, which to date we've launched 24 brands out of probably >> 1,500 or more that have applied. My neighborh profoundly uh noted that it's harder to get into pilot project than it is Harvard. So like, so what kind of incubator are you?

[00:09:44]>> Just to make sure I'm understanding correctly, you guys will have like startup breweries or up andcoming breweries pitch their ideas. Um, you'll often supply means of production and distribution and you'll kind of give them a platform to see what happens.

[00:09:58]>> Once we feel like, okay, this is a real thing.

[00:10:01]>> We'll then take it to um, >> you'll commercialize it.

[00:10:05]>> Yeah. We'll bring it to retail locations in in the Midwest and then we'll scale it to all over the country.

[00:10:10]>> Sure. That's incredible. Do you have any favorite success stories?

[00:10:14]>> I love all of my children. Um I mean I think there's just some fun stuff like there the we didn't we're not drinking it right now, but there's a pickle beer brand that has just like >> pickle beer.

[00:10:23]>> Pickle beer. Yes. It's beer. It's got pickles in it and it's not PBR. Um it is it has absolutely exploded. Honestly, I feel like it has set the bar for what the rest of the industry can call a pickle beer.

[00:10:35]>> That's how we do it. All right, let's do it.

[00:10:38]>> Number five on the list is a sumac mead.

[00:10:40]Uh, >> I don't even know what that is.

[00:10:41]>> I'll let you be the judge of this one.

[00:10:43]This is usually you'll either love it or hate it, and I won't feel bad either way, >> but probably love it.

[00:10:48]>> I will say from uh from this point forward, >> we're getting crazy.

[00:10:52]>> Love is not a word that you likely use again.

[00:10:54]>> Gosh, I love this stuff. Look at the color. That's so fun.

[00:10:58]>> You're in?

[00:10:59]>> Yeah.

[00:11:01]Oh wow.

[00:11:03]This the tannon is crazy.

[00:11:05]>> Yeah.

[00:11:06]>> You get it before before you even swallow. You get the tannon.

[00:11:09]>> That's 100% sumac.

[00:11:11]>> Wa. Mhm.

[00:11:12]>> That's wild.

[00:11:15]>> We used to make sumac tea when we were camping when we were little. So that's what inspired this me.

[00:11:19]>> Cranberry. Like that note is very prevalent. Like I would love to drink this.

[00:11:22]>> Hibiscus a little bit.

[00:11:24]>> Yeah.

[00:11:24]>> But this is like a I mean it's great right now, but this is also at the Thanksgiving dinner table. I'm I'm all for this.

[00:11:30]>> Yeah, 100%.

[00:11:31]>> It's funny. Do you ever watch the movie The Princess Bride?

[00:11:33]>> Oh, I just watched it for the first time last week and I joking. My girlfriend made me watch it.

[00:11:38]>> I've been I've been trying to get my wife to watch this movie for like 14 years. Uh it's one of my favorites. I can quote almost the entire thing, but there's the bit about Iocane Powder where uh the one character is waiting for the other person, >> someone who's poisoning them or he puts >> like you build up a tolerance for powder. There's a there's a thing that I always make when we have brands that are auditioning. I always make you drink first.

[00:12:00]>> Got it.

[00:12:01]>> I'm sure it kill me.

[00:12:02]>> No, cuz you never know.

[00:12:03]>> But it was the same thing when I smelled this and I was like, "All right, I'm going to let Charlie drink first."

[00:12:07]>> I've built up a tolerance to sue back.

[00:12:09]>> You said you guys have done how many brands at Pilot Project now? 24.

[00:12:13]>> 24.

[00:12:13]>> Out of all the brands, which is the biggest?

[00:12:16]>> So, I don't think there's any like runaway success yet to the likes of like a White Claw, right? obviously, but um we launched a brand with John Melany the comic >> um called Years. It's a non-alcoholic.

[00:12:28]He's very famously sober. It's a it's a great uh if you've not watched his Baby Jay um uh standup on Netflix. It's amazing. The brand Luna Bay that I mentioned earlier has done really well.

[00:12:39]Funky Town, which is a blackowned brewery in Chicago. Yeah, those are a few.

[00:12:43]>> We are past halfway and now we have another one of your own brands. So, let's tell me about this one.

[00:12:49]>> So, this is Brewers Kitchen. This is our house brand. So, Chandandy style. Um, it has black tea, lemon, and then it's, you know, just kind of like a nice little blonde.

[00:13:00]>> Nice summer beer.

