The brain's 'wanting system' releases more dopamine during anticipation than during the actual reward, because reality rarely matches the perfect scenarios we imagine in our minds, making the pleasure of anticipation often exceed the satisfaction of receiving the reward.
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Deep Dive
Why your brain loves anticipation MORE than the reward! 🧠 #shortsAdded:
Why is the anticipation of a new trip more exciting [music] than the journey itself?
Your brain releases more dopamine before the reward.
This wanting system [music] generates intense pleasure from future possibilities, often exceeding the real moment of getting.
Reality rarely matches the perfect scenarios we build in [music] our minds.
That's why the pleasure of anticipation often triumphs.
Subscribe to learn more.
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