Psychological Warfare: Fear, Obedience, and the Covid Era - Chase Hughes

Added: 2026-05-27

[00:00:00]That fractionation term I've heard used by actually pickup artists back in the day and I think when they meet a girl, I think they try to dial in all sorts of different emotions. And that and it's not all bad and it's not all good is it's just it's just experiencing all of these things which just kind of throw you off.

[00:00:17]Yeah, and if you watch any good movie, like think about how every horror movie starts. It's the perfect the most perfect uh family vacation in the world.

[00:00:25]So, like this there's just massive high.

[00:00:28]And the if I can get you to a peak, I can make the valley look way deeper.

[00:00:33]So, that's kind of the the theory of fractionation is if I can kind of bring you up and down, not only do you get more used to going down and kind of get more comfortable in those spots, but I can exaggerate how down you go if I bring you up first. So, that's that's the theory behind that. This was invented by a guy named Milton Erickson. He's kind of the the grandfather of modern hypnotherapy. He's the guy who got it approved by the American Medical Association.

[00:01:03]Okay. All right. And so, when you look at some of the things that were happening in '20 and '21 and '22, um whether intentional or not, I guess you see that F E A R cycle to the max.

[00:01:17]It is definitely a a full repetition of that and it's just non-stop.

[00:01:22]And we could we could go on for a long time. So, just let me know. Yeah. The you know, the wild >> time to dig. The wild thing that I remember during that time, Chase, is that I had really intelligent, successful friends.

[00:01:35]You know, they always have that analogy that when when the tide goes out, you see who's wearing a bathing suit and who's not. And these were men and women with you know, seven, eight figures of income, great titles on LinkedIn. And some of these people were at their front door hiding when the delivery came and then were wiping everything off. They went back to drinking, back to bad habits. And like, honestly, I couldn't even recognize them. And yet other people were like, okay, cool, I got it. This is a new normal. I'm going to roll through it.

[00:02:07]I'm going to adapt. We actually were in a fight and in some ways maybe I had it easier than others cuz I worked every day. I was doing burpees in the stairwell when they took the gym. I'd stopped drinking 5 years earlier and I was just like, let's go. But like other people not what you expected and maybe that's because of I don't know this this brainwashing technique. It gets maybe it can't be resisted or maybe it it it goes to the vulnerabilities of people you wouldn't see normally.

[00:02:34]Yeah, and I can tell you exactly why.

[00:02:36]Exactly why you saw all your friends like that. It's the same reason that we see highly intelligent CEO that's also socially savvy and smart join a cult.

[00:02:47]Like it's it's a very similar thing.

[00:02:50]Let me tell you about a a quickly about an experiment that was done and they did this in they redid this in London with Dr. Philip Zimbardo. He the Stanford prison experiment guy. But >> Yeah. Yeah.

[00:03:02]They they kind of set up a hotel conference room like one of those like a Holiday Inn kind of a crappy little conference room thing.

[00:03:10]And there's a a circle of chairs.

[00:03:12]There's 14 people in the room. 13 of them are actors. There's only one real volunteer.

[00:03:18]So 13 of these people have one set of instructions and that is do nothing.

[00:03:25]So they're next to a kitchen or near a kitchen and suddenly through this locked door under a vent system this smoke starts billowing into the room. There's obviously a fire is somewhere.

[00:03:38]The smoke starts coming into the room.

[00:03:40]Not not long after the smoke detectors are going off and beeping super loud.

[00:03:46]And this one volunteer surrounded by these 13 people is just kind of like looking around is like, am I crazy?

[00:03:54]Like, no one else is doing anything about this. And kind of looking around for a social cue.

[00:04:00]I need some kind of a cue to do something.

[00:04:03]And only one guy out of all the people they tested, only one guy stood up out of his chair.

[00:04:10]And for anybody listening, I know that my instinct, too. I'm thinking what you were thinking.

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[00:05:13]I would never do that. Right? We all think, not me, never.

[00:05:17]So, one guy actually stands up out of his chair. He's an artist, and you can see him get up. It's on video. And he goes over there, checks the door, it's locked. And then he's like, oh, I'm not waiting around here. He puts his newspaper down, he walks to the door, he gets his hand on the door, and one woman says one sentence, and he turns around and sits in his chair. And all she said was, she told us to wait here, didn't she?

[00:05:43]That's it.

[00:05:45]So, at the end of the day, with this little experiment, 100% of people sat in this room long enough to die of asphyxiation.

[00:05:56]So, one of the things that kind of reveals is when people say, you know, that public speaking is the number one fear of human beings, it's actually judgment. Like shame and judgment, right? So, nobody's scared of speaking cuz if they did a great job, it would be it would feel great. We're scared of people judging us, especially a large group, even of strangers. So, if a person sees three or four or five friends start going down one little pathway, the judgment is a bigger fear than death, which is why public speaking rates higher than death.

[00:06:34]So, it if it's powerful enough to override our desire to live, is this fear of judgment, which means I'm going to I'm going to kind of go with the crowd.

[00:06:46]And we have two options when we go with the crowd. Either A, I'm a sheep, I have to believe I'm a sheep, or B, I will somehow rationalize and convince myself that this is the right thing to do. I choose between those two, and guess I'm sure you can guess what we all choose.

[00:07:03]Now, if you have practiced going against the crowd, like say you've been canceled or you get the hate on the social, are you are you less likely to go with it because you recognize it and you're like, okay, this feels crappy, but I've been here before, and I better trust my instinct, or or does that not necessarily help, do you think?

[00:07:23]I I do think it helps because you've been shown evidence. Because like the same like when we're walking up on stage and our hands are sweaty, you and me speak on stages a lot, which is fine for us. It's not a big deal, but the first time I got on a stage, first time you got on a stage, it was very different.

[00:07:39]I'll speak for myself, but I was really nervous. Like, they're all going to know you're faking it. All of this stuff is going on in my head.

[00:07:46]Um but now it's I'm kind of inoculated from experience. But when we go up and we're nervous, that's the same physiological reaction as there's a saber-tooth tiger coming after us. It's the same body reaction.

[00:07:59]So, it's really hardwired unless our brain has a lot of evidence that we're not going to get killed by a tiger, right? So, we know we get less and less and less. There's no tigers. We kind of realize no tiger is coming.

[00:08:13]So, these people who have faced public criticism multiple times, or they've made an identity out of like, I am the guy who bucks the narrative.

[00:08:23]I'm the guy who does this. Way more likely because there's more cognitive dissonance if I stay with the crowd cuz I'm going against what all these people think I am, which is still a little bit of a fear of judgment.

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