[00:13:03]>> Oh, that's delicious.

[00:13:05]>> Right. The thing about >> it's like it reminds me of like lining tools, summer candy, but a bit hoppier.

[00:13:12]I 100% like I think the the thing about this brand and and trying to find unique ways to use ingredients is like it's really cool when you do less and see how base ingredients can really shine. The black tea in this >> it's kind of awesome.

[00:13:27]>> So you mentioned working with John Mlany on years beer um and also with Pat as well. So I want to know like the story.

[00:13:34]How did you three come together to start Years?

[00:13:36]>> So I know Pat from my YouTube days.

[00:13:38]>> Okay.

[00:13:39]>> Pat is an artist manager. Um, great guy.

[00:13:41]I've known him for about a decade and a half.

[00:13:43]>> Famously, uh, Chance the Rapper.

[00:13:46]>> Chance the Rapper's manager, of course.

[00:13:48]That was his original manager. So, they were together for gosh, >> seven, eight years. Y >> Pat has been sober for a number of years.

[00:13:56]>> Uh, wanted to launch a brand with us. I was all about it. Everything that Pat does turns to gold. Literally. It turns to gold or Grammys.

[00:14:04]>> He's got He's a visionary for sure. I mean, I've worked with him like briefly and I can see that right away. Yeah, we like started toying around with the idea of launching a brand and creating what I think is the best non-alcoholic beer on the market. Uh we uh had a contact or rather Pat had a contact with John's show um the music producer for John's Netflix show.

[00:14:26]>> Oh, gotcha.

[00:14:26]>> His name's Kevin. And he's like, "Hey, Kevin, can I can I send you some some beer?" And Kevin's like, "Yeah, do you mind if I share with John?" And the answer was like, "Uh, duh." Yeah.

[00:14:35]>> And so he shares it with John. We got an email the next day from John that saying like, "Hey guys, I loved this. I want in." It wasn't like, "Hey, can you send me some more to the studio? It was I want in."

[00:14:45]>> And now you have one of the fastest growing non-alcoholic beer brands in the nation.

[00:14:50]>> That's pretty awesome.

[00:14:51]>> I'll take it.

[00:14:51]>> What's it like working with John Melany?

[00:14:53]Like that just seems you're so like used to casually working with celebrities. I am not. I mean, that's got to be pretty awesome. Like you guys went on the Today Show. What's it like working with John?

[00:15:02]>> He's great. I mean, what's so funny about after the Today Show, so we do the Today Show, you you have the rush of, you know, being on one of the most prominent daily television shows in the game. And then from there, we went and took a tour of a of a of a distribution center >> and and John came with like he's he's that humble. He's a great dude. Um, >> it's cool that he's like down in the weeds.

[00:15:28]>> He's in it. Oh, yeah. There's no doubt.

[00:15:30]You know what was what was wild recently? Jack Black did a bit on SNL of the the five-timers club, which is an ongoing joke. All the people that have hosted SNL more than five times, five times or more, >> and John's one of them. And so John wasn't at SNL that night, but Tina Fay was, Megan McCarthy was. Um, and so they had this bit where they were talking about the Five-Timers Club and how it's gone downhill and all these different things. They're like, "And the only the only booze that they have in the refrigerator is John Melany's non-alcoholic beer." And then uh Megan like shotguns it on on the set like on SNL. And that was pretty great.

[00:16:11]>> Oh, that's awesome.

[00:16:13]>> All right, here we go. I'm feeling it now. I don't know about you.

[00:16:17]>> Yep.

[00:16:19]>> I might own an alcohol company, but I do not have a tolerance. We're at number seven already, so we're making our way through. And u unfortunately, this is where things get not so fun for us.

[00:16:29]Okay.

[00:16:29]>> Um >> number seven on the list, we've got the Coca-Cola Bocher.

[00:16:34]>> Oh boy.

[00:16:35]>> Are you familiar with what a bochet is?

[00:16:36]>> I'm not. Educate me.

[00:16:38]>> So, a bchet is a mead um which is made by fermenting honey.

[00:16:42]>> But when you use caramelized honey, it's called bochet.

[00:16:46]>> I mean, there's definitely the soda note there.

[00:16:49]>> The soda note. Yep. There's one note that I'm gonna say it and I hope you then can't take it out of your head. I get toilet bowl cleaner.

[00:16:59]>> Yep. Like like pretty like the blue stuff. The stuff that's like coats your toilet.

[00:17:04]>> There is totally a uh some notes of like pine saw perhaps >> complimented with vanilla.

