AI Is Killing Google - And They Are Helping It

Added: 2026-05-28

[00:00:00]Google recently did their IO keynote.

[00:00:02]And man, do I have some serious problems with it. Let's just listen to this particular section.

[00:00:06]>> Bringing anti-gravity and the agentic coding capabilities of Gemini 3.5 Flash right into search. So search can build you the ideal format exactly for your question, completely custom on the fly.

[00:00:19]We're talking.

[00:00:21]>> So when you listen to that, it sounds really cool. They're going to be building out these custom layouts and all these little sliders and widgets so you can visualize exactly the thing that you're searching. And yeah, that sounds cool until you realize what that actually means. This means that every time someone does a Google search for something that would want to use this type of layout, it's going to have to generate tons of code behind the scenes, burn through tons of different power, tokens, money, cost, all this stuff just to render out a widget for you that I guarantee you if you were to search for this, probably the first one or two results is going to have a widget almost exactly like this that you can generate.

[00:00:56]For example, if I search for a mortgage calculator, Google is going to spend a bunch of time and money generating a mortgage calculator that may or may not even be correct because it's entirely vibe coded. And it's going to be doing that while at the same time pushing down all of the links directly below it that are actual mortgage calculators that have been tried and tested and work exactly like I expect them to. So, they're burning through a tons of different money and energy to build something that already exists. Now, for super bespoke things that are very unique, sure, this is going to generate something you can't find on the internet. But is it really worth that giant trade-off and all the money and time and energy being spent to generate this thing that's probably not even going to generate super quickly and may even have bugs in it when you could just be showing the search results that probably have the exact same thing directly inside of them. Now, they show some other examples of this for like how it can generate different stuff. So like here it's generating like a black hole generator and stuff like that. But again that's not really that useful in my opinion because most of the time the search results are going to have this for you. The thing that really actually bothers me if we go a little bit further they talk about how you can generate essentially tasks and all these different dashboards directly into search >> experiences tools trackers dashboards. I think of these sort of like building my own little mini apps with search and I've been making a ton of them.

[00:02:09]So yeah, what they're essentially saying is you're saying something to your search like, "Hey, build me this fitness app and it's going to build you a bespoke UI that has all that information directly inside of it." And again, they're burning through so much stuff to be able to generate this for you. And how is this going to be saved and accessible later, maybe it's really easy to get to, but knowing Google is probably going to be a pain to actually find this, especially when they decide to discontinue this in a year and a half from now or change it completely. You're going to lose all of that information that you have saved inside here. This whole like generating a bunch of UIs on demand I think is really not the future of what AI is going to be used for because doing this at scale is incredibly expensive. Just think about how much it cost you to generate a UI like this using Claude and all of your different tokens. And now imagine doing that for billions of people every single day. That is an astronomical cost to generate these types of UIs that personally I don't think serve a ton of purpose. Yes, they're helpful in a very small way, but for the most part they're really not that useful. And again, all this is doing is it's taking search and all of the generated websites people have created and handcrafted for specific use cases and pushing them further and further into the back of people's minds and really pushing people more towards this AI mode as opposed to the traditional search where you can see websites that are actually crafted by people that give you knowledge from people. And I think this line from the actual talk sums up exactly what they are trying to do.

[00:03:28]>> Now we're entering the next chapter of Google search where incredible AI features aren't just in search. Google search is AI search through >> that sums it up. Google search is AI search. They essentially want to completely replace the idea of searching on Google with using AI for all of the searching instead. And that is a huge problem because the way AI learns a lot of stuff especially from the web is they read websites generated by people. So now we have AI generating tons of websites. We now have Google the biggest search engine by far using AI as the primary means of people searching. So just not actually referencing real websites. So where is the incentive for real people to actually make websites?

[00:04:07]And if real websites aren't being made by people, where is the AI search going to pull this information from? Well, it's just going to keep pulling it from the old websites that existed before AI.

[00:04:16]So data will never become up to date except for the websites being AI generated by different people. So, we're going to have AI generating websites, no humans generated websites, and this new AI search is just going to be referencing a bunch of AI generated websites or old websites that are out of date by original people. This is a massive problem, and I don't think many people realize how big of a problem it is, pushing actual human created websites lower and lower and farther and farther down in search to the point where they're almost impossible to find.

[00:04:42]If we actually find ourselves in a situation where searching for how to do something or searching for facts on the internet means that you're going to be exclusively using AI tools and not referencing individual websites, that means nobody will ever be incentivized to build websites again. Because the way websites make money is through traffic and ads. And honestly, Google, the way they make most of their money is through ads. So, I don't know how they're going to be making money from these AI searches unless they're planning on just cramming ads into these AI searches, which we've already seen how big of a backlash companies like ChatGpt got for pushing ads into their AI related topics. So, if Google does that as well with AI search, where essentially when you use AI to search, companies are just paying money to have their results show up in the search page. This is not a future that we really want to have already. When you search for something on Google, the first six results are all sponsored crap you never even care about to begin with. And then above that, you have this giant AI summary window. And now we're going to have AI generated UIs. Above that, we're going to have this whole AI search mode. And finding a real website is going to be practically impossible unless it's a sponsored page or an AI generated page. And the craziest thing about this to me is that everyone in the crowd is just applauding every single time something like this comes up. It doesn't make any sense to me how people think that this is a good solution to search. We have a perfectly good solution for search. And AI on its own, completely separate from search, is a great way when you want bespoke individual questions. But we shouldn't be completely replacing search with just AI because they both serve specific use cases and we need each one for specific situations.