[00:17:15]>> I'm not going to ask for another one.

[00:17:17]Anytime you're going to ferment soda, you're going to get that toilet bowl cleaner. That seems to be a a common a common variable >> and I don't hate it.

[00:17:26]>> Well, that leads to my next question.

[00:17:28]Um, I mean, you mentioned you've gone through hundreds, thousands of brands, so you've probably tasted some really good and really bad things. I don't want you to throw anybody under the bus, but what's the worst thing you've ever tasted? There was a um creambased product.

[00:17:48]>> So we're already Yep. Exactly. We're already starting.

[00:17:50]>> Oh man, that's >> Yeah.

[00:17:51]>> I don't like where this is.

[00:17:52]>> Everyone should sit down.

[00:17:53]>> Yeah.

[00:17:54]>> Uh there was a creambased product that was trying to emulate something that is um fairly like quintessential in China, a a Chinese leour.

[00:18:06]>> Okay. But it was made in a way that was supposed to be shelf stable. Were they fermenting cream? I'm not exactly sure what they did, but I remember first off um being in the presence of this person and then going to smell it and going, "Oh, dear God." I was like, "Oh, I cannot drink this." So, I like basically stuck my tongue in it and was just like, "No, I cannot do this." And that was it.

[00:18:33]And like the poor guy was just like, "Sorry, guy. This is I understand the market. I understand what we're going for. No, no, no. I apologize. I was like, I can't bring myself to do this.

[00:18:42]>> I I eat and drink most things. I don't have a particularly discerning pallet other than just being able to smell >> toilet bowl cleaner.

[00:18:51]>> What did it taste like with the limited tongue exposure you have? It smelled like if you were to blend milk and butter and let it get uncomfortably warm and then maybe add a little bit of cottage cheese. Like that's that was it.

[00:19:07]The butter note was so present, but it was not drinkable. And >> I don't love everything that we make. I I recognize that there's a market for everything. That was one of the ones where I was just like, I don't think the market that Pilot Project has is ready for whatever this thing is. You know how you just said you don't love everything you make?

[00:19:26]>> Yeah.

[00:19:27]>> I feel the same way about my products, especially what we're about to taste next. So, >> it's pink.

[00:19:33]>> Number eight on the flight.

[00:19:35]>> Okay. Crushing that.

[00:19:36]>> We've got the famous the viral bubble gum wine. So, this was made by literally taking pounds of double bubble bubble gum.

[00:19:46]>> Yeah.

[00:19:47]>> And fermenting it in a jar >> for a month.

[00:19:50]>> It smells like it. It smells exactly like it. Or my my kids toothpaste.

[00:19:54]>> That's a good thing.

[00:19:55]>> Wow.

[00:19:56]>> It does. It smells like toothpaste. My kids toothpaste slash bubble gum.

[00:20:01]>> It smells exactly like >> Oh, God. We're drinking liquid bubble gum.

[00:20:05]>> Okay.

[00:20:10]>> Let them know.

[00:20:10]>> I mean, it tastes the way that it's It is what it is.

[00:20:14]>> You can't argue that.

[00:20:15]>> That's true.

[00:20:16]>> You can't apologize for it.

[00:20:17]>> Just liquid alcoholic bubble gum. And the thing is, the sick thing is that someone loves this. Someone's going to love this.

[00:20:26]>> Man, this is a this is a rough one.

[00:20:30]I also don't like bubble gum just as a general rule. So, this is like perfect.

[00:20:34]>> I have loved everything else. Genuinely, >> you've loved everything else.

[00:20:38]>> I mean, I I you know, I can offer critical feedback on the the Coca-Cola one, but I've really enjoyed the rest of the others.

[00:20:47]>> All right. So, you mentioned you went to uh University of Wisconsin, Madison.

[00:20:51]>> I am a fellow Badger. I also went to Wisconsin.

[00:20:54]>> There it is. When you say Wisconsin.

[00:20:56]>> Yeah, it's on Wisconsin. Do you have any favorite memories in Madison or any favorite college memories?

[00:21:02]>> This is going to sound like BS, but like I didn't drink that much in college.

[00:21:06]>> Yeah. on the weekends rather than like going and grab grabbing a, you know, 30 of Keystone Light or Bush Light or something like that, I would go get a six-ack of something good. You know, even as I progressed in my early career, I didn't I still didn't drink that much until I kind of entered this world. I just always enjoyed the the >> the art of the art and the science.

[00:21:28]>> He wasn't going for the bubble gum, by the way.

[00:21:30]>> Where's the teroir in this bubble gum?

[00:21:33]>> All right. Shall we uh go knock this one back? This is going to be a rough one.

[00:21:41]Oh man, this belongs in the sink, not in my stomach.

[00:21:44]>> All right, we get a reprieve though, right?

[00:21:47]>> Tell me about what's next. Number eight on the flight.

[00:21:50]>> Um, so this is number eight or number nine.

[00:21:53]>> Number nine. Great song.

[00:21:55]>> I numbers are art. I >> Great Beatles song, by the way. The white album. This is a brand called Devious. It's a ready to drink cocktail brand. A Moscow mule with hibiscus. So the point of the devious brand is they're all real cocktails.

[00:22:08]>> So they do can canned cocktails with real spirits.

[00:22:11]>> Real spirits, real ingredients. There's no fake fake anything in here. This is a cocktail. My 4:00 is going to be great.

[00:22:17]>> What? You have a 4:00.

[00:22:20]>> Sure do.

[00:22:23]>> Pink in color.

[00:22:24]>> Cheers. Hibiscus. Cheers.

[00:22:26]>> So it's a habiscus Moscow meal, >> correct?

[00:22:30]>> The hibiscus adds like fruity notes.

[00:22:33]>> Yeah. Not just like on the aromatics which you usually get from habisc you can actually taste it.

[00:22:39]>> Yeah. I mean as you would expect it's got you know present ginger. It's got lime. Yeah.

[00:22:44]>> It has like it's bubbly >> but then that little habiscus note just kind of twists it a little bit.

[00:22:50]>> So we've made it almost all the way through the flight. I really want to ask you as a business owner. What's the single best piece of advice you could give people that want to start their company?

[00:22:59]>> I love how you like wait until the ninth drink to like ask the profound question.

[00:23:04]But it is like it's important to know that the intensity in launching your own thing is menacing. The biggest battle with entrepreneurship is is getting in your own way.

[00:23:14]>> Yeah.

[00:23:14]>> And so if you it's not about lowering your expectations and saying that you can't do it. You can do it. It's about go in recognize the difficulty and then when you do that like the little wins matter so much. We have made our way to the final sample of the flight.

[00:23:33]>> Oh gosh.

[00:23:34]>> And what we are going to be finishing with is the first experimental batch that sort of put me on the map.

[00:23:41]>> Okay.

[00:23:42]>> This is the original Mountain Dew line from 2024.

[00:23:46]>> Boy, do Okay. Interesting.

[00:23:52]Where do we start on this one? Have you ever walked into a house that has bad HVAC and it just smells musty?

[00:24:00]This smells like that house.

[00:24:02]>> I think the smell is like a little redeeming compared to the >> All right. Well, I haven't I haven't even gone there yet.

[00:24:13]>> We both live in Chicago. It gives me like Malort notes. I There's a bitterness in there.

[00:24:19]>> There is. You're right. It's not like grapefruit per se, but it >> No, you're It kind of is, though. It's kind of It's gotten >> piffy. It's piffy. It's got like that I believe me is made from wormwood, which gives it that bitterness. This has wormwood characteristics.

[00:24:35]>> Your his face says it all, >> man. Drunken Uncultured would love this.

[00:24:40]>> This is the product of a fun experiment that I didn't want to give to uh family and friends, and so I saved it for flight night.

[00:24:47]>> Thank you. Yeah, thanks for It smells sweaty.

[00:24:51]>> Yeah, you nailed it. All right, Dan.

[00:24:54]Well, I guess now is a good time to share the news with everybody, but we're going to be working together. Pilot Project is the new official sponsor of Flight Night, and you may be seeing Golden Hive Meet on store shelves in the near future. We'll see. Uh that decision might change after >> after this after after my Malert.

[00:25:14]>> Dan, this has been awesome. I guess what's next for pilot project and what what are you looking forward to in the future?

[00:25:20]>> We I mean we just want to be keep doing what we're doing. We want to do it better and in more places. We want to be able to launch brands, you know, from coast to coast and then it's also important for us to start exploring what the international landscape looks like.

[00:25:31]Please go to our website www.pilotprobing.com to learn about all the different brands that we have incubated over the years.

[00:25:40]>> You guys are going to be seeing more of Dan and more from this set. Dan, it's been a pleasure to have you. This has been incredible.

[00:25:45]>> Cheers.

[00:25:46]>> Cheers.